This is a brief summary of an MBA class that we hold about "Innovation Principles". This class was highly interactive and we worked mostly our intuition, questening a lot and provoking our mental models.

1. I N N O V
INNOV
A T I O N
P R I N C I P L E S
part 1
insights

2. Anderson Penha André Coutinho Daniel Egger Marcelo Fernandes
@anderson_penha
@anderson penha @andrehcoutinho
@andreh o tinho @daniel_egger
@daniel egger @fernandes2050

3. What is a principle?
(Lat.
(Lat principium = start, origin)
start origin)
norms or conducts that guide
the individual;
universal maxims
initiated by desire
i iti t d b d i
should be followed by everyone
start of something
start of something
creation of a causality
further possible axiom
empiric monitoring
reproducibility

4. • (lat innovatus pp of innovare “renew alter“)
innovatus, pp. renew, alter )
• 16 century
• renew something that exist or not
• introduction of something
• initially not linked with financial terms
• change the social value (to the better)
• changes the cognitive process
• origin in art and cultural movements
• positive impact (subjective)

6. Innovation principles
=
start something to create or renew something
something * (start + create)

7. something
g * (start + create)

10. innovation
molecules

11. Act
Inspirations Exploration Production &
experimentatio Exploit
Inspiração n
Inspiração
Conceituation
C it ti
LIVRE Integration
Think Creation Extrapolation
Create
Inspiração
Prototipation

12. insights
g ideas things
g

13. Insights Idéias Coisas

14. Insight...
I i ht

15. ...happens when people
pp p p
recognize relationships or
create new association
t i ti
between objects and actions
who could help in solving
new problems.
bl
(source: Britânica)

16. relationships
elements
l t
whatever

17. look
intuitively
(source: webster)

18. insight
=
open to experimentation
and capture whatever new
and old elements,
connecting them intuitively.

19. I
reality
world of ideas and things
(subjective or
“individual”)
(Realität)
perception
cognition
group social
understand, concepts, memo
ries, appearance, introspectio conscious
n we
reality
( j
(objective or
insights
“social”)
(Wirklichkeit)
imagination, fantasy, you subconscious
dream, intuition, attention
affects, emotions
(source: Lutz Hartmann)

21. I
(Anderson Penha)

22. socrates

23. consent

24. “Each individual plays his role in life has
been determined by the
by the
propellant engines of the machine that
was not built by the individual ", La
Mettrie (Man Machine, 1748)

25. Industrial Engineer:
Industrial Engineer:
– Batch processing
– Continuous flow

26. Standardization
• C
Coca Cola
C l
• Lamps
• V lid i
Validation
• Educational Systems
• Financial Model,
l d l
Fashion
Vail, Tayler e Lenin

27. • Specialization
– Do the same task every
day (Taylor‐fashion)
day (Taylor fashion)
– Adam Smith's division
of labor
– Dehumanization

28. Henry Ford (Model T) ‐
1908
7882 operations to ass
i
emble the car
949 people
physical strong people
3338 normal people
p p
Rest: women and children
670: men without legs
2637: with only one leg
y g
2: armless man
10: blind
(source: third wave)

29. Sy
ynchro onizatio
on
f (time = tim and cost
e) me
09hs ‐ 17hs
Schoo ol Unifo
orm
Transp stem
portation sys
Health h syste etc
em c.

31. Creativity is declining
Creativity is declining
since...
1990
(Kyung Hee Kim)

32. Efficiency vs Resiliency
vs.

34. (source: creative man, Kopenhagen Institute for Future)

36. Conceptualize
Conceptualize
• Latin ‐
"something conceived“
• Cognitive unit of meaning
• Abstract ideas mental sy
ideas,
mbol
• Mental representations
• Abstract objects
• Priori and posteriori

37. Premises that may increase the likelihood of
P i th t i th lik lih d f
insights:
• Look for the contrast
• Interact with everything
Interact with everything
• Be chaordic
• Question a lot
• Look beyond the obvious
• Do not be afraid to re‐structure the initial
problem
bl
• Trust your intuition
• Try new relationships
Try new relationships

38. • A h i
Anachronism
• Reality (technical mode, intelligent
mode, unmod)
• Isomorphism
• Scenography
• Multi‐sensory stimulation
Multi sensory stimulation
• Contextualize
• Theory paper (social atom; new
papers))
• Storm and calm
• Passion and pain (trigger for changes)
• Parasite
• Chunking
• Mental Model
Mental Model

39. Insights
I i ht ideas
id things
thi
= = =
possibility
whatever something
to create

40. innovation
=
whatever possibility to
create something