In their new book, Reinventing the Product, Eric Schaeffer and Dave Sovie have built a new framework to help scale and revive sluggish growth of the core business. This is called the Product Reinvention Grid.

1. REINVENTYOURPRODUCT-
REINVENTYOURBUSINESS

2. NAVIGATINGTHEPATHTO
PRODUCTREINVENTION
The Product Reinvention Grid is a systematic map on which each product’s
path to a smart connected future can be charted.
It outlines the evolution of the product on two key axis of the grid, the
(Product) Intelligence Quotient (IQ) and the (Product) Experience Quotient
(EQ), and describes changing traits as products evolve on each axis.
The combinatorial effect of both changes leads to what we call the Product
Reinvention Quotient (PRQ) measuring the magnitude of transformation
required for any product or product company.
The grid also identifies Future Value Spaces for every product company.
Copyright © 2019 Accenture All rights reserved. 2

3. THEPRODUCT
REINVENTIONFORMULA
Product
Reinvention
Quotient
Experience
Quotient (EQ)
Intelligence
Quotient (IQ)
New Value
Spaces/
New
Business
Models
Copyright © 2019 Accenture All rights reserved. 3

4. THEPRODUCT
REINVENTIONGRIDANDQUOTIENT
4
Experience Quotient (EQ)
measures the degree of
sophistication achieved in
terms of services levels
Intelligence Quotient (IQ) measures product’s degree of technical sophistication
Product Reinvention
Quotient (PRQ) measures
the magnitude of
transformation required
by combining IQ and EQ
changes
EXPERIENCE
OUTCOMEOUTPUT
PLATFORM
EQ–EXPERIENCECONTINUUM
IQ – INTELLIGENCE CONTINUUM
PRQ=220
140
180
160
TRADITIONAL
PRODUCT
TRADITIONAL
PRODUCT
70
CONNECTED
PRODUCT
90
INTELLIGENT
PRODUCT
120
AUTONOMOUS
PRODUCT
140
CLOSED
70
OPEN
80
PRODUCT AS-A-
SERVICE
60
PRODUCT +
SERVICE
30
PRODUCT
20
Copyright © 2019 Accenture All rights reserved.

5. THEPRODUCT
NEWVALUESPACESFORMANUFACTURERS
Copyright © 2019 Accenture All rights reserved. 5
Experience
Quotient (EQ)
measures the
degree of
sophistication
achieved in terms
of services levels
Intelligence Quotient (IQ) measures product’s degree of technical sophistication
EXPERIENCE
OUTCOMEOUTPUT
PLATFORM
EQ–EXPERIENCECONTINUUM
IQ – INTELLIGENCE CONTINUUM
TRADITIONAL
PRODUCT
ECOSYSTEM PLATFORM
LIVING SERVICES
LIVING PRODUCTS
CONNECTED
PRODUCTS
CONNECTED
PRODUCT
AS-A-SERVICE
5
3 4
1 2
TRADITIONAL
PRODUCT
70
CONNECTED
PRODUCT
90
INTELLIGENT
PRODUCT
120
AUTONOMOUS
PRODUCT
140
CLOSED
70
OPEN
80
PRODUCT AS-A-
SERVICE
60
PRODUCT +
SERVICE
30
PRODUCT
20

6. Each business has to decide how far
they want to go and what the right
time is to reinvent their product.
The Product Reinvention Grid will
always serve as your overall
compass. It helps you to decide the
best path for your smart connected
product.
Copyright © 2019 Accenture All rights reserved. 6
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