Video marketing is a great way for anyone to improve their business. But, it can be tougher than you...

1. Great Video Advertising One Suggestion At A Time
Video marketing is a great way for anyone to improve their business. But, it can be tougher than you
think to develop a visually appealing video. From quality production to the right message, there is
much to learn about video marketing. Keep reading to gain useful information that can help make
any video marketing plan a success.
Use other people such as guest speakers on your
site and in your videos. As interesting as you might
be, your viewers will really appreciate seeing a
fresh new face. Make sure that whoever you have
in your videos reflects the kind of message you
want to send to your viewers.
To help make your videos go viral, offer great
content. It's not about expensive equipment. If your video offers people information that is valuable,
they will watch it even if it is not of the highest quality. However, with that being said, purchase the
best video camera that you can afford for a good quality video.
Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson or
mascot to help market your videos. Try to find somebody that is natural when speaking and
generally makes people around them feel comfortable. People want to watch somebody they feel that
they can trust.
Why not take a video while at a trade show? Many experts visit trade shows and would love to
expand their own customer base, and getting their name on your website is a great way to do that.
Make sure to write down their information so you can spell their name right and link back to their
site when you post the video - they'll appreciate that.
Videos need to be personal to catch the viewer's attention. Be fun, friendly, calm and confident and
your watchers won't change the channel, so to speak. The more open and honest you are, the better
received you will be. Stick to topics you're truly passionate about as that will come out in your
demeanor.

2. Product manufacturers or resellers should create videos showing how the product can be used in
alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for
a million other projects, even how to create a wallet! This leads to amazing viral video success on
their part.
Use your videos to draw attention to your site and other marketing campaigns. If someone happens
to stumble across your YouTube channel, it would be in your best interest to direct them to your
Facebook and Twitter pages. Cross-promote all of your sites to achieve maximum web traffic.
Linking all of your business related sites together can really make things much easier for your
viewers.
Don't only rely on videos in your marketing campaign. They are great marketing tools, however, they
should not replace your other marketing tactics. Videos should not replace sales tips content
creation like article writing or blogging. Videos should simply be used to enhance the content in
your marketing campaign and to build up your link portfolio.
Video marketing can seem like a difficult nut to crack. It is much easier to do if you inject some
humor into your videos. This will always entertain your viewers and keep them coming back for
more. Be careful with this strategy and show your videos to others before publishing. You could end
up not being funny and making your business look bad.
If you want people to purchase something, it is important to have a visible and working link. The link
ought to be embedded in the video itself. This will ensure that the link remains within the video
should the video be shared or embedded somewhere else.
Use customer testimonials in your video marketing campaign. Upload real messages from actual
patrons of your business for the most effective videos possible. Other potential customers will see
how appreciated you are by existing customers and when they realize how you go out of your way in
business, they will make a point of looking you up!
While being present on YouTube is necessary, think about looking farther than that. They, Vimeo
and others do have advertising that might distract from and even compete with your videos. Online
video platforms can be a good investment that gives you better branding choices and total creative
control. Brightcove and Bisontherun are both possibilities.

3. Don't think in terms of a single video. Think of an entire series of videos, which can become a
marketing campaign. If you create a show which appears every week on a specific topic, for
example, people will come back to see what's new, and you'll grow a loyal viewer base.
If you do not want to appear in your video, try doing a voice over. Perhaps you have been
considering utilizing video but have procrastinated because you do not want to appear onscreen.
Voice overs are a great way to introduce consumers to your product without having to be in the
spotlight yourself. Just record what you have to say and then put it together with your video footage.
Unwrap a product in a demonstration video, as part of your video marketing campaign. Explain the
item as you unbox it and feature-benefit it to the viewers. They will enjoy the suspense of the
unraveling and the process of learning more about your products. Enjoy what you are doing and
make sure it's well rehearsed.
Be patient and don't give up if you don't immediately get the results from video marketing that you
wanted. Try to improve videos through viewer feedback. Once you learn different editing techniques,
your videos will become better.
Try not to cut too many corners when it comes to video production. Yes, an amateurish feel to your
videos can be engaging, but if the videos look too poor, it will reflect badly on your company. Invest
a little money on some good audio and video equipment to make your video marketing appear
professional.
Many people have found success in video marketing by employing a call to action at the end of their
videos. This could be anything from clicking a link to sharing your video. When you are nearing the
end of your recording, ask your viewers to share your video or follow a link below it for more
information.
Marketing can be highly competitive and unforgiving; despite all the effort and money you put into
it, you might end up getting little in return. Video marketing, however, can really turn it around.
Make a really good ad and it can be seen by many people and even used
http://www.inc.com/online-marketing over and over. Why not get started right away?