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Annie Flippo
PyLadies LA
January 2020
How to start a successful data science
initiative, project and team
About Me
Annie Flippo
Data Science Expert | Predictive Analytics | ML & AI | Skier ⛷
Annie Flippo works as the Director of Data Science &
Analytics at inMarket, a mobile advertising platform. Her
focus is to make data science accessible, intuitive and fun
to learn for everyone. She is a tinkerer, a mentor and a
robot builder in her free time.
“ The only Data Science letters I care about are the four
Ms –
Make Me More Money!”
Initiative Project Team
Initiative
Project
Team
Endeavor
Initiative
• Brainstorm big ideas
• Make new qualitative research
• Want to solve problems using data
• Improve products, services or processes
systematically with data
Opportunity Cost
The cost is what you
give up in order to
engage in some activity
over all other activities
The ability to produce a
better product or service
than anyone else
Comparative
Advantage
Initiative: Climb The Highest
Mountain
Mountaineering company: want to show off our touring packages
Project
• Realization of the initiative
• Define what you’re trying to solve and less on how
• Include stakeholders, executive sponsors, product
managers, financing, analysts, engineers, QA,
support & more
• Deliverables
• Timelines
• What does success/failure look like?
Project: Climb Mount Everest
What does success look like?
Success?
Is this what we have in mind?
Did we spell out the metric for success?
Are we done?
On
Everest
On
Everest
Summit
Success
Climb to the summit was implied
In retrospect, everyone can agree this
is the measure for success
Image reference: summitclimb.com
Failure
Failure 2
A much harder failure
Failure 1
Know when to turn around &
make a change
Image reference: vancouversun.com
Image reference: Royal Geographic Society/National Geographic
Team
Team behind the team
Team
Team is divided into different focuses:
Data
- Where & what is the data?
- Generated or purchased
- Data Engineers
- Cloud / DevOps / Security Teams
Analytics / Modeling / Prediction
- Data Analysts
- Data Scientists
Production
- Software / Machine Learning Engineers
- Operations Team
Existing member
Train & Grow
There will be existing members in the
group, how to engage them?
Transfers from other team
Re-train & Grow
There will be members on other
teams who will want to work on your
projects?
Hiring new member
Process to Hire Well
You will need to hire new staff. Hire
to fit your needs now but also future
needs.
Retention
Keep What You’ve Got
Now, you have a well functioning
team, how do you retain your talent?
Succession
Who Will Come After
Who will take your place when you
moved on?
Build
&
Grow
Team Management Life
Cycle
Prepare for Anything
Have a strong pipeline of colleagues.
Start an internship program.
Initiative
Project
Team
Endeavors
Thank You
linkedin.com/in/acflippo
@ACFlippo
@acflippo

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How to Start a Data Science Initiative and Grow Your Team

  • 1. Annie Flippo PyLadies LA January 2020 How to start a successful data science initiative, project and team
  • 2. About Me Annie Flippo Data Science Expert | Predictive Analytics | ML & AI | Skier ⛷ Annie Flippo works as the Director of Data Science & Analytics at inMarket, a mobile advertising platform. Her focus is to make data science accessible, intuitive and fun to learn for everyone. She is a tinkerer, a mentor and a robot builder in her free time.
  • 3. “ The only Data Science letters I care about are the four Ms – Make Me More Money!”
  • 6. Initiative • Brainstorm big ideas • Make new qualitative research • Want to solve problems using data • Improve products, services or processes systematically with data
  • 7. Opportunity Cost The cost is what you give up in order to engage in some activity over all other activities
  • 8. The ability to produce a better product or service than anyone else Comparative Advantage
  • 9. Initiative: Climb The Highest Mountain Mountaineering company: want to show off our touring packages
  • 10. Project • Realization of the initiative • Define what you’re trying to solve and less on how • Include stakeholders, executive sponsors, product managers, financing, analysts, engineers, QA, support & more • Deliverables • Timelines • What does success/failure look like?
  • 11. Project: Climb Mount Everest What does success look like?
  • 12. Success? Is this what we have in mind? Did we spell out the metric for success? Are we done? On Everest
  • 13. On Everest Summit Success Climb to the summit was implied In retrospect, everyone can agree this is the measure for success Image reference: summitclimb.com
  • 14. Failure Failure 2 A much harder failure Failure 1 Know when to turn around & make a change Image reference: vancouversun.com
  • 15. Image reference: Royal Geographic Society/National Geographic Team Team behind the team
  • 16. Team Team is divided into different focuses: Data - Where & what is the data? - Generated or purchased - Data Engineers - Cloud / DevOps / Security Teams Analytics / Modeling / Prediction - Data Analysts - Data Scientists Production - Software / Machine Learning Engineers - Operations Team
  • 17. Existing member Train & Grow There will be existing members in the group, how to engage them? Transfers from other team Re-train & Grow There will be members on other teams who will want to work on your projects? Hiring new member Process to Hire Well You will need to hire new staff. Hire to fit your needs now but also future needs. Retention Keep What You’ve Got Now, you have a well functioning team, how do you retain your talent? Succession Who Will Come After Who will take your place when you moved on? Build & Grow Team Management Life Cycle Prepare for Anything Have a strong pipeline of colleagues. Start an internship program.