The document discusses important information for recruiters to know about using ACT test score data effectively. It explains that score senders are a high-yielding source for recruitment and students are more likely to enroll if they send official scores. Recruiters should understand the cognitive and non-cognitive data provided, including benchmark scores showing college readiness. Integrating this data into personalized communications based on students' skills, interests and needs improves recruitment outcomes. Promoting early ACT testing and name release increases college access and enrollment yields.