My guest lecture to the marketing class of IIT Delhi on Introduction to social media. It covers basics like: a) What is social media b) How are businesses using it

1. An introduction to social media
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2. 01
Edito Citizeno Marketo
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3. 01.a
Edito
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4. 01.b
Citizeno
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5. 01.c
Marketo
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6. 02
2
We will answer
Questions:
What is social media?
How businesses are
leveraging it?
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7. 03
What is social
media?
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8. 03a
What is it not!
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9. 03a.1
Social Media is:
NOT Facebook +
Twitter
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10. 03a.2
Social Media is:
NOT online
marketing
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11. 03a.3
Social Media is:
NOT ‘just’ about
marketing
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12. 03b
Then what is it!
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13. 03b.1
Social Media is about:
Collaboration Edito Citizeno
Content Gatekeepers
Crowdsourcing
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14. Case
How Twitter &
Ushahidi do it!
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15. 03b.2
Social Media is about:
Offline behavior
powered by online tools
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16. Case
How Grubwith.us
does it!
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17. 03b.3
Social Media is about:
Building communities around
a social need or talking point
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18. Case
How Facebook
does it
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19. Case
How Twitter does
it
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20. Case
How LinkedIn
does it
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21. Case
How Pampers.com
does it
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22. 03c
What did 1. Social media is collaborative media 2. Built around social needs or objects
we learn?
 Co created by people •
 Every popular social channel has
 Shift of power from content gatekeepers identified a unique social need and built
to crowd a network / community around it
3. Generate customer data
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23. 04
How are businesses
leveraging social
media?
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24. Case
Pepsi Refresh
Everything
Campaign
FMCG
industry
Refresheverything.com

25. Case
Microsoft
Developer
Network
Tech
Software
Msdn.microsoft.com

26. Case
Nokia Tune
User Generated
Contest
Tech
Hardware
http://nokiatune.audiodraft.com/

27. Case
Dell IdeaStorm
Campaign
Tech
Hardware
http://www.ideastorm.com/

28. Case
Volkswagen
‘The Fun
Theory’
Campaign
Auto
Thefuntheory.com

29. Case
Augmented
Reality virtual
dressing rooms
Retail
http://www.nickburcher.com/2010/08/jc-penney-augmented-reality-virtual.html

30. Case
Experience
Apps
Hotels

31. Case
4D avatar based
theme parks
Theme
Parks

32. Case
Sharing and
Updating with
RFID bands
Theme
Parks

33. Case
Amex Link,
Like, Love
Application
Banks
http://itunes.apple.com/us/app/intercontinental-kitchen-cookbook/id453034407?ls=1&mt=8

34. 4
Image References
http://www.aismedia.com/images/section_social_media_marketing.png
http://www.swotti.com/movies/face-off_16337.htm
http://sumandu.wordpress.com/2012/02/18/sumandu-the-kpop-guru-is-on-twitter-facebook/
http://parttimeincome.com/wp-content/gallery/support/selling.jpg
http://dailymobile.se/wp-content/uploads/2012/02/Confused-man1.jpg
http://farm3.static.flickr.com/2619/3847167447_2004f7b7b8.jpg
http://hotels.uptake.com/blog/files/2009/05/times-square1.jpg
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35. 5
Additional Reads
 Groundswell
Social Media Marketing an hour a day
Mashable | Seth Godin | Hubspot Blog
Social Technology Quarterly
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36. ThankYou
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