SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
IDEA
•Type :- Public company
•Listed as :- BSE:532822
NSE:IDEA
•Industry :- Telecommunications
•Founded :- 1995
•Headquarter :- Santacruz East, (Mumbai), India
•Key people :- Kumar Manglam Birla (chairman)
•Products :- Mobile telephony, Wireless broadband
•Revenue :- Rs. 15,389 crore
•Operating income :- Rs. 2,879.33 crore
•Net income :- Rs. 844.60 crore
•Owner(s) :- Vishal bhilare
•Employees :- 6481
•Website :- www.ideacellular.com
•In 2000, Tata Cellular was a company providing mobile
services in Andhra Pradesh.
• When Birla-AT&T brought Maharashtra and Gujarat to the
table, the merger of these two entities was a reality.
•Thus Birla-Tata-AT&T, popularly known as Batata, was born
and was later rebranded as IDEA.
•Uttar Pradesh (West) and Kerala — and licenses for three more
— UP (East), Rajasthan and Himachal Pradesh.
•By the end of that year, four million Indians were on the
company’s network. In 2005, AT&T sold its investment in Idea,
and the year after Tata's also bid good bye to pursue an
independent telecom business. And Idea was left only with one
promoter, the AV Birla group.
•In February 2001, acquired RPG Cellcom Limited, the mobile operator
in the Madhya Pradesh Circle, with full integration of this Circle with
ours achieved by June 2001.
•Subsequently, in January 2000, merged with Tata Cellular Limited, the
mobile operator in the Andhra Pradesh Circle, and integrated its
operations by January 2001.
•Acquired the license for the Delhi Circle during the fourth mobile
license auction in October 2001, with network rollout and commercial
launch by November 2002.
Vision :-
To be the most customer-focused mobile service brand, continuously
innovating to help liberate our customers from the shackles of time &
space.
Mission :-
We will delight our customers while meeting their individual
communication needs time anywhere. We survive because of our
customers.
Customer Segmentation Description
Products pre-paid and post-paid mobile services
Services GPRS, voice and SMS based entertainment services,
call-forwarding, call conferencing, regional, on-net,
national and international roaming, GSM gateways,
vehicle tracking; and Automatic Meter Reading
Channels Direct Outlets
Complementors Ericsson, Nokia, Siemens
Unique Competencies 6 SIGMA, Net Setter Data Cards & Blackberry
Solution, largest customer base, NLD License,
market leader in the Maharashtra, Strong
distribution channels
Customer Segmentation Description
Products pre-paid and post-paid mobile services
Services KrishiVoucher, NOKIA LifeTools, Providing
health care services
Channels Indirect
Complementors Ericsson, Nokia, Siemens
Unique Competencies usage of solar power for BaseTransceiver
Station (“BTS), frequency optimization
techniques
IDEA
•pre-paid and post-paid mobile services.(3g &2g)
•GPRS, voice and SMS based entertainment services, call-forwarding, call
conferencing, regional, on-net, national and international roaming, GSM
gateways, vehicle tracking; and Automatic Meter Reading.
•Net Setter Data Cards & Blackberry Solution.
•pre-paid and post-paid mobile services.
•Krishi Voucher, NOKIA Life Tools, Providing health care services
IDEA
Telecom Circle State/Region No. of Towns
Andhra Pradesh Andhra Pradesh 13
Gujarat Gujarat 2
Haryana Haryana 87
Himachal Pradesh Himachal Pradesh 5
Jammu & Kashmir Jammu & Kashmir 0
Madhya Pradesh
Madhya Pradesh 4
Chhattisgarh 8
Maharashtra and Goa
Maharashtra† 3
Goa 3
Punjab Punjab 0
Kerala Kerala 18
Delhi Delhi 1
Kolkata Kolkata 1
Kanpur Kanpur 1
Uttar Pradesh (East) Eastern Uttar Pradesh 6
IDEA
•‘2 Minutes Outgoing Free’, ‘Lifelong offer’, ‘Women's
Card’, 'Lifetime Idea' etc are some of the offerings of
IDEA.
•Idea’s patnership with IIFA awards
•Associated with IPL
•MTV roadies and Idea Star Singer
•Various campaigns showing Abhishek Bachchan in
different settings showing corporate social
responsibility.
• Attractive existing foot print
• Established position
• Strong distribution channel
• High quality network structure
Strength
• High debt equity ratio
• concentration
• Loss accumulated by company
Weakness
• Growth in Indian telecom industry
• Growth of I.T.
• Greater clarity in procedures
Opportunities
• Intense competition
• Alternative technology
Threats
•BSNL/MTNL
•Bharti Airtel
•Reliance Communications
•Tata Telecom
•Aircel
•Vodafone
•Uninor
IDEA
IDEA

Contenu connexe

Tendances

Telecommunications - Australian Shares Scan
Telecommunications - Australian Shares ScanTelecommunications - Australian Shares Scan
Telecommunications - Australian Shares ScanShare Trading
 
Reliance gaps model
Reliance gaps modelReliance gaps model
Reliance gaps modelKirti Sharma
 
final presentation on airtel
final presentation on airtelfinal presentation on airtel
final presentation on airtelchanchal bansal
 
Volte and LTE technology (Reliance Jio)
Volte and LTE technology (Reliance Jio)Volte and LTE technology (Reliance Jio)
Volte and LTE technology (Reliance Jio)Urvi Sharma
 
Presentation on reliance jio !
Presentation on reliance jio !Presentation on reliance jio !
Presentation on reliance jio !NAVNEET KUMAR
 
EiTESAL Matchmaking Event 2016
EiTESAL Matchmaking Event 2016EiTESAL Matchmaking Event 2016
EiTESAL Matchmaking Event 2016EITESANGO
 
Reliance JIO | By Lemon Entrepreneurs
Reliance JIO | By Lemon EntrepreneursReliance JIO | By Lemon Entrepreneurs
Reliance JIO | By Lemon EntrepreneursLemon Entrepreneurs
 
Futuregen Presentation
Futuregen PresentationFuturegen Presentation
Futuregen Presentationamritap.ghosh
 
Reliance - Strategy & Impact On The Indian Mobile Telecommunication Scenario
Reliance - Strategy & Impact On The Indian Mobile Telecommunication ScenarioReliance - Strategy & Impact On The Indian Mobile Telecommunication Scenario
Reliance - Strategy & Impact On The Indian Mobile Telecommunication ScenarioAbhishek Prasad
 

Tendances (20)

Jazztel
JazztelJazztel
Jazztel
 
Telecommunications - Australian Shares Scan
Telecommunications - Australian Shares ScanTelecommunications - Australian Shares Scan
Telecommunications - Australian Shares Scan
 
BSNL _ISP
BSNL _ISPBSNL _ISP
BSNL _ISP
 
Reliance gaps model
Reliance gaps modelReliance gaps model
Reliance gaps model
 
Jio vs airtel
Jio vs airtelJio vs airtel
Jio vs airtel
 
Mobile broadband and value added services
Mobile broadband and value added servicesMobile broadband and value added services
Mobile broadband and value added services
 
Relaince jio
Relaince jioRelaince jio
Relaince jio
 
DIA 2_01 mobile money_business_models_gsma
DIA 2_01 mobile money_business_models_gsmaDIA 2_01 mobile money_business_models_gsma
DIA 2_01 mobile money_business_models_gsma
 
final presentation on airtel
final presentation on airtelfinal presentation on airtel
final presentation on airtel
 
Volte and LTE technology (Reliance Jio)
Volte and LTE technology (Reliance Jio)Volte and LTE technology (Reliance Jio)
Volte and LTE technology (Reliance Jio)
 
Presentation on reliance jio !
Presentation on reliance jio !Presentation on reliance jio !
Presentation on reliance jio !
 
Jio Case Study
Jio Case StudyJio Case Study
Jio Case Study
 
EiTESAL Matchmaking Event 2016
EiTESAL Matchmaking Event 2016EiTESAL Matchmaking Event 2016
EiTESAL Matchmaking Event 2016
 
Reliance JIO | By Lemon Entrepreneurs
Reliance JIO | By Lemon EntrepreneursReliance JIO | By Lemon Entrepreneurs
Reliance JIO | By Lemon Entrepreneurs
 
Commonwealth Digital Broadcasting Switchover Forum 2015 Mortimer Hope
Commonwealth Digital Broadcasting Switchover Forum 2015 Mortimer HopeCommonwealth Digital Broadcasting Switchover Forum 2015 Mortimer Hope
Commonwealth Digital Broadcasting Switchover Forum 2015 Mortimer Hope
 
airtel
airtelairtel
airtel
 
Jio
JioJio
Jio
 
Futuregen Presentation
Futuregen PresentationFuturegen Presentation
Futuregen Presentation
 
Reliance jio
Reliance jioReliance jio
Reliance jio
 
Reliance - Strategy & Impact On The Indian Mobile Telecommunication Scenario
Reliance - Strategy & Impact On The Indian Mobile Telecommunication ScenarioReliance - Strategy & Impact On The Indian Mobile Telecommunication Scenario
Reliance - Strategy & Impact On The Indian Mobile Telecommunication Scenario
 

Similaire à IDEA

Rajesh jain 2 g business and technology for value added services
Rajesh jain 2 g   business and technology for value added servicesRajesh jain 2 g   business and technology for value added services
Rajesh jain 2 g business and technology for value added servicesRajeshJain2G
 
Company Profile Indosat Ooredoo
Company Profile Indosat OoredooCompany Profile Indosat Ooredoo
Company Profile Indosat OoredooMastel Indonesia
 
Telecom sector presentation on Idea cellular
Telecom sector presentation on Idea cellularTelecom sector presentation on Idea cellular
Telecom sector presentation on Idea cellularAditya Kumar Prasad
 
Card issuance solution - Giai phap phat hanh the tai chinh
Card issuance solution - Giai phap phat hanh the tai chinhCard issuance solution - Giai phap phat hanh the tai chinh
Card issuance solution - Giai phap phat hanh the tai chinhTHANK Truong
 
Market Analysis of Tata PHOTON Plus
Market Analysis of Tata PHOTON PlusMarket Analysis of Tata PHOTON Plus
Market Analysis of Tata PHOTON PlusNaresh Kumar
 
MTNL- Distinctive Competencies
MTNL- Distinctive Competencies MTNL- Distinctive Competencies
MTNL- Distinctive Competencies Gaurav Singh Bisen
 
Radium Box company profile
Radium Box company profileRadium Box company profile
Radium Box company profileRadium
 
idea project from suresh jaiswal 09936175259
idea project from suresh jaiswal 09936175259idea project from suresh jaiswal 09936175259
idea project from suresh jaiswal 09936175259Suresh Jaiswal
 
DIGITAL Transformation - Telecom Companies
DIGITAL Transformation - Telecom CompaniesDIGITAL Transformation - Telecom Companies
DIGITAL Transformation - Telecom CompaniesShankar Mandapaka
 
Project Report
Project ReportProject Report
Project ReportReeha Paul
 
Airtel presentation its amazing
Airtel presentation its amazingAirtel presentation its amazing
Airtel presentation its amazingkaushik velluri
 

Similaire à IDEA (20)

Rajesh jain 2 g business and technology for value added services
Rajesh jain 2 g   business and technology for value added servicesRajesh jain 2 g   business and technology for value added services
Rajesh jain 2 g business and technology for value added services
 
Idea ppt
Idea pptIdea ppt
Idea ppt
 
Airtel magic
Airtel magicAirtel magic
Airtel magic
 
Company Profile Indosat Ooredoo
Company Profile Indosat OoredooCompany Profile Indosat Ooredoo
Company Profile Indosat Ooredoo
 
Telecom sector presentation on Idea cellular
Telecom sector presentation on Idea cellularTelecom sector presentation on Idea cellular
Telecom sector presentation on Idea cellular
 
Company Profile final_Matrix
Company Profile final_MatrixCompany Profile final_Matrix
Company Profile final_Matrix
 
Card issuance solution - Giai phap phat hanh the tai chinh
Card issuance solution - Giai phap phat hanh the tai chinhCard issuance solution - Giai phap phat hanh the tai chinh
Card issuance solution - Giai phap phat hanh the tai chinh
 
Airtel
AirtelAirtel
Airtel
 
Market Analysis of Tata PHOTON Plus
Market Analysis of Tata PHOTON PlusMarket Analysis of Tata PHOTON Plus
Market Analysis of Tata PHOTON Plus
 
MTNL- Distinctive Competencies
MTNL- Distinctive Competencies MTNL- Distinctive Competencies
MTNL- Distinctive Competencies
 
Sheshu mts ppt
Sheshu mts pptSheshu mts ppt
Sheshu mts ppt
 
Radium Box company profile
Radium Box company profileRadium Box company profile
Radium Box company profile
 
Gilat
GilatGilat
Gilat
 
idea project from suresh jaiswal 09936175259
idea project from suresh jaiswal 09936175259idea project from suresh jaiswal 09936175259
idea project from suresh jaiswal 09936175259
 
DIGITAL Transformation - Telecom Companies
DIGITAL Transformation - Telecom CompaniesDIGITAL Transformation - Telecom Companies
DIGITAL Transformation - Telecom Companies
 
CellNets Vodacom
CellNets VodacomCellNets Vodacom
CellNets Vodacom
 
Airtel Report
Airtel ReportAirtel Report
Airtel Report
 
Project Report
Project ReportProject Report
Project Report
 
Airtel presentation its amazing
Airtel presentation its amazingAirtel presentation its amazing
Airtel presentation its amazing
 
Bharti Airtel
Bharti AirtelBharti Airtel
Bharti Airtel
 

Dernier

Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Eventivanrazine1
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...ivypcsoseo
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"Theoda Metcalf
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalorekapsesrishti
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBchristopherstjean94
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.VWO
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouMarianna Nakou
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfDawn Anderson MSc DigM
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023Social Samosa
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"Theoda Metcalf
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHSara Moccand-Sayegh
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxpaperboattechsolutio
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 

Dernier (20)

Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Event
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalore
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMB
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
 
Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna Nakou
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdf
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
 
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPHWHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
WHY E-COMMERCE BRANDS MUST PAY MORE ATTENTION TO THE GOOGLE KNOWLEDGE GRAPH
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptx
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 

IDEA

  • 2. •Type :- Public company •Listed as :- BSE:532822 NSE:IDEA •Industry :- Telecommunications •Founded :- 1995 •Headquarter :- Santacruz East, (Mumbai), India •Key people :- Kumar Manglam Birla (chairman) •Products :- Mobile telephony, Wireless broadband •Revenue :- Rs. 15,389 crore •Operating income :- Rs. 2,879.33 crore •Net income :- Rs. 844.60 crore •Owner(s) :- Vishal bhilare •Employees :- 6481 •Website :- www.ideacellular.com
  • 3. •In 2000, Tata Cellular was a company providing mobile services in Andhra Pradesh. • When Birla-AT&T brought Maharashtra and Gujarat to the table, the merger of these two entities was a reality. •Thus Birla-Tata-AT&T, popularly known as Batata, was born and was later rebranded as IDEA. •Uttar Pradesh (West) and Kerala — and licenses for three more — UP (East), Rajasthan and Himachal Pradesh. •By the end of that year, four million Indians were on the company’s network. In 2005, AT&T sold its investment in Idea, and the year after Tata's also bid good bye to pursue an independent telecom business. And Idea was left only with one promoter, the AV Birla group.
  • 4. •In February 2001, acquired RPG Cellcom Limited, the mobile operator in the Madhya Pradesh Circle, with full integration of this Circle with ours achieved by June 2001. •Subsequently, in January 2000, merged with Tata Cellular Limited, the mobile operator in the Andhra Pradesh Circle, and integrated its operations by January 2001. •Acquired the license for the Delhi Circle during the fourth mobile license auction in October 2001, with network rollout and commercial launch by November 2002.
  • 5. Vision :- To be the most customer-focused mobile service brand, continuously innovating to help liberate our customers from the shackles of time & space. Mission :- We will delight our customers while meeting their individual communication needs time anywhere. We survive because of our customers.
  • 6. Customer Segmentation Description Products pre-paid and post-paid mobile services Services GPRS, voice and SMS based entertainment services, call-forwarding, call conferencing, regional, on-net, national and international roaming, GSM gateways, vehicle tracking; and Automatic Meter Reading Channels Direct Outlets Complementors Ericsson, Nokia, Siemens Unique Competencies 6 SIGMA, Net Setter Data Cards & Blackberry Solution, largest customer base, NLD License, market leader in the Maharashtra, Strong distribution channels
  • 7. Customer Segmentation Description Products pre-paid and post-paid mobile services Services KrishiVoucher, NOKIA LifeTools, Providing health care services Channels Indirect Complementors Ericsson, Nokia, Siemens Unique Competencies usage of solar power for BaseTransceiver Station (“BTS), frequency optimization techniques
  • 9. •pre-paid and post-paid mobile services.(3g &2g) •GPRS, voice and SMS based entertainment services, call-forwarding, call conferencing, regional, on-net, national and international roaming, GSM gateways, vehicle tracking; and Automatic Meter Reading. •Net Setter Data Cards & Blackberry Solution. •pre-paid and post-paid mobile services. •Krishi Voucher, NOKIA Life Tools, Providing health care services
  • 11. Telecom Circle State/Region No. of Towns Andhra Pradesh Andhra Pradesh 13 Gujarat Gujarat 2 Haryana Haryana 87 Himachal Pradesh Himachal Pradesh 5 Jammu & Kashmir Jammu & Kashmir 0 Madhya Pradesh Madhya Pradesh 4 Chhattisgarh 8 Maharashtra and Goa Maharashtra† 3 Goa 3 Punjab Punjab 0 Kerala Kerala 18 Delhi Delhi 1 Kolkata Kolkata 1 Kanpur Kanpur 1 Uttar Pradesh (East) Eastern Uttar Pradesh 6
  • 13. •‘2 Minutes Outgoing Free’, ‘Lifelong offer’, ‘Women's Card’, 'Lifetime Idea' etc are some of the offerings of IDEA. •Idea’s patnership with IIFA awards •Associated with IPL •MTV roadies and Idea Star Singer •Various campaigns showing Abhishek Bachchan in different settings showing corporate social responsibility.
  • 14. • Attractive existing foot print • Established position • Strong distribution channel • High quality network structure Strength • High debt equity ratio • concentration • Loss accumulated by company Weakness • Growth in Indian telecom industry • Growth of I.T. • Greater clarity in procedures Opportunities • Intense competition • Alternative technology Threats
  • 15. •BSNL/MTNL •Bharti Airtel •Reliance Communications •Tata Telecom •Aircel •Vodafone •Uninor

Notes de l'éditeur

  1. Marketing mix