The document analyzes movie posters for the film "It" that use common horror conventions like clowns and ambiguous scenes to generate intrigue without revealing major plot details. Key aspects highlighted include the use of a clown, which appeals to fans of the original film and promotes fear, and teasers that build hype through ghostly lighting effects and a slightly unsettling tagline while not divulging the full story. Closets and clowns portrayed stereotypically leave viewers curious to learn more.

2. In this poster the text conforms to conventions of movie
posters (especially horror ones) as only the title of the
movie, is on the poster.
The movie poster appeal s to its audience, especially to
the younger audience as it uses the
“#whatareyouafriadof” which uses Twitter, a social media
networking site, to promote and also engage with the
audience
The poster features a clown which is also used in the old
poltergeist movie which appeals to an older target
audience who are familiar with the older version.
The use of the clown is a common phobia which connotes
fear which lets people know of the genre and what
possibly may come in the movie.

3. This is a “teaser” poster
which does not give away
much details apart from a
possible scene from the
movie.
This is good advertisement
as it builds hype about the
movie.
The tagline at the top, “they
know what scares you” is
slightly morbid and further
suggests of the movie’s
genre.
The lighting appears ghost-
like and all the other images
such as the hands popping
out the screen is common in
a horror film.

4. This is another ‘teaser’ poster
featuring a scene from the film. It
features one of the main characters
from the film in front of a closet with
a clown on the side. Closets and
clowns are stereotypical in most
horror films.
The girl has her back to the camera
which has connotations of mystery
and ambiguity.
The clown is consistent in most of
the movie posters which shows that
it is an important ‘prop’ or aspect of
the movie. The often occurrence of
the clown in the teasers and the
posters make it like the ‘icon’ of the
movie.