2. My Story…
Andrew C. (Andy) Marris, MBA
Adjunct Business and Marketing Instructor for the
College of Business and Management here at
Cardinal Stritch University for the past 3½ years
Leadership Training Specialist & Interim Director
of Marketing and Communications at MRA–the
m a na g e m e nt a s s o c ia tio n for the past 9+ months
But before that, I was the Manager of Business
and Market Development at a local information
technology (IT) company for 7 years…
6. And then… A Ep ip ha ny !
n
A trusted friend of mine joked…
“I y o u g ive y o ur re s um e to te n
f
d iffe re nt
re c ruite rs , y o u will e nd up g e tting
e le ve n d iffe re nt o p inio ns . ”
This is when I decided to take
control of my job search
7. Agenda
Online resources I found invaluable…
LinkedIn
Facebook
Twitter
YouTube
About.Me
Moo.com
Box.net
Indeed.com
QR (Quick Response) Codes
Other offline resources you need to use to your
advantage
9. Unlo c k the Hid d e n Jo b M rke t
a
A veritable project management plan for your
job search
Goes way beyond old fashioned networking
Author Martha Finney actually responds!
10. G ue rrilla M rke ting fo r Jo b Hunte rs 3 . 0
a
A cornucopia of ideas virtually no one else is
using
Full of actual stories from successful job
hunters and their brilliant ideas for getting
noticed
An easy read
11. LinkedIn
An absolute must have for the job seeker
LinkedIn.com/in/AndrewCMarris
Have a dynamic photo of yourself
Start with a compelling summary, including
contact info
Use all 50 skills for Search Engine Optimization
(SEO)
NEW Get endorsed for the skills you list
!
Don’t wait until others add skills for you… Add 50 now!
Get at least 3 recommendations – Recommend
others and you will receive, as well…
…and list contact info, again!
12. LinkedIn
An absolute must have for the job seeker
LinkedIn.com/in/AndrewCMarris
Then list experience and education histories
(not before)
Join 50 groups
List contact info a 3rd time!
Find out who your contacts know, and who your
contacts’ contacts know
Use Advanced Search to find hiring managers at
“dream companies”
13. LinkedIn
Wayne Breitbarth
Local author of Amazon.com’s #1 LinkedIn book
14. Facebook
Present the BEST you
Have a dynamic picture
Hide or delete those moments on your timeline
you wouldn’t want a hiring manager to see
I know. It takes the fun out of Facebook, but…
You need a job, right? Reference checkers are checking
you out!
Don’t
be fooled. It’s very easy to get around
“Facebook Security Settings.”
“Like” things that relate to your “dream job”
Find out who your friends know, and who your
friends’ friends know
15. Twitter
Follow the Leaders
Industry Leaders
Recruiters, HR & Hiring Managers
Tweet your unique ideas and experiences
Be seen as an industry thought leader, yourself!
Who wouldn’t want to hire you!?!
16. YouTube
If you have video on-the-job…
Upload it!
17. About.Me
The Game Changer
A centralized repository for AL of your social
L
presence
A tractor-beam for recruiters and hiring managers
to notice YOU and YOUR unique talents
A creative outlet to your personal brand
About.me/AndrewCMarris
18. Moo.com
Business cards included with an About.me
account…
50 cards for FREE! (you just pay shipping of
$5.50)
Fantastic quality
About.Me picture included
Quick Response (QR) Code included
VistaPrint is another, more traditional option
250 cards for $10 including shipping
19. Box.net
A “box” to put your portfolio in.
Resume
References
Examples of past work
Anything else you’d like to show a recruiter or
hiring manager digitally
Can be easily integrated to LinkedIn
20. Indeed.com
Metasearch for job sites
Searches Monster, CareerBuilder,
MilwaukeeJobs, etc. for you
Keeps you from wasting countless hours
scanning the job boards instead of proactively
working the hidden job market
Still lets you “dip your toe” in the job search world
21. Microsoft Tag and other QR Code Apps
Quick Response (QR) Codes
“They’re like hyperlinks for paper…”
Allows recruiters, hiring managers and HR
professionals to quickly access information about
you to their smartphones
Can be placed on your:
Cover Letters
Resumes
References
Business Cards
Any other paper document you send out
23. Fantastic O ffline Resources
CSU Career Services Department
Mary Beth Wisniewski and the rest of the CSD
team were awesome!
Career path info
Self-assessments to find your “dream job” match
Resume help (tha t re a lly wo rks !)
40+ (I was 35 when I attended.)
Sue Gresham and Rich Longabaugh are amazing
coaches that tell it straight!
Crossroads Career Network
I tapped into the vast knowledge of Craig
Mosurinjohn. What a phenomenal resource!
24. The Results…
I figured out my passion with Mary Beth, and
pursued it, head on…
I worked the hidden job market with the social
media techniques I’ve just shown you…
I soon landed an exciting career that:
Engages my passion for training adult learners
Was never posted
Incorporates several areas of my expertise
Has a job description that was created by m e
Was a sizable increase in salary! (i.e. “Dream
Job”)
25. Recap
Read UHJM& G M . 0
JH3
LinkedIn – If you’re not yet, you need to be, NOW!
Facebook – Present the best you, and use friends’
help
Twitter – Learn from the experts (140 char. at a time)
YouTube – If available, use on-the-job video
About.Me – Pure gold for the job seeker!
Moo.com – Free, high-quality business cards
Box.net – Your virtual portfolio
Indeed.com – If you have to use a job site, this is it!
QR Codes – “Hyperlinks for paper”
Use available resources like CSU Career Services
27. References
Breitbarth, W. (2011). The p o we r fo rm ula fo r
Linke d I s uc c e s s : Kic k-s ta rt y o ur bus ine s s , bra nd ,
n
a nd jo b s e a rc h. Austin, TX, Greenleaf Book Group
Press.
Levinson, J. C. & Perry, D. E. (2011). G ue rrilla
m a rke ting fo r jo b hunte rs 3 . 0 : Ho w to s ta nd o ut
fro m the c ro wd a nd ta p into the hid d e n jo b m a rke t
us ing s o c ia l m e d ia a nd 9 9 9 o the r ta c tic s to d a y .
Hoboken, NJ, Wiley.
Mathison, D. & Finney, M. I. (2010). Unlo c k the
hid d e n jo b m a rke t: 6 s te p s to a s uc c e s s ful jo b
s e a rc h whe n tim e s a re to ug h. Upper Saddle