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It is an understatement to say most brands find it challenging to have a strong stand-alone-position on the web.
Yet, many mid-market retailers have eschewed online marketplaces and do so at their own peril. A majority (94%) of Digital IQ Index retailers have an online presence, but only a fraction–less than one-fourth—have embraced multi-brand e-tailers.
To succeed in an increasingly digital future, retailers need to recognize that routes to market are changing. They must adapt their online distribution strategy to embrace the opportunities presented by multi-brand e-tailers.
Learn more: www.accenture.com/tailoringmultibrand