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Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Acce...
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Acce...
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Acce...
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Acce...
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Acce...
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Acce...
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Acce...
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Acce...
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Acce...
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Tailoring Your Multi-brand Apparel Strategy

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It is an understatement to say most brands find it challenging to have a strong stand-alone-position on the web.

Yet, many mid-market retailers have eschewed online marketplaces and do so at their own peril. A majority (94%) of Digital IQ Index retailers have an online presence, but only a fraction–less than one-fourth—have embraced multi-brand e-tailers.

To succeed in an increasingly digital future, retailers need to recognize that routes to market are changing. They must adapt their online distribution strategy to embrace the opportunities presented by multi-brand e-tailers.

Learn more: www.accenture.com/tailoringmultibrand

Publié dans : Technologie

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Tailoring Your Multi-brand Apparel Strategy

  1. 1. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
  2. 2. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Industry EBITDA has reached a six-year low at 6.6%. Successful companies need to expand their brand strategy beyond traditional outlets to capture growth. RETAILERS: TAKE NOTE
  3. 3. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 94% of retailers have an online presence, but only a fraction have embraced multi-brand e-tailers. The lack of retailer enthusiasm is counterintuitive – leading marketplaces like ASOS and NET-A-PORTER average 6X as many unique monthly visitors as mono-brand sites. THINKING BEYOND MONO-BRAND
  4. 4. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Offline, there is a clear preference for mono-brands, but online sales are driven by multi-brand retail. Retailers must adapt their online distribution strategy to embrace the opportunities presented by online marketplaces. IS EXCLUSIVITY KILLING YOUR BUSINESS?
  5. 5. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. The benefits of creating partnerships with powerhouse e-tailers are clear: a growing and focused customer base, increased brand reach, and a strong international presence all translate to greater sales. SEWING UP THE COMPETITION
  6. 6. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Why aren’t more brands embracing multi-brand e-tailing? • Companies fear losing control of the positioning of their offerings. • Many retailers rely on the perceived strength of their brands and forego partnering outside the organization. DIGITAL INSIDE AND OUT? NOT YET.
  7. 7. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Winning with multi-brand e-tailers means taking control of your shopping presence by controlling your online storefronts, actively managing stock flow, and developing a proactive selling strategy. LOSE MONO-BRANDING, NOT CONTROL
  8. 8. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Brands that want to gain the growth potential of multi-brand e-tailing need to put strategic partnerships with leading platforms in place. First steps include: DRESSED FOR SUCCESS 1. Gain more control of branding and pricing: Participate in e-tailer partner programs for greater control over content, inventory, merchandising and promotions. 2. Develop new online distribution skills and capabilities: To support relationships with third-party e-tailers, brands need to improve their skills in analytics, campaign management, and search optimization. 3. Put in place new stock management strategies: Proactively manage partners and offer terms that protect the integrity of their pricing and stock.
  9. 9. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Learning how to build new relationships and new value by working with multi-brand e-tailers with our full report: @AccentureStrat Follow us on LinkedIn TAILORING YOUR MULTI-BRAND APPAREL STRATEGY JOIN THE CONVERSATION:

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