Sixseismic trends are driving the automotive industry to embrace change.

1. Getbeyond
thewheel
To drive the mobility ecosystem forward

2. Automotive
is not what it
used to be

3. Six seismic trends are driving the
automotive industry to embrace change
more quickly than ever before:
Driving the rise in
experience-led design.
Customer expectations
Making connected,
autonomous and software-
defined vehicles a reality.
Rapid digitization
Re-defining the fundamentals
of what a vehicle is for.
The race for CASE
Increasing demand for electric
or emission free vehicles.
Sustainable values
Building resiliency is an
imperative to mitigate
weaknesses.
Vulnerable supply chains
Leading to new disruptors
within the industry.
Increased competition

4. We’re now
entering a new
mobility
ecosystem

5. It’s time
to re-invent
the wheel 71%
of automotive
executives believe that
the stakes for
innovation have never
been higher.1
86%
automotive executives
acknowledge that
technology has become an
inextricable part of the
human experience. 2
1 Accenture Technology Vision 2020: https://www.accenture.com/_acnmedia/PDF-140/Accenture-Automotive-Technology-Vision-
2020.pdf#zoom=40
2 Evaluation Engineering - Walt the Cobot Wins Job at Audi: https://www.evaluationengineering.com/applications/product-
safety/article/13015353/walt-the-cobot-wins-job-at-audi

6. Andadoptsiximperativesto
thriveinthisnewecosystem
1
Drive the
new mobility
ecosystem
forward
2
Meet
challenges
head on 3
Become
leaner and
more agile
4
Prioritize
sustainability
5
Become more
adept at rapid
gear-changes 6
Invent a new
momentum

7. 1
• Data sharing and analytics
• Personalised experiences
• Online reveals, virtual experiences
and at-home test drives
• Seamless, over-the-air upgrades
• Direct online sales
Using digitally enabled
products and services
can improve the
consumer proposition
and cut costs:
Drive the new mobility ecosystem forward

8. 2
• A mindset shift towards being
more service focused
• Using technology to help reduce
waste
• Advanced analytics to simplify
vehicle configurations
• New business models
Providing a lifecycle
experience for
customers can help
meet the rise of new
business challenges:
Meet challenges head on

9. 3
• Adjusting talent strategies to help
with upskilling
• Creating crucial research
partnerships
• Choosing platform partners carefully
Investing in
technologies like AI
and Next-Generation
Firewalls can improve
cybersecurity
performance without
increasing overall spend:
Become leaner and more agile

10. The key to
AI is in the
preparation 77%
of Automotive
organizations are
piloting or adopting
Artificial Intelligence.3
31%
But only 31% are
preparing their
workforce for the
change.3
3 Evaluation Engineering - Walt the Cobot Wins Job at Audi: https://www.evaluationengineering.com/applications/product-
safety/article/13015353/walt-the-cobot-wins-job-at-audi

11. 4
• The pandemic accelerated a shift in
values
• Governments and consumers are
prioritizing sustainability
• Regulatory changes and our ethical
responsibilities mean that cleaner air and
greater sustainability are both urgent
and achievable
Investing in clean
electrical technology
is the right thing to do,
both for sustainability
and for growth:
Prioritize sustainability

12. It’s time
to grow
greener
Research shows that the EV
market will experience a strong
growth phase over the mid-term
future:
Many leading OEMs will only make
and sell electric vehicles by
2030

13. 5
• Out-sourcing business operations
and functional activities
• Gaining insights from non-traditional
sources
• Rapid cost reductions may be
required to meet cash flow
challenges
Dual sourcing
strategies can help
build resilience while
also competing in the
new value chain:
Become more adept at rapid gear-changes

14. 6 Invent a new momentum
• Refocusing on the new ecosystem
• Reducing investment in traditional
fossil-fuel technology
• Pooling resources through joint
ventures
Bold thinking is
required to compete
in the new mobility
ecosystem and
remain profitable:

15. No single company can address
all of these on their own. Rather,
we must all embrace the new
ecosystem and collaborate
beyond industry lines.

16. It’s time to drive change forward together…
To become more data-
driven by leveraging
ecosystem partners.
Tobecomemoreinnovative
in CASE and enter the
services business.
To become more
resilient through cost
transformation and IT
modernization.
To push the boundaries
of what’s possible by
creating software-
defined vehicles.
To become more relevant
by embracing experience
transformation.
To become more
responsible by prioritizing
sustainability.

17. And shift into
high gear
The challenges and opportunities
facing OEMs today are vast. But
together we can make automotive
as successful in this new future as
it’s been in the past.
With expertise across the entire
value chain and a unique approach
that combines human ingenuity
and technology, we offer key
industry solutions while focusing
on cross-industry opportunities.

18. Getbeyond
thewheel