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Beyond The Resume
- 1. BEYOND THE RESUME: GETTING NOTICED THROUGH INNOVATIVE SOCIAL MEDIA Andrew C. Marris, MBA March 30, 2012
- 2. My Story… Andrew C. (Andy) Marris, MBA Adjunct Business and Marketing Instructor for the College of Business and Management here at Cardinal Stritch University for the past 3½ years Leadership Training Specialist & Interim Director of Marketing and Communications at MRA–the management association for the past 2+ months But before that, I was the Manager of Business and Market Development at a local information technology (IT) company for 7 years…
- 3. Then came Monday, July 25, 2011…
- 4. Job Bank Black Hole
- 5. Dance of the Resumes
- 6. And then… An Epiphany! A trusted friend of mine joked… “If you give your resume to ten different recruiters, you will end up getting eleven different opinions.” This is when I decided to take control of my job search through… innovative social media techniques!
- 7. Agenda Online resources I found invaluable… LinkedIn Facebook Twitter YouTube About.Me Moo.com Box.net Indeed.com QR (Quick Response) Codes Other offline resources you need to use to your advantage
- 8. Start with Two Cutting-Edge Books
- 9. Unlock the Hidden Job Market A veritable project management plan for your job search Goes way beyond old fashioned networking Author Martha Finney actually responds!
- 10. Guerrilla Marketing for Job Hunters 3.0 A cornucopia of ideas virtually no one else is using Full of actual stories from successful job hunters and their brilliant ideas for getting noticed An easy read, albeit not a paragon of organization
- 11. LinkedIn An absolute must have for the job seeker LinkedIn.com/in/AndrewCMarris Have a dynamic photo of yourself Start with a compelling summary, including contact info Use all 50 skills for Search Engine Optimization (SEO) Get at least 3 recommendations – Recommend others and you will receive, as well… and list contact info, again Then list experience and education histories (not before) Join 50 groups (it may even let you join 51) List contact info a 3rd time! Find out who your contacts know, and who your contacts’ contacts know Use Advanced Search to find hiring managers at “dream companies”
- 12. LinkedIn Wayne Breitbarth Local author of Amazon.com’s #1 LinkedIn book
- 13. Facebook Present the BEST you Have a dynamic picture Hide or delete those moments on your timeline you wouldn’t want a hiring manager to see I know. It takes the fun out of Facebook, but… You need a job, right? Reference checkers are checking you out! Don’t be fooled. It’s very easy to get around “Facebook Security Settings.” “Like” things that relate to your “dream job” Find out who your friends know, and who your friends’ friends know
- 14. Twitter Follow the Leaders Industry Leaders Recruiters, HR & Hiring Managers Tweet your unique ideas and experiences Be seen as an industry leader, yourself!
- 15. YouTube If you have video on-the-job… Upload it!
- 16. About.Me The Game Changer A centralized repository for ALL of your social presence A tractor-beam for recruiters and hiring managers to notice YOU and YOUR unique talents A creative outlet to your personal brand About.me/AndrewCMarris
- 17. Moo.com Business cards included with an About.me account… 50 cards for FREE! (you just pay shipping of $5.50) Fantastic quality About.me picture included Quick Response (QR) Code included VistaPrint is another, more traditional option 250 cards for $10 including shipping
- 18. Box.net A “box” to put your portfolio in. Resume References Examples of past work Anything else you’d like to show a recruiter or hiring manager digitally Can be easily integrated to LinkedIn
- 19. Indeed.com Metasearch for job sites Searches Monster, CareerBuilder, MilwaukeeJobs, etc. for you Keeps you from wasting countless hours scanning the job boards instead of proactively working the hidden job market Still lets you “dip your toe” in the job search world
- 20. Microsoft Tag and other QR Code Apps Quick Response (QR) Codes “Like hyperlinks for paper…” Allows recruiters, hiring managers and HR professionals to quickly access information about you to their smartphones Can be placed on your: Cover Letters Resumes References Business Cards Any other paper document you send out
- 21. QR Your Resume
- 22. Fantastic Offline Resources CSU Career Services Department Mary Beth Wisniewski and the rest of the CSD team were awesome! Career path info Self-assessments to find your “dream job” match Resume help (that really works!) 40+ (I was 35 when I attended.) Sue Gresham and Rich Longabaugh are amazing coaches that tell it straight! Crossroads Career Network Itapped into the vast knowledge of Craig Mosurinjohn. What a phenomenal resource!
- 23. The Results… I figured out my passion with Mary Beth, and pursued it, head on… I worked the hidden job market with the social media techniques I’ve just shown you… I soon landed an exciting career that: Engages my passion for teaching & training Was never posted Incorporates several areas of my expertise Has a job description that was created by me Was a sizable increase in salary! (i.e. “Dream Job”)
- 24. Recap Read UHJM & GMJH3.0 LinkedIn – If you’re not yet, you need to be, NOW! Facebook – Present the best you, and use friends’ help Twitter – Learn from the experts (140 char. at a time) YouTube – If available, use on-the-job video About.Me – Pure gold for the job seeker! Moo.com – Free, high-quality business cards Box.net – Your virtual portfolio Indeed.com – If you have to use a job site, this is it! QR Codes – “Hyperlinks for paper” Use CSU Career Services Dept & Other Resources
- 25. Q&A
- 26. References Breitbarth, W. (2011). The power formula for LinkedIn success: Kick-start your business, brand, and job search. Austin, TX, Greenleaf Book Group Press. Levinson, J. C. & Perry, D. E. (2011). Guerrilla marketing for job hunters 3.0: How to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today. Hoboken, NJ, Wiley. Mathison, D. & Finney, M. I. (2010). Unlock the hidden job market: 6 steps to a successful job search when times are tough. Upper Saddle River, NJ, Pearson Education.
- 27. BEYOND THE RESUME: GETTING NOTICED THROUGH INNOVATIVE SOCIAL MEDIA Andrew C. Marris, MBA March 30, 2012