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Mastering Media Relations in the Age of Digital Media

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Development Counsellors International
Development Counsellors International
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Mastering Media Relations in the Age of Digital Media Discovery Stage Julie Curtin, EVP/Partner Development Counsellors International @marketingplaces @Aboutdci
Discover …. 1. ….your online communication style 2. …the intersection of social media & media relations 3. …your online brand
Discover Your Online Communication Style = “No One’s Home” = “The Megaphone” = “The Oprah”
Be an not a One recent example….. @corybooker
Social Media & Media RelationsFive Truths… 1. Fact-first journalism is changing. 2. Social media powerfully multiplies impact of media placements. 3. Social channels are telling your story. 4. Social media tactics can generate media results (but not for long). 5. Your competitors are embracing it!
5 Ways Cities are Using Social Media ….www.mashable.com 1. Strengthening or Rebranding a Region’s Image 2. Showcasing Story Ideas for the Media 3. Attracting Former Residents Back to an Area 4. Linking Job Seekers to Jobs 5. Promoting Local and Regional Businesses and Assets
Discover Your Online Brand…. “Your brand isn’t what you say it is…it’s what Google says it is.” – Chris Anderson of Wired Magazine
If a conversation takes place online and you’re not there to hear it, did it really happen?- Brian Solis, Social Media Author/Futurist
Discover Your Online Brand/Voice Free Social Media Monitoring Tools Google Alerts Addictomatic Blogpulse Social Mention Search.Twitter.com
5 Things To Do (when you get back to the office) 1. Identify the bloggers in your community 2. Discover your online brand/voice (#mycity) 3. Check out Mashable at least once a week 4. Follow the business/economy/industry reporters (local & national) 5. Read “The New Rules of Marketing &PR” Extra Credit: Identify 5 cities/states already embracing social media (& learn!)

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Mastering Media Relations in the Age of Digital Media

  • 1. Mastering Media Relations in the Age of Digital Media Discovery Stage Julie Curtin, EVP/Partner Development Counsellors International @marketingplaces @Aboutdci
  • 2. Discover …. 1. ….your online communication style 2. …the intersection of social media & media relations 3. …your online brand
  • 3. Discover Your Online Communication Style = “No One’s Home” = “The Megaphone” = “The Oprah”
  • 4.
  • 5. Be an not a One recent example….. @corybooker
  • 6.
  • 7. Social Media & Media RelationsFive Truths… 1. Fact-first journalism is changing. 2. Social media powerfully multiplies impact of media placements. 3. Social channels are telling your story. 4. Social media tactics can generate media results (but not for long). 5. Your competitors are embracing it!
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. 5 Ways Cities are Using Social Media ….www.mashable.com 1. Strengthening or Rebranding a Region’s Image 2. Showcasing Story Ideas for the Media 3. Attracting Former Residents Back to an Area 4. Linking Job Seekers to Jobs 5. Promoting Local and Regional Businesses and Assets
  • 13. Discover Your Online Brand…. “Your brand isn’t what you say it is…it’s what Google says it is.” – Chris Anderson of Wired Magazine
  • 14. If a conversation takes place online and you’re not there to hear it, did it really happen?- Brian Solis, Social Media Author/Futurist
  • 15. Discover Your Online Brand/Voice Free Social Media Monitoring Tools Google Alerts Addictomatic Blogpulse Social Mention Search.Twitter.com
  • 16. 5 Things To Do (when you get back to the office) 1. Identify the bloggers in your community 2. Discover your online brand/voice (#mycity) 3. Check out Mashable at least once a week 4. Follow the business/economy/industry reporters (local & national) 5. Read “The New Rules of Marketing &PR” Extra Credit: Identify 5 cities/states already embracing social media (& learn!)