1. A CORPORATE PRESENTATION
By

2. AEPL – A PIONEERING SPIRIT
Shri A C Choksi, Chairman & Managing Director of the company founded AEPL and has steered
the company through various phases of growth, diversification and economic chapters over
the years. What started, as a modest 5 person operation is now a sizeable company employing
over three hundred people. Today AEPL is one of the biggest manufacturer of Automotive
Control Cables & Turned Components for Cables. We produce over around Six million Cables
annually for our OEM Business Partners.
Timeline.
 1980 - Company formed as a Machine Shop to do job work.
 1982 - Successfully developed Control Cables
 1983 - Company
shifted total focus for
manufacturing
Control Cables. Machine Shop facilities being utilized for
making Turned Parts required for the manufacture of
Heavy Control Cables.
Shri A C Choksi
Chairman & Managing Director
 2007 – One new plant have been commissioned at
PANTNAGAR in UTTARAKHAND north of NEW DELHI.
 2011 – BILIMORA (Gujarat) Plant has been Expanded Phase I
2013 - BILIMORA (Gujarat) Plant has been Expanded Phase II
Shri M A Choksi
Managing Director

4. Achievements
Bilimora plant expansion Phase
-II
Bilimora plant
expansion Phase –I
Pantnagar plant
Commissioned
Bilimora plant capacity
expanded
Shree A.C. CHOKSI
Chairman
Focus on
manufacturing
control cables
Developed control
cables
Company
formed as a
machine shop
1980
2013
2011
2007
1995
1983
1982
Shree M.A. CHOKSI
M.D

5. AEPL – GROUP OF COMPANIES
ACEY ENGINEERING PVT.
LTD.
MAC ENGINEERING
INDUSTRIES
AN ISO / TS 16949 CERTIFIED
An ISO 9001 : 2000 Certified
ACEY ENGINEERING PVT. LTD.
PANTNAGAR

6. AEPL – MAJOR DOMESTIC OEM CLIENTS
PASSENGER CARS , LIGHT & HEAVY COMMERCIAL VEHICLES
2 WHEELER , 3 WHEELER AND 4 WHEELER.
BAJAJ AUTO LTD.
TATA MOTORS LTD.
MAHINDRA & MAHINDRA LTD.
FORCE MOTORS LTD.
ASIA MOTOR WORKS.

7. OUR VALUED CUSTOMER’S
 AUTOLINE INDUSTRIES LTD
 AUTOMOBILE CORPORATION OF
GOA LTD
 BRAKES INDIA LIMITED
 CAPTAIN TRACTORS PVT. LTD.
 DELPHI AUTOMOTIVE SYS P LTD.
 LARSEN & TOUBRO LIMITED
 LUCAS - TVS LTD., CHAKAN
 MAHINDRA TRUCKS AND BUSES
LIMITED
 MAHINDRA VEHICLE
MANUFACTURERS LTD.
 MGI COUTIER EXOTECH INDUSTRIES
PVT LTD
 PAVNA AUTO ENGINEERING PVT.
LTD.
 ROHIT EXHAUST SYSTEMS PVT. LTD.
 SIMPSION & CO.LTD
 SPACO TECHNOLOGIES (INDIA)
PVT.LTD.
 TATA Marcopolo MOTORS LIMITED
 TATA MOTORS (THAILAND) LTD.
 UCAL FUEL SYSTEMS LIMITED

8. AEPL – QUALITY CERTIFICATION
ACEY Engineering Pvt. Ltd.
is devoting considerable time to
train and educate its entire workforce
in
system
and
work culture, to maintain the ISO /
TS - 16949 Standard.

9. AWARDS IN THE YEAR 2011-2012
BEST POKAYOKA AWARD FROM M & M

10. AWARDS IN THE YEAR 2011-2012
BEST POKAYOKE AWARD FROM -M & M
Rev. 1

11. AWARDS IN THE YEAR 2011-2012
BEST SUPPLIER AWARD -DANA SPICER.

12. AEPL – MANUFACTURING FACILITIES - BILIMORA
An
extraordinary mix of Technological capabilities and Geographical location
provides AEPL the ability to offer complete solutions in terms of Designing,
Manufacturing, Logistics & Client Servicing for the Automobile Industry.

13. AEPL – MANUFACTURING MACHINERY - BILIMORA

14. AEPL – MANUFACTURING CAPACITY AT PANTNAGAR

15. EXPANSION PLANT PHOTOGRAPHS

16. AEPL – PRODUCTS
AEPL products incorporate innovative design and manufacturing concepts to enhance value and
performance. The Company is engaged in manufacturing of Control Cables, Speedometer Cables & Turned
Parts for Cables. AEPL has indigenously developed FRICTION FREE cables which compares to the best
worldwide.
PARKING BRAKE CABLES
HOOD LATCH CABLES
ACCELERATOR CABLES
CLUTCH CABLES
CLUTCH CONTROL LEVER CABLE

17. AEPL – PRODUCTS
3 WHEELER CABLES
DECOMPRESSOR & STOP CABLES
THROTTLE CABLES
IDLING CABLES

18. AEPL – PRODUCTS
CABLE COMPONENTS
SPEEDOMETER CABLES
 First Indigenous plant in India
 All machines were Designed & Developed by AEPL Engineers.
 Speedometer Cables for M/s. Bajaj Auto Ltd. & M/s TATA Motors Ltd.

19. AEPL – VISION & QUALITY POLICY
“We at ACEY Engineering Pvt. Ltd. are committed to Manufacture and
Supply Quality Products, Efficiently, On Time, Every Time. These shall
conform to Customer Requirements & Statutory Regulations. Providing
excellent service will be a total commitment of all Employees by Continual
Improvement, Process Effectiveness and Value for Money in our drive to
become a World Class Manufacturing Organization."
This shall be achieved by
 Implementing ISO / TS 16949 : 2002 Quality Management System.
Training, motivating all the employees in achieving excellence in
product quality.
Upgrading the technology appropriate to the changing needs of
Customers.
This policy shall be periodically reviewed and revised if needed to meet
the changing need of customer.

20. AEPL – ENGINEERING CENTER & TESTING FACILITIES
ACEY’s State of the art Engineering Center incorporates the latest in complete Testing, Validation and
Development facilities. As a result it not only enables us to comply with the stringent international quality
standards but also we take a step further in improving the quality by the strength of our Development
Capabilities.
HOT & COLD CHAMBER ENVIRONMENT DURABILITY TEST RIG
The Cable is installed on the test rig as per routing diagram on the vehicle. The test is conducted at
– 40 ˚C for 1,00,000 cycles +80 ˚C for 1,00,000 cycles and at ambient temperature for 8,00,000 cycles. The
operating lengths are measured after every 1000 cycles to ascertain that no extraordinary elongation of inner
cables or compression of outer cables.

21. AEPL – ENGINEERING CENTER & TESTING FACILITIES
DURABILITY TESTING RIG
The Cables are installed on the test rig as per routing on the vehicle. The cable is tested at
ambient temperature up to 10,00,000 cycles. The physical appearance, defect if any, the
elongation are recorded in the test reports.

22. AEPL – ENGINEERING CENTER & TESTING FACILITIES
UNIVERSAL TENSILE TESTING
MACHINE
SPEEDOMETER CABLES TESTING FIXTURE

24. AUT CONNE E
O
CT D
T T E F URE
O H UT
We may not strive to be
the largest, yet, surely will
strive to be the best