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Jagadeesh Sunkad
Carborundum Universal Ltd.
   This event highlights how an agribusiness
    incubator can help in technology
    commercialization and support the institute
    in achieving its mandates.
   The session will provide the institutes under
    NARS and others an overview on how
    business incubators help in not just
    technology transfer but also in generating
    revenues, protection of IPR, client interfacing
    and meeting their requirements and how
    agriculture can be viewed as a business
    entity.
   The Kauvery Story has been fortunate to be
    blessed by three institutions in unique ways:

    ◦ IARI
    ◦ NRDC
    ◦ ICRISAT
   Innovative soil conditioner that

    ◦   Mitigates drought stress on crops
    ◦   Gives you the maximum benefits of nutrients
    ◦   Increases the yield
    ◦   Improves the soil health
   It has been an eventful journey of three years,
    began with receiving a bench scale
    technology; now commercially available in
    two states of the country – AP & MP
The Market
     &
The Customer
The Value
       &
The Price (to customer)
Investment
     &
Expenditure
Turnover
 Profits
Cash Flow
What is an economic scale of production?
What is a desirable cost of production?
Do you understand competition?
Do you understand alternates
Is it an innovation? Or a Me too?
PLAN
       REVIEW
                IMPLEMENT

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The Kauvery story: commercialisng hydrogel technology from IARI

  • 2. This event highlights how an agribusiness incubator can help in technology commercialization and support the institute in achieving its mandates.
  • 3. The session will provide the institutes under NARS and others an overview on how business incubators help in not just technology transfer but also in generating revenues, protection of IPR, client interfacing and meeting their requirements and how agriculture can be viewed as a business entity.
  • 4. The Kauvery Story has been fortunate to be blessed by three institutions in unique ways: ◦ IARI ◦ NRDC ◦ ICRISAT
  • 5. Innovative soil conditioner that ◦ Mitigates drought stress on crops ◦ Gives you the maximum benefits of nutrients ◦ Increases the yield ◦ Improves the soil health
  • 6. It has been an eventful journey of three years, began with receiving a bench scale technology; now commercially available in two states of the country – AP & MP
  • 7. The Market & The Customer
  • 8. The Value & The Price (to customer)
  • 9. Investment & Expenditure
  • 11. What is an economic scale of production?
  • 12. What is a desirable cost of production?
  • 13. Do you understand competition? Do you understand alternates
  • 14. Is it an innovation? Or a Me too?
  • 15. PLAN REVIEW IMPLEMENT