2. About Social Media Analytics
A powerful Social Media Analytics platform has to
accomplish 3 main objectives:
Provide access without
complex setups or keyword
selections.
Has to be easily accessible
and understandable for
everyone in the Deliver only relevant
organization. information to the brand
without “noise”.
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3. Business perspective
Why choose Socialmetrix
• Latam based company
• Part of British Conglomerate DMGT (DMGT.L)
• Deep Latin American knowledge (including Brazil)
• Extensive experience with big brands in Latin America
• Specialized in analyzing information in Spanish and Portuguese
• Extensive experience with Marketing and PR Agencies
• Same service quality in all countries
• Local customer support in AR – BR and MX*
• Centralized multicultural Customer Care / Tech Support team
• Standard Best Practices for Social Media Analytics (Members of the
WAA)
Mexico local team will be available by September 1st, 2011,
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4. Generic vs. Specific Monitoring
Why choose Socialmetrix
How to address, intra company, Generic needs vs. Specific Needs
Socialmetrix Brands for Generic Needs
– Ready to use (no setup needed)
– Competitive Analysis by Category
– Ideal information source for pitching and brainstorming
Socialmetrix Echo for Specific Needs
- Setup process made by Socialmetrix Team
- Fully customizable
- Built in sentiment analysis
- Idiomatic adaptation to local “slangs” (Mexican Spanish, Argentinean Spanish,
etc.)
- Geographic filters by country
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5. Reach & Coverage
Why choose Socialmetrix
Socialmetrix monitors and analyze all types of online media, with
an extensive expertise in Spanish and Portuguese language.
Media types
• Social Networks (Facebook)
• Micro Blogging (Twitter)
• Video Blogging (YouTube)
• Blogs
• Message Boards
• Traditional Media Online (ie. El Universal, Clarín, El Mercurio, Folha do Sao Paulo, Estado de
Sao Paulo, etc)
Geographical Coverage & Language
• Global coverage with strong focus in Latin American countries and the US Hispanic market
• 25+ countries in 3 languages (Spanish, Portuguese and English)
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6. Socialmetrix Service Scope
Why choose Socialmetrix
Socialmetrix SaaS platform includes the following services
• Setup / configuration made by Socialmetrix team
• Data tracking and data consistency check, made by Socialmetrix team
• Automated / real-time reporting
• Customizable alerts
• Tech / customer support (in Spanish, Portuguese and/or English)
• API Access
Socialmetrix solutions that can be included upon request *
• Data analysis & insights
• Custom reporting (weekly, monthly, quarterly, etc)
• Conversational services
• Influencers identification and engagement
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7. Forrester Report on Socialmetrix (December 2010)
MARKET LANDSCAPE
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8. Market Landscape
Source: “The 2011 Listening Platform Landscape”. Forrester Research 2010 / Zach Hofer-Shall
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9. Market Landscape
Socialmetrix Competitors Lack (Forrester Research 2010)
• Base of LATAM Customers
• Some Language Capabilities
• Geographic Presence.
• Simple User Interface.
Source: “The 2011 Listening Platform Landscape”. Forrester Research 2010 / Zach Hofer-Shall
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10. Market Landscape
Socialmetrix Main Strenghts (Forrester Research)
Product
• Ontology over keyword approach matches the most mature global players
• Easy to integrate simple features on top of Socialmetrix stack
• Overall user interface is impressive
• Simplistic front end matches leaders’ recent developments
Language
• Socialmetrix has experience processing Spanish and Portuguese data that
competitors fully lack
Source: “The 2011 Listening Platform Landscape”. Forrester Research 2010 / Zach Hofer-Shall
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11. Market Landscape
Socialmetrix Main Strenghts (Forrester Research)
Technology
• Strong crawling strategy
• Database structure will work for the long term
• Scales well to enterprise functionality
• Socialmetrix has a strong core for future development
• Socialmetrix has above average processing technology
• Many competitors face the opposite problem: strong keyword systems with
full functionality, but can’t fully analyze data
Source: “The 2011 Listening Platform Landscape”. Forrester Research 2010 / Zach Hofer-Shall
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17. Customer quotes
“Socialmetrix Echo has allowed us to analyze the results of our actions and releases, understand
the reactions of our users and improve our messages to communicate with them in the most
appropriate way”.
Ignacio Sbampato, Chief Sales & Marketing Officer at ESET Software
"Socialmetrix allowed us to approach and know more information about our customers and
therefore, about the “customers of our customers”, optimizing the results. It is a tool easy to use
and very complete”.
Alejandro DiPaola, CEO at DiPaola
"Socialmetrix Echo has allowed us to understand the differences that are reflected in the
dynamics of conversation between different categories and topics, events and brands actions
that impact to generate conversation, which helped us as an input for our customers planning
strategies".
Maria Florencia Pini, Research & Analytics Manager at Starcom MediaVest Group
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18. Media coverage
The Huffington Post
http://www.huffingtonpost.com/ramon-
nuez/why-smx-echo-is-the-
leadi_b_493505.html
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19. Awards
Special mention: As one of six most
innovative companies in Iberoamerica.
Socialmetrix won the BAEmprende
innovation program, organized by the
Government of Buenos Aires City.
In 2010 Socialmetrix was selected as
Endeavor Company and It’s Founders as
Endeavor Entrepreneurs.
Endeavor awarded Socialmetrix founders
as Emerging Endeavor Entrepreneurs of
the Year based on the potential global
impact of this Company.
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