Purple Cow: Transform Your Business by Being Remarkable is a book by Seth Godin. It says making a great product is the sure way to success..

1. by
Balaji
Abirami
Dhivakar
Manikandan
Saravanakumar
Shaik Reyasudeen

2.  What is Purple Cow ??
 Why Purple Cow ???
 Stop advertising and start innovating
 Big companies  scared companies
 Geffen Moore’s “Crossing the Chasm”
 Idea virus
 Challenges

3.  TV commercials are the most effective
selling medium ever devised.
 Television enabled mass marketing of a
product.

4.  TV industry is fading along with other print media.
 Millions are spent to revive TV ads, but the game rules have
changed.
The old rule : Create safe, ordinary products and
combine them with great marketing.
The new rule : Create remarkable products that
the right people seek out.

5.  A brand (or a new product offering) is nothing more
than an idea
 Idea viruses – Ideas that spreads
 Sneezers – Key Spreading agents of idea viruses

6. Find the
Right
Sneezers
Early Adopters
influence the rest of the curve

7.  Being safe is risky
 Boring always leads to failure
 Mass Marketing Mass Products
 KRISPY KREME’S Secret Recipe
Boring
Products
Scary
Budget

8.  Opposite of “Remarkable” is very good.
 Remarkable Product
 Milk the Cow for everything it’s worth
 Invent a new Purple Cow
 Satisfy existing customer base with remarkable
product
CURAD : Cutting into Bandage Market

9.  Go for the Edges
 Coffee Day and Virgin Airlines
 A script for the sneezers to use when they talk with
their friends.
 Tiffany’s Blue Box

10. Get Permission from
the people you
impressed the first
time.
Work with
Sneezers
Productize your
services,
servicize your
products.
Reinvest. Do it
again.

11. Think
Small
Stay
Open
Explore the
limits
Unconventional
Attitude

12. Think Different – Be Different – Be Remarkable
REMARKAB
LE
UNIQUE DIFFERENT