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@markuswinkler*
SEEK AND YOU SHALL FIND
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
CANDIDATE
Unsure what I want from next role


What is important to me


Unsure about how to best


prep for interviews
FEEL MORE CONFIDENT
Consider opportunities and problems


Identify your must haves


Prep your ‘Why, What, Who, How’
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
HIRING MANAGER
Unsure what I need to look out


for in candidates


What is important to me


How do we stand out from


the many other companies
recruiting?


What problem are you looking to


to solve with the role?


Identify your ‘must haves’ -


technical and human skills


Do your homework, all the time


FEEL MORE CONFIDENT
CANDIDATE
Unsure what I want from next role(s) Consider opportunities and problems


FEEL MORE CONFIDENT
OPPORTUNITY
Problem
Company
Product
Problem
Company
Product
What problem does this role need to solve?


What does success look like? Why?
What is the company’s vision?


Where is the company is in its lifecycle?
What problem does the product solve? For whom?


Where is the product in its lifecycle?
REMUNERATION
Salary
Bonus
Equity
OPPORTUNITY
Problem
Company
Product
CULTURE
People
Diversity
Safety
People
Diversity
Safety
Who will I be working with? What are they about?


What can I learn from them?
Who will I be working with?


What are people’s perspectives and backgrounds?
How do people collaborate and ideate?


When was the last time you were challenged?
Ask your interviewer questions that are
harder to prep for and trigger authentic
responses


“What is the most recent or major launch
failure you had and why did it happen?”


Such a question will give you an idea of
blame culture, approach to test and learn
and acceptance of failure


KUDZAI MANUNGO


Product Manager


BlackRock
Salary
Bonus
Equity
How critical is the salary for you?


Do you know the industry benchmark?
Is there an annual bonus?


Based on company and individual performance?
(When) Will you be eligible for shares or options?


What are the company’s growth plans? Financials?
CANDIDATE
What's important to me? Identify your 'must haves'


FEEL MORE CONFIDENT
ARJUN MISTRY


Product Manager


Gousto
Apply your ‘what is non-negotiable to you’
question across each parameter of any role
you apply for


Create a list of must have/should have/nice
to have questions


Answers to these questions you can get from:


• Job description


• Talking to interviewers


• Hiring manager


• Current employees
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
@saltsup*
REMUNERATION
Salary
Bonus
Equity
OPPORTUNITY
Problem
Company
Product
CULTURE
People
Diversity
Safety
@vantaymedia*
CANDIDATE
Unsure about how to best prepare
for interviews
FEEL MORE CONFIDENT
Prep your ‘Why,What,Who, How’
Conflict
Tradeoff
Value
Tell me about a time you disagreed with a


senior stakeholder about product direction?
Tell me about a time where you had to make a hard


tradeoff between business and customer outcomes?


Tell me about a time you delivered customer and


business value. How did you identify and deliver it?
DEVARIS BROWN


Co-Founder & CEO


Meroxa
“What is your product process?”


“Tell me about the last thing you shipped?”


Think about the last time you’ve shipped a
product or feature


Diagram this process or simply write it down
before the interview


Explain the steps taken (and rationale)
JOHN ROBINSON


Director of Product Management


Expedia
What I love to see when I see candidates:


• Preparation, preparation, preparation. Be
prepared for me to ask how you prepared
for this


• Enthusiasm. Show me you want this job,
not a job or this company


• You. Not the practised you, the actual you.
The you that will turn up each day
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
@saltsup*
https://www.kateleto.com/
@karlahrnndz
Task
Action
Result


I had to make a decision about next steps and


timings redeveloping and launching the feature


Worked through the different options with the team,


identi
fi
ed pros & cons, calculated cost of delay
Situation
Facing a tough tradeoff where we had to weigh up


time, cost and customer impact of a speci
fi
c feature
Presented the options to the exec, and gave my recommendation.
Executed the recommended option in time and delivered the
promised value
CANDIDATE


OPPORTUNITIES AND PROBLEMS


‘MUST HAVES’ FOR NEXT ROLE


YOUR ‘WHY, WHAT, WHO, HOW’


@markuswinkler*
HIRING MANAGER FEEL MORE CONFIDENT
What problems are you looking to


to solve with the role?


Unsure of what I need to look out
for in candidates
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
@saltsup*
https://www.kateleto.com/
@karlahrnndz*
Market Development
Growth
Maturity
Need to establish product market
fi
t, test and learn often


Make tough tradeoff decisions, say “no”


Safeguard the product experience / value for customers, optimise
Decline Decide whether to terminate a product, transition customers
HIRING MANAGER
Identify your ‘must haves’ -


technical and human skills


What is important to me?


FEEL MORE CONFIDENT
JOHN ROBINSON


Director of Product Management


Expedia
Emphasise in job spec and to recruiter:


• Personal attributes. The best candidates
demonstrate (e.g. curiosity, grit, humility)


• Types of organisations / industries to
look out for where we’ve found good
people before


• Look beyond the job title; the best product
hires often don’t come from product!


• CVs which emphasise value delivered
over effort invested
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
@saltsup*
https://www.kateleto.com/
What work is done?
Creating a product vision
Driving strategy & roadmap
Writing user stories
Influencing others
Dealing with conflict
Ability to adapt
Creator vs Editor
Cognitive diversity
Strategic mindset
TECHNICAL SKILLS HUMAN SKILLS TEAM MAKEUP
How the work is done? What does the team need?
DEBBIE JAMES


VP of Product


Feeld
Consider the skill set and background of team as a
whole and look at areas to complement


Irrespective of PM background or interests, I look
for the following:


• Insights led


• Autonomy


• Problem focus


• Pragmatic approach


• Lean
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
@saltsup*
EMMA VAN DIJKUM


VP Product & Technology


Multiverse
Hiring great candidates starts with being laser
focused on what you're looking for from the CV


Look for people who've succeeded at companies
and who've demonstrated stand-out results


Then when you're interviewing, look out for 4
characteristics of success:


• Character


• Intelligence


• Track Record


• Coach-ability


You want people who have the right mindset and
experience, but who want to learn
What work is done?
Creating a product vision
Writing User Stories
Dealing with conflict
Ability to adapt
Creator vs Editor
Strategic mindset
TECHNICAL SKILLS HUMAN SKILLS TEAM MAKEUP
How the work is done? What does the team need?
Driving strategy & roadmap
Influencing others
Cognitive diversity
Influencing others
Cognitive


diversity


Dedicate a part of the interview process to a real-life


stakeholder issue and do a role play in a safe space


Start engaging with diverse communities, learn from different


of people, build a talent pool. Use “Applied” for job specs




Strategy & Roadmap


As part of the interview process, ask candidates to


create a product strategy & roadmap for a
fi
ctitious company
HIRING MANAGER FEEL MORE CONFIDENT
How do we stand out from the


many other companies recruiting?


Do your homework, all the time!
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
@lshphoto*
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
@lshphoto*
@avidrotimi*
Hygiene
Clarity about role expectations
Communicate interview process -
stages + timings
Appoint ‘decider’
Public sharing of your org’s
approach to product and people
Develop your personal brand
Build relationships, ‘proactive
recruiting’
HOUSE IN ORDER STAND OUT
Differentiate
HIRING MANAGER


PROBLEM TO SOLVE


‘MUST HAVE’ SKILLS


DO YOUR HOMEWORK!


@markuswinkler*
PM Candidate Hiring Managers
Not well positioned Not well positioned
Lack of interview preparation
Struggle asking the ‘right’ questions
Lack of recruitment process preparation
Struggle asking the ‘right’ questions
@henrikkedue*
@lshphoto*
@bamin*
*all images can be found on https://unsplash.com/
marcabraham.com
@MAA1 on Twitter and Medium

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Seek and you shall find - hiring and getting hired in product management

  • 2.
  • 3. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue*
  • 4. CANDIDATE Unsure what I want from next role What is important to me Unsure about how to best prep for interviews FEEL MORE CONFIDENT Consider opportunities and problems Identify your must haves Prep your ‘Why, What, Who, How’
  • 5.
  • 6. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue*
  • 7. HIRING MANAGER Unsure what I need to look out for in candidates What is important to me How do we stand out from the many other companies recruiting? What problem are you looking to to solve with the role? Identify your ‘must haves’ - technical and human skills Do your homework, all the time FEEL MORE CONFIDENT
  • 8. CANDIDATE Unsure what I want from next role(s) Consider opportunities and problems FEEL MORE CONFIDENT
  • 10. Problem Company Product What problem does this role need to solve? What does success look like? Why? What is the company’s vision? Where is the company is in its lifecycle? What problem does the product solve? For whom? Where is the product in its lifecycle?
  • 12. People Diversity Safety Who will I be working with? What are they about? What can I learn from them? Who will I be working with? What are people’s perspectives and backgrounds? How do people collaborate and ideate? When was the last time you were challenged?
  • 13. Ask your interviewer questions that are harder to prep for and trigger authentic responses “What is the most recent or major launch failure you had and why did it happen?” Such a question will give you an idea of blame culture, approach to test and learn and acceptance of failure KUDZAI MANUNGO Product Manager BlackRock
  • 14. Salary Bonus Equity How critical is the salary for you? Do you know the industry benchmark? Is there an annual bonus? Based on company and individual performance? (When) Will you be eligible for shares or options? What are the company’s growth plans? Financials?
  • 15. CANDIDATE What's important to me? Identify your 'must haves' FEEL MORE CONFIDENT
  • 16. ARJUN MISTRY Product Manager Gousto Apply your ‘what is non-negotiable to you’ question across each parameter of any role you apply for Create a list of must have/should have/nice to have questions Answers to these questions you can get from: • Job description • Talking to interviewers • Hiring manager • Current employees
  • 17. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue* @saltsup*
  • 20. CANDIDATE Unsure about how to best prepare for interviews FEEL MORE CONFIDENT Prep your ‘Why,What,Who, How’
  • 21. Conflict Tradeoff Value Tell me about a time you disagreed with a senior stakeholder about product direction? Tell me about a time where you had to make a hard tradeoff between business and customer outcomes? Tell me about a time you delivered customer and business value. How did you identify and deliver it?
  • 22. DEVARIS BROWN Co-Founder & CEO Meroxa “What is your product process?” “Tell me about the last thing you shipped?” Think about the last time you’ve shipped a product or feature Diagram this process or simply write it down before the interview Explain the steps taken (and rationale)
  • 23. JOHN ROBINSON Director of Product Management Expedia What I love to see when I see candidates: • Preparation, preparation, preparation. Be prepared for me to ask how you prepared for this • Enthusiasm. Show me you want this job, not a job or this company • You. Not the practised you, the actual you. The you that will turn up each day
  • 24. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue* @saltsup* https://www.kateleto.com/ @karlahrnndz
  • 25. Task Action Result I had to make a decision about next steps and timings redeveloping and launching the feature Worked through the different options with the team, identi fi ed pros & cons, calculated cost of delay Situation Facing a tough tradeoff where we had to weigh up time, cost and customer impact of a speci fi c feature Presented the options to the exec, and gave my recommendation. Executed the recommended option in time and delivered the promised value
  • 26. CANDIDATE OPPORTUNITIES AND PROBLEMS ‘MUST HAVES’ FOR NEXT ROLE YOUR ‘WHY, WHAT, WHO, HOW’ @markuswinkler*
  • 27. HIRING MANAGER FEEL MORE CONFIDENT What problems are you looking to to solve with the role? Unsure of what I need to look out for in candidates
  • 28. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue* @saltsup* https://www.kateleto.com/ @karlahrnndz*
  • 29. Market Development Growth Maturity Need to establish product market fi t, test and learn often Make tough tradeoff decisions, say “no” Safeguard the product experience / value for customers, optimise Decline Decide whether to terminate a product, transition customers
  • 30. HIRING MANAGER Identify your ‘must haves’ - technical and human skills What is important to me? FEEL MORE CONFIDENT
  • 31. JOHN ROBINSON Director of Product Management Expedia Emphasise in job spec and to recruiter: • Personal attributes. The best candidates demonstrate (e.g. curiosity, grit, humility) • Types of organisations / industries to look out for where we’ve found good people before • Look beyond the job title; the best product hires often don’t come from product! • CVs which emphasise value delivered over effort invested
  • 32. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue* @saltsup* https://www.kateleto.com/
  • 33. What work is done? Creating a product vision Driving strategy & roadmap Writing user stories Influencing others Dealing with conflict Ability to adapt Creator vs Editor Cognitive diversity Strategic mindset TECHNICAL SKILLS HUMAN SKILLS TEAM MAKEUP How the work is done? What does the team need?
  • 34. DEBBIE JAMES VP of Product Feeld Consider the skill set and background of team as a whole and look at areas to complement Irrespective of PM background or interests, I look for the following: • Insights led • Autonomy • Problem focus • Pragmatic approach • Lean
  • 35. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue* @saltsup*
  • 36. EMMA VAN DIJKUM VP Product & Technology Multiverse Hiring great candidates starts with being laser focused on what you're looking for from the CV Look for people who've succeeded at companies and who've demonstrated stand-out results Then when you're interviewing, look out for 4 characteristics of success: • Character • Intelligence • Track Record • Coach-ability You want people who have the right mindset and experience, but who want to learn
  • 37. What work is done? Creating a product vision Writing User Stories Dealing with conflict Ability to adapt Creator vs Editor Strategic mindset TECHNICAL SKILLS HUMAN SKILLS TEAM MAKEUP How the work is done? What does the team need? Driving strategy & roadmap Influencing others Cognitive diversity
  • 38. Influencing others Cognitive diversity Dedicate a part of the interview process to a real-life stakeholder issue and do a role play in a safe space Start engaging with diverse communities, learn from different of people, build a talent pool. Use “Applied” for job specs Strategy & Roadmap As part of the interview process, ask candidates to create a product strategy & roadmap for a fi ctitious company
  • 39. HIRING MANAGER FEEL MORE CONFIDENT How do we stand out from the many other companies recruiting? Do your homework, all the time!
  • 40. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue* @lshphoto*
  • 41. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue* @lshphoto* @avidrotimi*
  • 42. Hygiene Clarity about role expectations Communicate interview process - stages + timings Appoint ‘decider’ Public sharing of your org’s approach to product and people Develop your personal brand Build relationships, ‘proactive recruiting’ HOUSE IN ORDER STAND OUT Differentiate
  • 43. HIRING MANAGER PROBLEM TO SOLVE ‘MUST HAVE’ SKILLS DO YOUR HOMEWORK! @markuswinkler*
  • 44. PM Candidate Hiring Managers Not well positioned Not well positioned Lack of interview preparation Struggle asking the ‘right’ questions Lack of recruitment process preparation Struggle asking the ‘right’ questions @henrikkedue* @lshphoto* @bamin*
  • 45. *all images can be found on https://unsplash.com/ marcabraham.com @MAA1 on Twitter and Medium