2. Lifestyle Media Platform
How can I transform my media business into a platform-based model and build a solid
market position?
Multi-sided media platforms allow partners to provide a monetized service built
consumers’ buying behaviors and preferred experiences. The path to fully digital is a
strategic commitment combining complementary and edge services into a singular
platform. The exponential value gained may offset the cost, however, as more
subscribe and the company provides a differentiated product.
To learn more visit | accenture.com/resilience-relevance-agility
11. Mitigations
RisksandMitigations
LIFESTYLE MEDIA PLATFORM
Brand following:
Getting users to align and maintain involvement with a brand
requires a long-term commitment and investment to maintain
relevance
Align existing IP to desired customer segments
to reduce the time/investment needed to foster
brand resonance
Network effort:
Creating a thriving eCommerce marketplace requires enough user
reach to be relevant to third parties while interest from a few initial
retail/content players to kick-off business adoption
Focus on growing users and strategically
onboarding keystone “tenants” to drive
transactions on the platform
Considerable investment in content, marketplace
capabilities and data services will be required to sustain
the necessary growth required to become a successful lifestyle
media platform
Capital investment:
Leverage data to inform capital investment
decisions while initially relying on a few strategic
retail partners
Risks
Lifestyle media
platform
11
13. Authors
Marcio Guilherme
Managing Director —
Communications & Media
Mark Flynn
Global Research Lead —
Communications & Media
Gemma Moorby
Global Media Network Lead
Contributors
Andrew Walker
Senior Managing Director – Global
Communications & Media Lead
John Peters
Managing Director, Media &
Entertainment Industry Lead –West
Mark Peters
Managing Director – Media &
Entertainment
Raffaella Masoero
ICEG Media Lead
Andrew McCaffer
UK/I Media Lead
Alessandro Corneli
Australia Media Lead
Luis Bonilauri
LATAM Media Lead
Bryce Molano
Strategy Senior Analyst
Coletrane Goodman
Strategy Senior Analyst
Lisa Davis
Communications, Media & Platforms
Global Industry Marketing Lead
Suzanne Broadley
Global Media Industry Marketing