1. My lessons learned
from developing
“JESTER”
My lessons learned from product managing “Jester”, a
new content ingestion platform for 7digital
Marc Abraham - former Lead Product Manager at 7digital
Thursday, 21 November 13
2. Outline
Problems, not features
Product vision & One Single Metric
Collaborate as much as possible
(whilst keeping it lean)
Get assumptions out in the open
Thursday, 21 November 13
6. Learnings
A clear product vision: fullyautomated & transparent ingestion
One Single Metric That Matters:
average end-to-end ingestion time (5
days)
Problems, not features: don’t get
bogged down into feature backlogs
Thursday, 21 November 13
10. Learnings
Collaborate! as early & often as
possible (and the product person can
facilitate)
Act on testable assumptions:
measure impact on concrete ‘value
drivers’
Feisty debates are good! but have
them around options or assumptions
Thursday, 21 November 13
12. Outcomes
End-to-end ingestion time: 2 days
Accurate metadata (“DDEX”)
More transparency and automation
Scalable product, immediate benefits
Clarity on next steps
Thursday, 21 November 13
13. What would I change?
Get the UX person involved earlier
Focus on “value” more
Use ‘single metric’ to challenge
distractions and to argue impact
Collaborate more with other dev teams
Thursday, 21 November 13
