To learn more, visit: http://www.accenture.com/MobilityInsights

1. Mobility: Fueling the Digital Surge
Accenture Mobility Insights Report 2014

2. Accenture surveyed nearly 1,500
C-level executives in 10 industries and
14 countries around the world, to
explore how companies are applying
digital technologies—especially
mobility—to improve their
organizations.
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3. Digital technologies have massive potential to transform
the way companies create revenue and results.
But do companies recognize that potential and are they mobilizing to capitalize on it?
77% have mobility as a
top 5 priority. 43% have
mobility as top two.
87% have a formal mobility
strategy at enterprise or unit
level
At 35% of companies the
CEO is involved in mobility
strategy
Initiatives most likely to receive budget:-
44% - Opening up new
sales or marketing
channels
43% - Driving revenue
through transactions on
mobile devices
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39% - Driving revenue
through customer
engagement on mobile
devices
39% - Improving field /
customer service delivery
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4. Many priorities were cited for mobile apps in the next
12 months
Mobile applications were a strong area of focus among those surveyed
Main priorities in developing mobile apps?
Improve existing apps focusing on reliability and user
satisfaction
46%
Grow overall mobile presence by launching new apps
44%
Implement new tech. features (geo-location, social etc.)
42%
Implement an enterprise app catalog
38%
Improve existing apps focusing on customer engagement
30%
Improve existing apps focusing on
conversion/monetization
Expand apps to new mobile platforms
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20%
10%
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5. Connected products and other new technologies are
increasing areas of interest
Companies are looking to gain a foothold with a new slate of emerging tools
Connected products most relevant to companies’
business priorities?
Connected vehicle solutions
Emerging technologies most likely to be considered in
the next three years?
47%
Connected building/plant solutions
46%
Connected home solutions
39%
Wearable, sensor-based devices
32%
Low-energy components
44%
Wearable computing
39%
Open APIs and developer programs
38%
Natural User Interfaces
38%
Geo-fencing
Video monitoring, motion sensors
35%
31%
Open source Development Platforms
Attached peripheral devices
Gesture-based interface control devices
Environment-aware devices for field ops
Unmanned vehicles/flyables
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27%
26%
24%
22%
33%
Wireless Charging
32%
Near Field Communication
30%
Software Defined Networking
Indoor analytics
25%
14%
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6. Challenges are preventing greater progress
Strategic, organizational and operational challenges have made it difficult
Only 10% of respondents
have experienced a ROI of
100% or more
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85% do not have metrics to
measure mobility’s
effectiveness
7 in 10 struggle to keep pace
with new mobile devices and
systems
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7. Mobility Leaders show the way
Consider the full range of digital technologies to be among their top five priorities
69% have effectively adopted
and deployed mobile
technologies
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54% have a formal enterprisewide mobility strategy
52% use this strategy to inform
their mobile investments
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8. Mobility Leaders are focused on Digital
Consider the full range of digital technologies to be among their top five priorities
Copyright © 2014 Accenture All rights reserved.
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9. Mobility Leaders are more likely to have formal
enterprise-wide mobility strategies
Copyright © 2014 Accenture All rights reserved.
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10. Summary – Key Findings
• Investment in digital technologies is seen
as a strategic investment.
• Companies are moving aggressively and
developing formal strategies.
• Challenges have made it difficult for
companies to take full advantage.
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• ―Mobility leaders‖ have a more
ambitious, strategic and cross-company
approach that’s backed by monetary
investment.
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