1. Contact Us
JSI Research & Training Institute, Inc. is a
public health research and consulting firm
dedicated to improving the health of
individuals and communities throughout the
world. JSI has presented numerous new media
and social marketing trainings and
presentations. Topics have included:
Hands-on social media exercises
using fictional disaster scenarios
Principles of Social Marketing
Principles of Web 2.0
Communications
Social Media Overview
Social Media Planning
Arielle Slam Alyson Cobb
603.573.3341 603.573.3319
aslam@jsi.com acobb@jsi.com
Social Media
Quick Reference Guide
References
Currie, Donya. Expert Round Table on Social Media and Risk
Communications During Times of Crisis: Strategic Challenge
and Opportunities (2009).
Mayfield, Antony. What is Social Media? (2008). iCrossing.
Photo Credit: http://www.smenigin.com/wp‐content/
uploads/2010/02/social‐media.jpg
2. Wikis
Websites that act like a database and allow the
What is Social Media? public to contribute or modify content. The best
known wiki is Wikipedia.org.
Social media are web‐based tools that
allow for peer‐to‐peer communication Text Messaging
and information sharing. Text messages limited to 160 characters that are
exchanged between mobile devices. See
www.ushahidi.com/ for one application of text
messaging in disaster response.
Social Networking Sites
Online communities where you can find people,
connect, and share information. The two most Virtual Worlds
popular social networking sites are Facebook and A created world or environment for use from
LinkedIn. a computer where users interact with each other
using animated representations of themselves,
called avatars. A popular virtual world is SecondLife.
Blogs
A website that is updated frequently with the
most recent entries listed first. Blogs are often Media Sharing Sites
written in a conversational tone and allow readers Websites for viewing, sharing, and commenting
to post responses to the entries. See http:// on pictures or videos that are uploaded by users
blog.dhs.gov/ for an example. of the site. YouTube is an example of a video
sharing site.
Microblogs
Form of blogging that limits users to brief text Social Bookmarking
updates (usually 140 characters) . The most popular Websites where users share links and content that
microblog in the US is Twitter. are listed in order of how users rate the content.
Popular social bookmarking sites include Digg and
Reddit.
Widgets
A small application or tool used to provide
information to a user or perform a function. It is Internet Forums
made up of lines of code that can be inserted into a Online discussion sites, often around specific topics
website. See cdc.gov/widgets for examples. and interests, in which users can discuss issues.
Dailystrength.org is a popular internet forum that
serves as a online support group.
Apps
Downloadable applications for Smartphones. Apps
can be designed for gaming, sharing information, or RSS Feeds
performing a task. Apple has over 500K apps. A subscription that provides users alerts to updates
www.apple.com/iphone/apps‐for‐iphone/ or new information, such as news headlines. Visit
http://www.nationalterroralert.com/feed/rss/
Buttons and Badges
Small nicely designed images used to invite people to Geotagging
do something or get information online. Adding a geographic identifier, such as a latitude and
Created using lines of code that can be shared and longitude to another piece of data or content, such
posted on any online presence. See http://1.usa.gov/ as pictures, alerts, and news. http://
kVSXkC for examples. maps.google.com/ provides easy to use map apps.
