A wave of disruption is now engulfing the video industry.

1. VIDEO
TRANSFORMING

2. A WAVE OF
DISRUPTIVE
INNOVATION IS NOW
ENGULFING THE
VIDEO INDUSTRY.
TRENDS THAT UNTIL
RECENTLY HAVE
HELD SWAY ARE
BECOMING
UNSUSTAINABLE.
AS THE INDUSTRY
TRANSFORMS ITSELF,
THE
STAKES ARE HIGH.
THE VALUE OF THE
GLOBAL VIDEO MARKET IS
>$500 billion

3. THIS GROWTH HAS BEEN PROPELLED BY
ADVANCES IN TECHNOLOGY… AND
CHANGES IN CONSUMER DEMANDS
The advent of highly optimised
software-driven solutions have
made OTT propositions more
portable, scalable, and
accessible
Technologies driving QoE is
enabling businesses to
provide value added services
around quality and reliability
Cloud technology and big
data provide an affordable
way to launch and optimise
product
Consumers expect constant
connectivity and immediate
video provisioning across all their
gadgets
Portability of devices
is changing content consumption
trends and driving requirements
for one-to-one digital
relationships
Proliferating OTT services with
unique content propositions
challenge the value of existing
carriage agreement deals as they
gain popularity

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ABOUT PULSE OF MEDIA
The Pulse of Media study is based on a
collection of hypotheses developed by
Accenture subject matter advisors, strategy
consultants, architects and engineers
working in the field. These hypotheses have
been screened against inputs from an array
of sources including the 2016 Accenture
Digital Consumer Survey, third party data
analysis, academic literature, the flow of
venture capital funding and dialogue with
industry commentators, operators and
disruptors. To explore more, please visit
www.accenture.com/pulseofmedia.
This document is produced by
consultants at Accenture as general
guidance. It is not intended to provide
specific advice on your circumstances.
If you require advice or further details on
any matters referred to, please contact
your Accenture representative.