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BRANDING THROUGH
WEBSITE & INTERNET
An approach to build a brand in digital world

Point Perfect Technology Solutions
www.pptssolutions.com
MAKE BLOGGING A HIGH
PRIORITY
 Excellent Marketing Tool
 Write Quality Content Every Week
 Blog benefit increases as you increase the
publishing frequency

Point Perfect Technology Solutions
www.pptssolutions.com
DISTRIBUTE PRESS RELEASE ONCE A
MONTH
 Easy to create and promotional in nature
 Easy way to market your business and boost
your online visibility

Point Perfect Technology Solutions
www.pptssolutions.com
PROMINENTLY PLACED "CALL TO
ACTION”
 Use good call to action on website
 Use call to action in all other marketing material
 Make sure call to action are prominently displayed
throughout your website

Point Perfect Technology Solutions
www.pptssolutions.com
OFFER DISCOUNTS AND
DEALS
 Every consumer loves a discount. 
 Promote your offers on your social
media profiles and through articles and
blog posts.

Point Perfect Technology Solutions
www.pptssolutions.com
RUNNING CONTESTS TO BUILD
RELATIONSHIPS
 Use a good prize or reward to entice customers
 Promote your offers on your social media
profiles and through articles and blog posts.

Point Perfect Technology Solutions
www.pptssolutions.com
Start Using Videos To Market Your Business
Displaying product videos on website is a very effective
way to increase sales.
Videos can increase landing page conversion by 80%

Point Perfect Technology Solutions
www.pptssolutions.com
LIST WEBSITE ON POPULAR
DIRECTORIES
Local business directories such as Google Plus
Local, Bing Local and Yahoo Local are equally
important. 

Point Perfect Technology Solutions
www.pptssolutions.com
BE ACTIVE ON SOCIAL MEDIA
Post few times per week
Add value for users by sharing content that is of
value to them
Engage actively with users – follow, share, retweet,
like content of other users
Don’t just share content from your website
Keep your profiles up to date and fresh with new
information
Point Perfect Technology Solutions
www.pptssolutions.com
TRY GOOGLE ADWORDS
 Google’s pid advertising program
 Right targeting, the ROI can be easily
noticeable.

Point Perfect Technology Solutions
www.pptssolutions.com
CONSIDER PAID ADVERTISING ON SOCIAL
MEDIA
 Social networks like Twitter, Facebook and YouTube
offer cost-effective advertising options for businesses.

Point Perfect Technology Solutions
www.pptssolutions.com
MAKE SURE YOUR SITE IS ACCESSIBLE TO
MOBILE USERS
 Mobile optimized website is the simplest ways to
reach mobile users.
 Have a responsive website

Point Perfect Technology Solutions
www.pptssolutions.com
LEVERAGE CONTENT
MARKETING
 Producing and distributing quality content
 Content marketing can prove a very valuable asset to your
marketing strategy.

Point Perfect Technology Solutions
www.pptssolutions.com
Point Perfect Technology Solutions
www.pptssolutions.com

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Branding-SEO, SMO, SEM, Internet Marketing

  • 1. BRANDING THROUGH WEBSITE & INTERNET An approach to build a brand in digital world Point Perfect Technology Solutions www.pptssolutions.com
  • 2. MAKE BLOGGING A HIGH PRIORITY  Excellent Marketing Tool  Write Quality Content Every Week  Blog benefit increases as you increase the publishing frequency Point Perfect Technology Solutions www.pptssolutions.com
  • 3. DISTRIBUTE PRESS RELEASE ONCE A MONTH  Easy to create and promotional in nature  Easy way to market your business and boost your online visibility Point Perfect Technology Solutions www.pptssolutions.com
  • 4. PROMINENTLY PLACED "CALL TO ACTION”  Use good call to action on website  Use call to action in all other marketing material  Make sure call to action are prominently displayed throughout your website Point Perfect Technology Solutions www.pptssolutions.com
  • 5. OFFER DISCOUNTS AND DEALS  Every consumer loves a discount.   Promote your offers on your social media profiles and through articles and blog posts. Point Perfect Technology Solutions www.pptssolutions.com
  • 6. RUNNING CONTESTS TO BUILD RELATIONSHIPS  Use a good prize or reward to entice customers  Promote your offers on your social media profiles and through articles and blog posts. Point Perfect Technology Solutions www.pptssolutions.com
  • 7. Start Using Videos To Market Your Business Displaying product videos on website is a very effective way to increase sales. Videos can increase landing page conversion by 80% Point Perfect Technology Solutions www.pptssolutions.com
  • 8. LIST WEBSITE ON POPULAR DIRECTORIES Local business directories such as Google Plus Local, Bing Local and Yahoo Local are equally important.  Point Perfect Technology Solutions www.pptssolutions.com
  • 9. BE ACTIVE ON SOCIAL MEDIA Post few times per week Add value for users by sharing content that is of value to them Engage actively with users – follow, share, retweet, like content of other users Don’t just share content from your website Keep your profiles up to date and fresh with new information Point Perfect Technology Solutions www.pptssolutions.com
  • 10. TRY GOOGLE ADWORDS  Google’s pid advertising program  Right targeting, the ROI can be easily noticeable. Point Perfect Technology Solutions www.pptssolutions.com
  • 11. CONSIDER PAID ADVERTISING ON SOCIAL MEDIA  Social networks like Twitter, Facebook and YouTube offer cost-effective advertising options for businesses. Point Perfect Technology Solutions www.pptssolutions.com
  • 12. MAKE SURE YOUR SITE IS ACCESSIBLE TO MOBILE USERS  Mobile optimized website is the simplest ways to reach mobile users.  Have a responsive website Point Perfect Technology Solutions www.pptssolutions.com
  • 13. LEVERAGE CONTENT MARKETING  Producing and distributing quality content  Content marketing can prove a very valuable asset to your marketing strategy. Point Perfect Technology Solutions www.pptssolutions.com
  • 14. Point Perfect Technology Solutions www.pptssolutions.com