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The New Energy
Consumer:
Opportunities to Engage
through New Products and
Services
Copyright © 2015 Accenture. All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture
.
Accenture’s New Energy Consumer research program
Over six years of comprehensive and continuous research focused on energy consumers,
our results offer actionable insights into the preferences and values shaping the energy
marketplace.
>60,000 consumers
surveyed in 26 countries
Survey of market trends and
priorities for 25 leading
utilities customer executives
In-depth analysis of
technology adoption in
10 major markets
2
>2,000 small and medium
businesses in 9 countries
Market insights and leading practices
from more than 80 leading energy
providers and over 40 cross-industry
providers
Copyright © 2015 Accenture All rights reserved.
As adoption of rooftop solar and other distributed generation
technologies increases, consumers’ knowledge and interest in home
energy management solutions is on the rise
3Copyright © 2015 Accenture All rights reserved.
New Value Propositions
How interested are you in signing up for the following products and
services if they were offered by your energy provider?
4Copyright © 2015 Accenture All rights reserved.
New Value Propositions
62%
52%
57%
48%
58%
51%
2014 New Energy Consumer survey results2015 New Energy Consumer survey results
60%
46%
Back-up energy storage Connected home products
Home energy generation
products
Care for home energy
devices
Sources: Accenture New Energy Consumer research survey, 2014 and 2015.
Energy providers have the opportunity to forge new paths to value by
expanding their portfolio of products and services
5Copyright © 2015 Accenture All rights reserved.
New Value Propositions
Energy providers are, after specialized companies, leading-edge
providers for purchasing monitoring and control products and services
6Copyright © 2015 Accenture All rights reserved.
New Value Propositions
Base: All respondents
Source:The New Energy Consumer: Architecting for the Future, Accenture 2014.
71% of consumers would consider their energy providers for purchasing
solar energy products and services – second only to specialized solar
providers
7Copyright © 2015 Accenture All rights reserved.
New Value Propositions
Your energy provider
Online retailerA home maintenance
and repair company
Home improvement or
electronics provider
Phone or cable provider
A company that focuses
exclusively on solar
energy
Cooperative or community
organization
Base: All respondents
Source: The New Energy Consumer: Architecting for the Future, Accenture 2014.
74%
16%18%33%
38%71% 41%
8Copyright © 2015 Accenture All rights reserved.
Follow Us:
Twitter: @Accenture_Util
LinkedIn: Accenture Utilities
Visit:
www.accenture.com/newenergyconsumer2015
About Accenture. Accenture is a global management consulting,
technology services and outsourcing company, with more than
336,000 people serving clients in more than 120
countries. Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and
extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-
performance businesses and governments. The company generated
net revenues of US$30.0 billion for the fiscal year ended Aug. 31,
2014. Its home page is www.accenture.com.

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The New Energy Consumer: Opportunities to Engage through New Products and Services

  • 1. The New Energy Consumer: Opportunities to Engage through New Products and Services Copyright © 2015 Accenture. All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture .
  • 2. Accenture’s New Energy Consumer research program Over six years of comprehensive and continuous research focused on energy consumers, our results offer actionable insights into the preferences and values shaping the energy marketplace. >60,000 consumers surveyed in 26 countries Survey of market trends and priorities for 25 leading utilities customer executives In-depth analysis of technology adoption in 10 major markets 2 >2,000 small and medium businesses in 9 countries Market insights and leading practices from more than 80 leading energy providers and over 40 cross-industry providers Copyright © 2015 Accenture All rights reserved.
  • 3. As adoption of rooftop solar and other distributed generation technologies increases, consumers’ knowledge and interest in home energy management solutions is on the rise 3Copyright © 2015 Accenture All rights reserved. New Value Propositions
  • 4. How interested are you in signing up for the following products and services if they were offered by your energy provider? 4Copyright © 2015 Accenture All rights reserved. New Value Propositions 62% 52% 57% 48% 58% 51% 2014 New Energy Consumer survey results2015 New Energy Consumer survey results 60% 46% Back-up energy storage Connected home products Home energy generation products Care for home energy devices Sources: Accenture New Energy Consumer research survey, 2014 and 2015.
  • 5. Energy providers have the opportunity to forge new paths to value by expanding their portfolio of products and services 5Copyright © 2015 Accenture All rights reserved. New Value Propositions
  • 6. Energy providers are, after specialized companies, leading-edge providers for purchasing monitoring and control products and services 6Copyright © 2015 Accenture All rights reserved. New Value Propositions Base: All respondents Source:The New Energy Consumer: Architecting for the Future, Accenture 2014.
  • 7. 71% of consumers would consider their energy providers for purchasing solar energy products and services – second only to specialized solar providers 7Copyright © 2015 Accenture All rights reserved. New Value Propositions Your energy provider Online retailerA home maintenance and repair company Home improvement or electronics provider Phone or cable provider A company that focuses exclusively on solar energy Cooperative or community organization Base: All respondents Source: The New Energy Consumer: Architecting for the Future, Accenture 2014. 74% 16%18%33% 38%71% 41%
  • 8. 8Copyright © 2015 Accenture All rights reserved. Follow Us: Twitter: @Accenture_Util LinkedIn: Accenture Utilities Visit: www.accenture.com/newenergyconsumer2015 About Accenture. Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high- performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.