Short talk used for 10 minute presentations including 4Networking and Business Club Norfolk

1. Get Social Media Savvy
Kate Elliott

2. What is Social Media?
Web 2.0
A category of websites that is based on user participation and user-generated content
Share, discuss, recommend, word of mouth, communicate, exchange
www.facebook.com
www.blogger.com
www.youtube.com
www.twitter.com
www.linkedin.com

3. Why should I care about using social media for
my business?
• Twitter had 18 million global users at end of 2009 - Mashable.com
• “Facebook now has over 500 million active users worldwide; more than half of which
visit the site at least once a day” - Facebook.com
• “The age of the average web 2.0 (ergo social media) user is 33” - PC World
•It’s FREE!!!

4. Top Tips for Using Social Media for Business
• Watch & listen before you “speak”
• Integrate with current website - * LINKS *
• www.bit.ly and www.tinyurl.com
• Competitions and offers
• Encourage and engage conversation – be helpful
• Market research
• Select your tone of voice – consistent with brand
• Don’t be too “salesy” – communicate not broadcast
•Time-saving – Hootsuite, Tweetdeck etc.
• Mobile – GPS – 4sq

5. www.twitter.com

6. Useful Links
•www.mashable.com - Social media news
•www.bbc.co.uk/click - The BBC’s technology website
•www.nma.co.uk – New Media Age
Local Social Media Stars
www.lambdafilms.com
www.thebestof.co.uk/norwich
www.broadhousehotel.co.uk

7. Kate Elliott
Marketing Director
Active Marketing & Design Ltd
5 Progress House
Plantation Park
Blofield
Norwich
NR13 4PL
Tel: 01603 716700
kate@activemd.co.uk
www.activemd.co.uk
Twitter ID: activemdkate
Facebook/Linked In: Kate Elliott
Blogger: activemarketingadvice
Contacts