A showcase of creative works by Acorn, a Singapore-based creative communications agency, which has helped many established organizations grow their brands and businesses through effective brand and marketing strategies, above and below the line communications as well as digital marketing solutions.

1. Creative
C i
Communications…
Communications
in a nutshell

2. Creating your
Creative Services Digital Communications
Brand Experience
Understand your Brand Campaign Concept &
Website Creation
Essence Development
Create the right representation Graphic Design Digital Campaigns
Digital Media Marketing
Develop your Brand Identity Environmental Design
(SEO, Social Networks etc)
Develop your Brand
D l B d
Maintenance & Care
Experience

3. J
Just Some of Our Experience
p

4. THE SUM OF
Identity
OUR EXPERIENCE

5. Caritas Si
C it Singapore Community Council
C it C il
Corporate Identity

6. Caritas Si
C it Singapore Community Council
C it C il
Corporate Identity

7. McGagh Communications Pte Ltd
g
The Brand
Logo Creation
Name card & Letterhead template

8. Styleline Pte Ltd
y
The Brand
Application
Name card (new)
Paper material – textured surface
Print Ad – magazine

9. Styleline Pte Ltd
y
The Brand
Application
Corporate Brochure:
C B h
Cover Finishing – Matt lamination with Spot UV on
image area Sample of inside spreads

10. THE SUM OF
Retail Branding
OUR EXPERIENCE

11. Perlini’s Silver
Brand Identity
Brand Identity Guide
About the project:
Perlini’s Silver specialises in
contemporary and stylish Italian
contemporary and stylish Italian
silver Jewelry.
The brand has been in Singapore
for 20 years and acorn had been
commissioned to develop a brief
brand guideline that will
g
strengthen the Perlini’s Silver
Brand. While flexible when used in
tandem with their A&P initiatives,
the guideline sets to help reinforce
the brand visually.

12. Perlini’s Silver
Brand Campaign
Re‐launching the Brand in 2009
The Brief:
Acorn was asked to re‐launch the
Perlini s Silver Brand that needs to
Perlini’s Silver Brand that needs to
be re‐invigorated. The campaign
spanned Singapore, Malaysia,
Indonesia and Vietnam.
Acorn is to develop the key
messages that highlights 20th year
celebration and to get customers
g
to fall in love with the brand all
over again.
The Solution:
Acorn proposed a branding tagline
that is used throughout the
campaign and highlighted in major
PR events. Highlighting both the
long relationship that Perlini’s
Silver has enjoyed over 20 years
with its target audience and
bringing out the essence of the
message that it is all about “You”
these 20 years and will continue to
remain so.

13. Perlini’s Silver
Brand Campaign
Re‐launching the Brand in 2009
Scope of work:
• Concept for 2009 brand campaign
• Formulation of campaign strategy
Formulation of campaign strategy
• Concept of branding and tactical
strap lines
• Art direction for photography
(Branding, Tactical and Products)
• Development of ATL and BTL
collaterals
y
• Consultancy on creative
applications across various
markets
Brand visuals:
B d i l
Targeted at the adult market

14. Perlini’s Silver
Brand Campaign
Re‐launching the Brand in 2009
Brand visuals:
B d i l
Targeted at the adult market

15. Perlini’s Silver
Brand Campaign
Re‐launching the Brand in 2009
Brand visuals:
B d i l
Targeted at the youth market

16. Perlini’s Silver
Online application
Re‐launching the Brand in 2009
Website application:
W bi li i
Concept extended to web applications

17. Perlini’s Silver
Online application
Re‐launching the Brand in 2009
Website application:
Concept extended to web applications

18. Perlini’s Silver
Store Images
Re‐launching the Brand in 2009
Tampines Mall outlet

19. Perlini’s Silver
Store Images
Re‐launching the Brand in 2009
Raffles City outlet

20. THE SUM OF
Above the Line
OUR EXPERIENCE

21. LG Electronics
El t i
Ads
Tactical Ads for Home
appliances

22. LG Electronics
El t i
Ads
Tactical Ads for Air‐
conditioners

23. LG Electronics
El t i
Ads
Tactical Ads for Home
appliances

24. WDA
Ads
Landscape Advertorial

25. WDA
Creative Buy
English @ Workplace

26. CAAS
Poster
Photography Competition

27. City Developments Li it d
Cit D l t Limited
Event Collaterals
CDL E‐Generation Challenge
A2 Posters & Edm

28. Millenia Walk
Mill i W lk
OOH Marketing
SMRT train hangers
g

29. Millenia Walk
Mill i W lk
OOH Marketing
SMRT train Circle Line – Platform Screen Door display

30. Millenia Walk
Mill i W lk
OOH Marketing
SMRT train Circle Line – pillar wrap display

31. THE SUM OF
Below the Line
OUR EXPERIENCE

32. Direct Mailer
Teaser

33. LG Electronics
El t i
POP Displays
Home appliances

34. CISCO D f
Defence S
Summit
it
Event Collaterals
Event creatives
Backdrop , posters and nametags

35. City Developments Li it d
Cit D l t Limited
Event Collaterals
CDL 4th Sculpture Award 2009
Invitation card front and back cover Invitation card inside spread
Customised DL envelope

36. Formosa
Carpet Catalogue
New product launch
About the project:
Designed for a subsidiary under
Designed for a subsidiary under
the Formosa Chemicals & Fiber
Corporation (FCFC) group.
This carpet catalogue contains a
new selection of tiles and roll
carpets.
Front and back cover
Sample of inside spread

37. Millenia Walk
Mill i W lk
Posters
Mall Poster
In mall light box posters

38. Contact Si
C t t Singapore
Ads
Advertisements and BTL collaterals

39. Contact Si
C t t Singapore
Seasons Greetings
Ecard & Greeting Card

40. NUS Paper Bag
P B
NUS Paper Bag

41. THE SUM OF
Publications
OUR EXPERIENCE

42. City Developments Li it d
Cit D l t Limited
Newsletter
CityNews Quarterly Newsletter
FSC printing
About the project:
City News is a quarterly newsletter
that is distributed to major
stakeholders of City Developments
Limited. Acorn was approached to
design and subsequently revamp
the newsletter.
Cover: Samples of Inside spread
January 10 Issue

43. City Developments Li it d
Cit D l t Limited
Brochure
Corporate Social Responsibility
Report 2009
About the project:
Targeted at the international
investment community, this year s
investment community, this year’s
report positions CDL as an eco‐
conscious corporation who is
constantly morphing its practices
to meet new challenges and set
new achievements in the
environmental and social arena.
Cover and samples of inside spreads

44. City Developments Li it d
Cit D l t Limited
Brochure
Corporate Social Responsibility
Report 2010
Cover and samples of inside spreads

45. LG Electronics
El t i
Brochure
Product Brochure
Front cover Samples of inside spreads
p p

46. LG Electronics
El t i
Brochure
Product Brochure
Samples of inside spreads
Front cover

47. The Tier Pegu R d
Th Ti @ P Road
Brochure
Marketing brochure & showroom
Front cover & samples of inside spreads

48. Energy M k t Authority
E Market A th it
Brochure
Statement of Opportunities Report
2009
About the project:
Every year, the Energy Market
Authority sets out to review and
report the growth of the market .
The Statement of Opportunities
Report gives the various
stakeholders a concise and
accurate look in the energy market
and helps promote commercial
alliances and opportunities within
lli d t iti ithi
the energy industry.
Front cover & samples of inside spreads

49. Energy M k t Authority
E Market A th it
Brochure
Statement of Opportunities Report
2010
About the project:
Every year, the Energy Market
Authority sets out to review and
report the growth of the market .
The Statement of Opportunities
Report gives the various
stakeholders a concise and
accurate look in the energy market
and helps promote commercial
alliances and opportunities within
lli d t iti ithi
the energy industry.
Front cover & samples of inside spreads

50. Economic D
E i Development Board
l tB d
Brochure
Visual Arts Brochure
Front cover and inside spreads

51. Economic D
E i Development Board
l tB d
Brochure
Performing Arts Brochure
Front cover and inside spreads

52. Contact Si
C t t Singapore
Brochure
Investor Flyer
Front cover and inside spreads

53. Contact Si
C t t Singapore
Brochure
Bi‐monthly Newsletter
Front cover and inside spreads

54. Fiore
Fi
Lookbook
Front cover and inside spreads

55. WDA
Brochure
Visual Merchandising Brochure
Front cover and inside spreads

56. National University of Singapore
N ti lU i it f Si
Recruiter’s Guide
Front cover and inside spreads

57. Public Utiliti B d
P bli Utilities Board
Brochure
Front cover and inside spreads

58. Spastic Children’s A
S ti Child ’ Association of Singapore
i ti f Si
Programme Handbook
g
Front cover and inside spreads

59. UniSIM
U iSIM
Convocation Collaterals

60. THE SUM OF
Digital
OUR EXPERIENCE

61. Robinsons Group (Singapore)
R bi G (Si )
Website
Revamping Robinsons Online
The Brief:
Robinsons online presence was
only just that simply a
only just that – simply a
“presence”. Acorn was robed in to
re‐invent the online brand. It
means not only to develop a new
look and feel for Robinsons online,
but an entire marketing proposal
on how to reach out to the online
g
target audience and to enhance
the Robinsons Online Experience.
The Solution:
Acorn proposed a neat and clean
look and feel, consistent with their
identity that can be updated with
various looks of the season. The
engine included a customised sign‐
up module that captures
preferences and trace shopping
habits , therefore streamlining into
a targeted approach in re‐engage
online audiences.
Homepage:
A HTML / Flash hybrid site with a newsletter sign‐up module

62. River Island (Singapore)
Ri I l d (Si )
Website
Creating a River Island Online
Fashion
The Brief:
River Island is a high street fashion
brand that just made its way into
brand that just made its way into
Singapore in 2007. The brand has
stayed low key despite its
popularity in England Fashion
Scene. River Island needed to use a
cost‐efficient platform to reach out
to their target audience that is
both trend and tech‐savvy. y
The Solution:
River Island asked acorn to design
and concept a site that can keep up
with the ever‐changing trends in
the fashion industry as well as
keeping the site “less‐
overwhelming”, simple, to the
point, yet fashionable and
engaging.
So the site was kept simple yet
flexible enough to keep it trendy
and up‐to‐date. Acorn also
designed the site with a in‐built
blog engine to allow guests
fashionistas/stylists to blog about
that season’s trends. This helps to
keep the site interesting and
engaging.

63. Déjà vu Vi t
Vintage
Website

64. UniSIM
U iSIM
Microsite

65. THE SUM OF
Environmental
OUR EXPERIENCE

66. UniSIM
U iSIM
2011 Convocation
Outdoor Billboard

67. UniSIM
U iSIM
2011 Convocation
Main Entrance Arch

68. UniSIM
U iSIM
2011 Convocation
Atrium Hanging Banners

69. UniSIM
U iSIM
2011 Convocation
Grand Hall Stage Backdrop

70. UniSIM
U iSIM
2011 Convocation
Outdoor Lamp Post Banners

71. NUS
Ranking
Outdoor Banner

72. NUS
Ranking
Indoor Staircase Glass Panels

73. NUS
Ranking
Outdoor Staircase Glass Panels

74. Millenia Walk
Mill i W lk
Shopping Mall
Revamp – hoarding display
Before Installation

75. Transition Lens
T iti L
In‐Store Displays
Shelf display with pop‐up boxes
Lightbox display

76. Nanyang O ti l
N Optical
Eco‐store displays
Store signage and wall displays

77. Contact Us
e. ask@acorncreative.com.sg
t. (65) 6297 8266
f. (65) 6297 8255
19 Kim Keat Road
Fu Tsu Building #09-02
Singapore 328804