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Blogging 101
1. Blogging 101
André Natta, CMSM
Urban Conversations
Chicago, IL
March 2009
2.
3. Overview
What is a blog?
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How do you engage readers?
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How will people find it?
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Am I the right person to be blogging?
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Tips & resources
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Blogging 101
15. How will people find it?
• Email signatures
• Social media networks
– Facebook
– MySpace
– LinkedIn
• Twitter
• Bookmarklets
– Share This
– Add This
• Link to other blogs/websites
• Traditional marketing methods
Blogging 101
16. Tips
Link to other sites – OFTEN!
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Be ready for (and open to) criticism
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Be yourself
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Engage your community (volunteers)
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Showcase your businesses/volunteers
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Invite people to write guest posts
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Blogging 101
17. Should I be blogging?
Know your audience (Will they read?)
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Do you have time? A volunteer?
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Do you have something to say?
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Remember what Demetrio said; you want to:
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– Persuade
– Inform
– Educate
– Entertain
Blogging 101
18. Other Examples
Downtown Hollister, CA
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Main Street Waverly (Baltimore)
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Michigan Main Street Center
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Main Street Morgantown (WV)
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Blogging 101