The Art & Signs of Wayfinding & Signage Design

Enhancing Built Environments™Private & Confidential
Enhancing Built Environments™

In a customer’s mind, a branded
built environment enhances a destination’s
reputation, that is, the experience & value
they expect to get
Enhancing Built Environments

Hence, environmental branding,
wayfinding & signage design should enable
destinations to deliver distinctive
experiences - bringing them to life through
all internal & external touch-points

A holistic Environmental Branding methodology
would allow destinations to:
• Clarify a positioning that is differentiated
from competitors
• Define the relationship between areas,
targeting them to specific segments
• Develop messaging that persuasively communicates
the destination’s benefits and propositions
• An experience of the destination that nurtures
loyalty and/or commands a premium

Methodology

Methodology
A holistic
perspective to
Wayfinding delivers
an end user
experience that is
stress-free,
enjoyable, that
allows them to
know where they
have to go.
Technology
& Digital
Solutions
Branding
Materials &
Fabrication
Strategy
Creative
& Universal
Design
User Insight
Programme
Management
and Government
Agency Liaison

At the same time
Wayfinding should
seek to create
economic activity
and pride in local
communities.
Technology
& Digital
Solutions
Branding
Materials &
Fabrication
Strategy
Creative
& Universal
Design
User Insight
Programme
Management
and Government
Agency Liaison
Methodology

Methodology:
Key Phases

User Insight
Private & Confidential
Adopt an observation and research
approach to problem solving
Methodology

Strategy
Strategic thinking
provides for
objective site
evaluation
Acacia’s Wayfinding Strategy
includes visibility studies such as
Isovist and Shadow Path Analysis
Methodology

Branding
Factor branding into signage & wayfinding,
extending it to all touch-points
Methodology

Creative
& Universal
Design
The design process should addresses 5
core pillars that are critical to achieving
effective signage & wayfinding
Methodology

Creative
& Universal
Design
Spearhead the adoption of Universal design
for people with different needs, with the
following objectives:
To assist urban designers and architects to better
address the needs of different abilities
To promote better sensitivity and innovation in
Universal Design beyond minimum requirements
To achieve a higher standard of Universal Design
for the built environment
A
B
C
Methodology

Proactively generate new perspectives
and innovative solutions
Technology
& Digital
Solutions
11 digital directory and
17 digital signage over 4
shopping floors
Avenue K Directory &
Interactive Kiosks
360,000 sq. ft. of
retail space with 7
storey of fashion and
F&B mix
Gateway@klia2
Directory Kiosks &
Digital Signages
Methodology

Materials &
Fabrication
Ensure that design intentions are being
implemented through an optimal choice of
materials & fabrication method
Methodology

1
Branding &
Identity Creation
2
Wayfinding
Strategy & System
Development
3
Signage Design
Conceptualisation/
Adaptation
4
Design Intent
Drawings Package
Preparation
5
Calling of tender
6
Shop drawings
preparation
9
Fabrication and
installation
10
Site consultation
and coordination
11
Quality Control
and supervision
12
Management
review and
handover
7
Prototype
submission,
assessment and
recommendation
8
Vetting of
Shop Drawings /
PE drawings
preparation and
submissions
Programme
Management
and Government
Agency Liaison
Acacia delivers & manages a comprehensive
system of programme phases…
Methodology

… based on
customisable modules
3
Signage Design
Conceptualisation/
Adaptation
4
Design Intent
Drawings Package
Preparation
5
Calling of tender
Programme
Management
and Government
Agency Liaison
Methodology

Case Studies

As a leading wayfinding consultant, Acacia
has built a reputation for Enhancing Built
Environments™ through innovative
wayfinding, signage and branding for
buildings and public spaces around the region.
Case Studies

Singapore Night Safari
01 Environment
branding & wayfinding
for Singapore’s no. 1
nightspot

Singex / Expo / Max Atria
02 Re-position a
veteran brand
for a new
market segment
and global
expansion

Sentosa Cove
03 Develop wayfinding
for Singapore’s most
prestigious precinct

The Ascott Group
04 Develop signage
guidelines for the
world’s largest service
residence operator

Singapore Art Museum
Private & Confidential Enhancing Built Environments™Private & Confidential
05 Corporate and
Environment Branding
for a national cultural
institution

Hotel Fort Canning
06 Environment
Branding for a new
hotel at Singapore’s
iconic Fort Canning

07 Brand the developer of
Singapore’s most branded
commercial developments
Raffles Quay Asset Mgt

Damansara City
Project name: Damansara City Mixed Development
Location: Kuala Lumpur, Malaysia
Client: Guocoland
08 Environment branding &
wayfinding for a sprawling 8.5
acre integrated development
& key growth catalyst for the
Greater KL/Klang Valley

Tanjong Pagar Centre
Project name: Tanjong Pagar Centre Mixed Development
Location: Singapore
Client: Guocoland
09 Environment branding &
wayfinding for a S$3b
mixed-commercial
development featuring the
tallest building in Singapore

Marina One
Project name: Marina One Mixed Development
Location: Singapore
Client: M+S
10 Environment branding
& wayfinding for the new
gravitational epicentre of
Singapore’s CBD.

43A, Neil Road, S(088825)
T +65 6225 3722
F +65 6225 3772
E mail@acacia-design.com
www.acacia-wayfinding.com
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The Art & Signs of Wayfinding & Signage Design

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