The document discusses the growing market for plug-in electric vehicles (PEVs) and opportunities for utilities companies. It forecasts PEV adoption reaching 2-3% of vehicles globally and 5% or more in leading markets by 2025. While PEVs increase household electricity usage, they also present opportunities for utilities to partner with automakers and charging providers. The document recommends utilities invest in smart charging infrastructure, pursue partnerships while retaining customer relationships, and consider vehicle-to-grid technologies and additional services.

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Driving growth with
plug-in electric vehicles:
Don't be left in the passenger seat

2. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Accenture Strategy forecasts
adoption at 2—3% by 2025. In
leading markets, the industry
could see adoption at 5% or
even more.
The market for plug-in
electric vehicles (PEVs) is
charged up and ready to roll.
Accenture Consulting’s 2016 New Energy
Consumer research found that respondents
ranked electric vehicles in the top-five most
wanted products and services.

3. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Here's the good
news for utilities
companies
Utilities can gain the upper hand
in the PEV arena because
charging infrastructure is a key
component of the PEV equation.
In an evolving energy ecosystem,
it's important to consider:
A single PEV increases average
electricity use of a typical household
by 20—30%.
Two passenger PEVs in a
neighborhood can roughly offset one
residential customer with distributed
solar.
300,000 PEVs can offset a million
MWh in load loss to distributed solar.

4. Here's the bad
news for utilities
companies
Other players—including
automotive, technology and
retail companies—are
developing digital solutions to
take control of the PEV
ecosystem.
Many utilities are just
beginning to formulate an
integrated PEV strategy.
Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

5. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Utilities need a digitally-enabled,
customer-centric, cross-industry solution
to meet the PEV opportunity.
Here are three important steps to consider:
How utilities
can seize the
PEV opportunity

6. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
1
Pursue partnerships with original
equipment manufacturers (OEMs) and
charging providers while retaining
ownership of the key part of the value
chain–the customer relationship.
• 81% of customers actually prefer buying
charging services from their energy provider
How utilities can seize
the PEV opportunity

7. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
2
Invest in “smart” PEV charging
infrastructure that provides innovative
rate structures and charging options.
• Less than 10% of announced utility electric
vehicle infrastructure programs are deploying
“smart” infrastructure.
• Yet 42% of consumers are willing to work with
their energy provider to manage when they
charge their vehicle, with time-varying rates.
How utilities can seize
the PEV opportunity

8. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
3
Think beyond PEV charging
infrastructure.
• V2G technology could turn PEVs into full two-
way distributed energy resources on the grid.
• Identify other value-added services on top of
charging infrastructure solutions.
How to respond
to the PEV opportunity

9. LEARN MORE
about how utilities can get in the
driver's seat with our full report:
Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Driving growth with plug-in
electric vehicles:
Don't be left in the passenger seat