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Midterm questions
- 1. ATENEO GRADUATE SCHOOL OF BUSINESS Marketing Concepts Review Submitted by: Elainrose Faith Esberto Date: June 04, 2012
- 2. Question # 1: The following are ways to improve the quality of marketing intelligence except: A. Train Sales force to scan for new developments B. Motivate your competitors to share intelligence C. Utilize customer advisory panel D. Utilize government data resources E. Collect Customer Feedback online http://ace-up.net
- 4. Concept # 1: Improving the quality of marketing intelligence (Ch. 3) Train Sales force to scan for new developments Motivate channel members to share intelligence Network externally Utilize customer advisory panel Utilize government data resources Purchase Information Collect Customer Feedback online http://ace-up.net
- 5. Question # 2: The following can be used as a basis in segmenting customer market except: A. Geographic B. Technical C. Behavioral D. Psychographic E. Demographic http://ace-up.net
- 7. Concept # 2: 5 bases in segmenting the customer market http://ace-up.net
- 8. Question # 3:Which of the following can be a source of Competitive Information Public Blogs and Distributor feedback site Your own company’s profile Industry Report Financial Statement Hired blogger’s site http://ace-up.net
- 10. SOURCES OF Concept # 3 : COMPETITIVE INFORMATION Customer Goods & Service Review Forum Distributor Feedback Site Combination sites offering review & expert opinion Customer complaint sites Public Blogs http://ace-up.net
- 11. Question # 4: The following are categories of Services except A. Variability B. Intangible C. Inseparability D. Perishability E. Dependability http://ace-up.net
- 13. Concept # 4: Categories of Service http://ace-up.net
- 14. Question # 5: Which is an example of Hybrid Service Mix? A. Restaurant B. Salon C. Baby Sitting Service D. SPA E. Computer Service Center http://ace-up.net
- 16. Concept# 5: Categories of Service Mix http://ace-up.net
- 17. Question # 6: Which of the following statements are True? Statement 1: Hiring good talent and investing on their training is one way to improve quality control. Statement 2: Investing in good technologies can improve quality control A. Only statement 1 is true B. Only statement 2 is true C. Both statements are true D. Both statement are false http://ace-up.net
- 19. Concept # 6: 3 steps in increasing Quality Control http://ace-up.net
- 20. Question# 7: The 3 specific worries of a customer are the following except: n Reliability n Out of Pocket Cost n Dependability n Prices n None of the above http://ace-up.net
- 22. Concept # 7: 3 specific worries of a customer http://ace-up.net
- 23. MIDTERM QUESTIONS Noel F. Paningbatan June 4, 2012
- 24. All are part of the 5m’s in advertising program development except: A. Missions B. Measurement C. Mobility D. Message E. Media http://ace-up.net
- 25. Consider the 5 M’s when developing an advertising program http://ace-up.net
- 26. is one of the characteristics of services: A. Intangibility B. Irrationality C. Rationality D. Vulnerability E. Willfully http://ace-up.net
- 27. Characteristics of Services http://ace-up.net
- 28. All are types of customer loyalty status except: A. Hardcore B. Split Loyals C. Shifting Loyals D. Switchers E. Shifters http://ace-up.net
- 29. LOYALTY STATUS http://ace-up.net
- 30. Midterm questions Daiki “Derek” Shimizu Ateneo Graduate School of Business June 4, 2012
- 31. We can target markets below except A. Niches B. Segments C. Local areas D. Groups E. Individuals http://ace-up.net
- 32. Four levels of Micromarketing Segment Niche Local Individual http://ace-up.net
- 33. We can target markets below except A. Niches B. Segments C. Local areas D. Groups E. Individuals http://ace-up.net
- 34. The major segmentation variable for consumer markets is A. Demographic B. Psychographic C. Geographic D. Behavioral E. All of the above http://ace-up.net
- 35. Segmentation Segmenting Consumer Markets are 1. Geographic 2.Demographic 3.Psychographic 4.Behavioral http://ace-up.net
- 36. The major segmentation variable for consumer markets is A. Demographic B. Psychographic C. Geographic D. Behavioral E. All of the above http://ace-up.net
- 37. Market segments must rate on key criteria below except A. Combinable B. Accessible C. Differentiable D. Substantial E. Actionable http://ace-up.net
- 38. Market segments must rate on five key criteria: 1. Measurable 2. Substantial 3. Accessible UV 4. Differentiable 5. Actionable http://ace-up.net
- 39. Market segments must rate on key criteria below except A. Combinable B. Accessible C. Differentiable D. Substantial E. Actionable http://ace-up.net
- 40. Services have four distinctive characteristics except A. Perishability B. Intangibility C. Variability D. Accessibility E. Inseparability http://ace-up.net
- 41. Services have four distinctive characteristics Intangibility Inseparability Variability Perishability http://ace-up.net
- 42. Services have four distinctive characteristics except A. Perishability B. Intangibility C. Variability D. Accessibility E. Inseparability http://ace-up.net
- 43. We can find the determinants of service quality based on A. Assurance B. Tangibles C. Empathy D. Reliability E. All of above http://ace-up.net
- 44. Determinants of Service Quality Provide service Service promptly Customers feel safe as promised •Reliability •Responsiveness •Assurance Individual attention Modern equipment •Empathy •Tangibles http://ace-up.net
- 45. We can find the determinants of service quality based on A. Assurance B. Tangibles C. Empathy D. Reliability E. All of above http://ace-up.net