The document provides "Do's and Don'ts" for effectively communicating your case to key audiences. It recommends understanding your audience, enlisting industry support, combining storytelling with statistics, practicing your presentation skills, anticipating challenging questions, and embracing some flash or fun in your presentation style. The document advises against changing your message for different audiences, overlooking emerging industry leaders, relying too heavily on graphs, assuming you're already a good presenter, and being defensive in response to challenging questions.

1. Making Your Case : One Dozen “ Do’s and Don’ts” DCI Presentation to Education Seminar for Tourism Organizations (ESTO) August 18, 2007

10. “ Communication is about telling a story. The problem is that no one knows how to tell a story. The bigger problem is that no one knows they don’t know how to tell a story.” Jerry Weissman Legendary “coach” for IPO presentations

14. “ The pressure shots that I’ve made in major tournaments are all shots that I’ve taken one hundred times on the practice court…” Martina Navratilova Tennis star

19. And the final point which I guarantee no one in this room is following….