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Nonprofit reinvention in a time of unprecedented change
1.
NO PRESSURE NO DIAMONDS: NONPROFIT
REINVENTION IN A TIME OF UNPRECEDENTED CHANGE Copyright © 2023 Accenture. All rights reserved.
2.
Copyright © 2023
Accenture. All rights reserved. 2 NONPROFITS FACE MOUNTING PRESSURES Rising demand for services & equity Diversification of revenue Data & Technology explosion Growing competition Changing Constituent Expectations
3.
3 TURNING PRESSURE INTO
PERFORMANCE Leading nonprofits are working to become truly constituent-centric and differentiating through excellence. Enable People & Organizations to Succeed in the Future of Work Transform Strategies for Growth & Impact Accelerate Performance through Technology Reimagine Experiences for Constituent Engagement 1 2 3 4 5 Unlock Insights & Value through Analytics Copyright © 2023 Accenture. All rights reserved.
4.
4 TRANSFORM STRATEGIES FOR GROWTH &
IMPACT 1: Copyright © 2023 Accenture. All rights reserved.
5.
5 MORE THAN HALF
OF NONPROFITS LACK A DIGITAL STRATEGY Even among those who do, yesterday’s model no longer works with today’s realities. Getting it Right Requires: A holistic strategy considering how all parts integrate and support a cohesive vision A scalable solution that allows for future growth and digital capabilities 1 Source: Accenture Frontier Donor Experiences, 2022 Copyright © 2023 Accenture. All rights reserved.
6.
6 IMPACT DRIVEN STRATEGY AND
INNOVATION National Wildlife Federation: Garden for Wildlife Case Study Copyright © 2023 Accenture. All rights reserved. The wildlife and climate crises demand innovative solutions to urgently and quickly scale our collective impact. We are seizing this great new opportunity to use science and technology to make it easy for new and veteran gardeners to plant native plants and help pollinators and other wildlife thrive. Dawn Rodney Chief Innovation and Growth Officer of National
7.
7 ENABLE PEOPLE & ORGANIZATIONS TO
SUCCEED IN THE FUTURE OF WORK 2: Copyright © 2023 Accenture. All rights reserved.
8.
IT IS TIME
TO DO BETTER NOW MORE THAN EVER NONPROFITS MUST FOCUS ON WHAT MATTERS… ITS PEOPLE 8 In today’s age, nonprofits that invest in their workforce enable a more fulfilling and productive experience by recognizing their worker’s desires. While this has a close relationship with constituent experience it cannot be understated. Worker Experience Inclusion, Diversity & Equity (ID&E) Source: Accenture The Future of Work – Public Sector, 2022 Copyright © 2023 Accenture. All rights reserved.
9.
OVERALL WORKER EXPERIENCE ATTENTION
ON WORKER NEEDS 9 People are complex and their needs have evolved. However, consideration for these needs has never been more valued by the workforce. Workers crave job fulfillment linking what they do to the mission of their organization while recognizing a balance with their lives. +10% Source: Accenture The Future of Work – Public Sector, 2022 View full report: Work in Progress: How the Future of Work Depends on Us. 59% of someone’s intention to stay with a company is being omni-connected 58% of public sector and nonprofit workers have some level of caregiving duties 78% of public sector and nonprofit workers feel disconnected to their organization’s mission Copyright © 2023 Accenture. All rights reserved.
10.
HYBRID WORKER EXPERIENCE WORKING,
LIVING, AND SURVIVING IN UNPRECEDENTED TIMES… FOR 2+ YEARS 10 Source: Accenture The Future of Work – Public Sector, 2022 Organizations are moving forward with work model decisions- but only 23% of Public Sector and nonprofit workers are satisfied with their company’s approach. It is time to improve. Companies that support and enable workers in new ways can unlock human potential, regardless of location. View full report: Work in Progress: How the Future of Work Depends on Us. Change in proportion of workers who can be productive anywhere +37% Yet, just Change in proportion of workers who can be productive onsite +10% Copyright © 2023 Accenture. All rights reserved.
11.
PRIORITIZE ID&E MOVING BEYOND
WORDS AND INTO ACTION 11 Source: Accenture I&D: It’s time to show, not just tell, 2022: ADD GARTNER Research shows that a organization’s focus on ID&E is favorably viewed by employees as they not only care deeply about ID&E, but will improve performance in working with diverse teams: View full report: I&D: It’s time to show, not just tell +10% of employees value diverse representation in their organization 70% performance improvement by teams in high-diversity environments: 30% Copyright © 2023 Accenture. All rights reserved.
12.
12 REIMAGINING ORGANIZATIONAL STRATEGY & JOURNEY
ROADMAP W.K. Kellogg Foundation: HR Transformation Case Study Accenture helped the organization identify critical gaps to serve its mission and long-term strategic goals, delivered effective transition management, defined a Journey Management strategy, and recommended a near and long-term organizational HR model resulting in: • Success navigating the organization through a redesign process for all departments and prepared leadership for discussions with Foundation employees. • Assisted the organization with a smooth transition as the Foundation adopted and executed the proposed Journey Roadmap. Copyright © 2023 Accenture. All rights reserved.
13.
13 REIMAGINE EXPERIENCES FOR CONSTITUENT ENGAGEMENT 3: Copyright ©
2023 Accenture. All rights reserved.
14.
MEETING CONSTITUENT EXPECTATIONS 14 Based on
Accenture's constituent research, nonprofits must focus on the following three core areas to meet evolving constituent expectations. Source: Accenture Frontier Donor Experiences, 2022 Engaging constituents where they are and on what they care about Offering experiences that give them what they truly want Shaping new digital frontiers of engagement Copyright © 2023 Accenture. All rights reserved.
15.
DONORS ARE MORE
LOYAL TO THEIR CAUSE OVER AN ORGANIZATION 15 Source: Accenture Frontier Donor Experiences – Donor Survey, 2022 (n=1,000) Constituents across all age groups are more loyal to the cause they support compared to any one specific organization or institution that supports the cause. This is especially true across younger donors. of constituents agree or strongly agree with the statement 'I am loyal to the cause I support more than the organizations or institutions (nonprofits, corporations, political parties, etc.) that supports them.' 68% Nonprofits must prove they are the most compelling option to win the attention of donors. Copyright © 2023 Accenture. All rights reserved.
16.
TOP CONSIDERATIONS WHEN SELECTING
A NONPROFIT TO DONATE TO of donors ranked effectiveness of donation in their top three considerations when selecting a nonprofit to donate to 71% of donors ranked amount of donation that goes to administrative costs in their top three considerations when selecting a nonprofit to donate to. Donors ultimately understand that administrative and technology costs can drive greater efficiency 41% Copyright © 2023 Accenture. All rights reserved. 16 Source: Accenture Frontier Donor Experiences – Donor Survey, 2022 (n=1,000) COMPARED TO ONLY
17.
OFFER EXPERIENCES CONSTITUENTS WANT DONORS
WILL GIVE MORE FOR A PERSONALIZED OR PREMIER EXPERIENCE 17 20% 21% 22% 22% 27% 28% 29% 30% 48% 0% 10% 20% 30% 40% 50% 60% Chance to win personalized video message from celebrity Interactive donation experience, such as mini programs,… Chance to win tickets to virtual exclusive event (for example,… Donation comes with a shareable text, photo, or filter to post… Group donations with peers Donation comes with free item (shirt, water bottle, sticker,… Donation comes with 15% discount at partner brand Chance to win tickets to in-person exclusive event (for… Donation matched by partner organization Source: Accenture Frontier Donor Experiences, 2022 53% GenZ and Millennial donors would donate more (at least 25% more) for a personalized or premier experience Donors who would donate at least 25% more for the following experiences Copyright © 2023 Accenture. All rights reserved.
18.
Of constituents agree
that nonprofits have an important role to play in shaping the norms of the next wave of digital change 59% 18 Copyright © 2023 Accenture. All rights reserved. NEW FRONTIERS NONPROFITS ARE EXPECTED TO PLAY A ROLE IN THE EVOLUTION OF OUR DIGITAL LIVES Source: Accenture Frontier Donor Experiences, 2022
19.
19 CAPTIVATE THE DIGITAL CONSTITUENT National
Multiple Sclersosis Society: Bike Ms Jennifer Lee EVP of Development, National MS Society Partnering with Accenture to build an exceptional experience for our cyclists during the pandemic was one of the bright spots during such an uncertain time. I am so appreciative of their generosity and innovation… Case Study Copyright © 2023 Accenture. All rights reserved.
20.
Copyright © 2023
Accenture. All rights reserved. 20 UNLOCK INSIGHTS & VALUE THROUGH ANALYTICS 4:
21.
TRANSFORMING DATA INTO INSIGHTS 21 Source:
Accenture Digital Adoption Report Thanks to dramatically lower technology costs, analytics are now accessible and affordable. NONPROFITS SEEM TO BE LAGGING. see significant efficiency gains Only have taken up data analytics 39% But, for those that do 83% Copyright © 2023 Accenture. All rights reserved.
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22 There is a
fear about just using analytics and thinking that everything is just a number. People are uncomfortable with that because it doesn’t pick up the whole story. You really need to look at the right numbers, and need to balance perspectives. Courtney Brown, PhD Lumina Foundation CHANGING OUTCOMES REQUIRES CHANGING MINDSETS Copyright © 2023 Accenture. All rights reserved.
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23 HUMANITY AND DATA
COLLIDE Arolsen Archives: Preserving Memories & History Floriane Azoulay Executive Director, Arolsen Archives, Germany Our work is to make sure victims’ stories can be told, so we can be vigilant when we witness intolerance Case Study Copyright © 2023 Accenture. All rights reserved. The Arolsen Archives — International Center on Nazi Persecution maintains the world’s most comprehensive archive on the victims and survivors of Nazism. The help of a human-machine collaboration powered by Solutions.AI is helping to accelerate the speed and accuracy of document digitization.
24.
24 ACCELERATE PERFORMANCE THROUGH TECHNOLOGY 5: Copyright
© 2023 Accenture. All rights reserved.
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25 Source: Accenture Public
Service Global Citizen Survey For nonprofits, innovative technology used to be the exception. Now it’s the expectation. How to get there? Revitalizing IT strategy Integrating disjointed systems Tapping into cloud and other emerging technology solutions Build technology-enabled ecosystems for sharing what’s working DEPLOYING TECHNOLOGY TO AMPLIFY MISSION IMPACT Copyright © 2023 Accenture. All rights reserved.
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FROM THE BACK
OFFICE TO THE FRONT LINES Of CEOs are thinking about the right technology, tools, and processes to shape a better future of work 26% 26 Only Effective leadership must empower workers with the right digital strategy. Source: Accenture The Future of Work – Public Sector, 2022 Copyright © 2023 Accenture. All rights reserved.
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27 APPLYING TECHNOLOGY TO PRESERVE
NATURE World Wildlife Fund: Harness the power of Workday Case Study Mike Pejcic Chief Financial Officer, World Wildlife Fund WWF’s goal with project Panorama was to construct a solid operational foundation for the future... and Accenture partnered with us to rethink the way WWF works. Copyright © 2023 Accenture. All rights reserved.
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Contributors: Tiffany Lin, Nicholas
Marusin Authors Amit Patel Managing Director Nonprofit Practice Sean Burke Principal Director Nonprofit Practice Accenture The nonprofit sector plays a critical role in improving how people live and tackle complex problems, and there has never been a greater opportunity for the sector to make an impact. Accenture helps clients throughout the sector, including mission service nonprofits, cultural institutions, foundations, associations, multilaterals and others. Combining industry- leading services and expertise derived from our work with leading commercial companies and governments, we apply our unique skillset to address the particular challenges confronting the nonprofit sector. We help our nonprofit clients to reframe their strategy and operations, magnify results through analytics, captivate the digital constituent and accelerate impact through technology. The result is unparalleled: enterprise-grade strategy and operations and technology applied to accomplish the mission better, faster, and more effectively. Accenture Research Accenture Research shapes trends and creates data-driven insights about the most pressing issues global organizations face. Combining the power of innovative research techniques with a deep understanding of our clients’ industries, our team of 300 researchers and analysts spans 20 countries and publishes hundreds of reports, articles and points of view every year. Our thought-provoking research—supported by proprietary data and partnerships with leading organizations, such as MIT and Harvard—guides our innovations and allows us to transform theories and fresh ideas into real- world solutions for our clients. This content is provided for general information purposes and is not intended to be used in place of consultation with our professional advisors. This document refers to marks owned by third parties. All such third-party marks are the property of their respective owners. No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied. CLICK TO LEARN MORE ABOUT HOW TO TRANSFORM YOUR NONPROFIT Copyright © 2023 Accenture. All rights reserved.
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Research Methodology Donor Survey
(n=1,000) A balanced demographic of Americans who had donated money, goods, or time as a volunteer in the last year, were surveyed in May 2022 using an electronic survey from an external vendor. Donors contributed to a variety of causes, at different dollar amounts, at different frequencies. Expert Interviews (n=11) Through an external vendor, 11 in-depth telephone interviews in May 2022 with U.S. based Nonprofit Executives at the Director level of above (n=6), and Business Leaders (n=5) at the Director level or above, from B2C businesses (with revenue $500m+ and more than 1,000 employees) engaged with Nonprofit organizations. Copyright © 2023 Accenture. All rights reserved. 29
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