2. On
or
offline,
honest
consumer
recommenda2on
is
a
high
acclaim.
Today,
with
opinions
just
a
tweet
away,
protec2ng
your
brand
with
a
D-‐
WoM
strategy
(Digital
Word
of
Mouth
marke2ng)
must
be
a
priority.
When
customers
receive
service
beyond
expecta2ons
they
share
it;
making
word
of
mouth
a
powerful
and
trusted
form
of
adver2sing.
4. The
Power
of
Trusted
Recommenda2on
Word
of
mouth
is
not
the
same
as
a
viral
strategy,
which
deliberately
encourages
audiences
to
share
par2cular
campaign
content.
5. The
Power
of
Trusted
Recommenda2on
Digital
Word
of
Mouth
strategies
are
a
posi2ve
‘side
effect’
of
effec2ve
digital
marke2ng
strategies;
crea2ng
brand
evangelists
who
recommend
and
promote
brands
to
others
across
touchpoints.
6. Consumers
trust
other
people
more
than
they
trust
brands.
So
brands
need
to
ensure
that
what’s
shared
about
them
is
posi2vely
informed.
The
Power
of
Trusted
Recommenda2on
7. The
Power
of
Trusted
Recommenda2on
According
to
Social
Media
Today,
78%
of
consumers
say
they
share
posi2ve
product/service
experiences,
while
47%
will
share
nega2ve
reviews.
40%
of
people
say
their
greatest
purchase
influencer
is
other’s
experiences
with
products/
services.
9. Data:
the
Key
to
Influencing
Posi2ve
Sharing
To
encourage
posi2ve
D-‐WoM
conversa2ons
in
the
right
places,
brands
need
to
know
what
data
insight,
tac2cs,
tools
and
channels
to
focus
on.
10. Data:
the
Key
to
Influencing
Posi2ve
Sharing
There
are
three
strategic
steps
to
enhancing
your
D-‐WoM:
11. Data:
the
Key
to
Influencing
Posi2ve
Sharing
1.
Smarter
targe2ng
12. Data:
the
Key
to
Influencing
Posi2ve
Sharing
1.
Smarter
targe2ng
Effec2vely
target
consumers
by
providing
the
personalised
content
and
services
they
expect.
13. Data:
the
Key
to
Influencing
Posi2ve
Sharing
1.
Smarter
targe2ng
Effec2vely
target
consumers
by
providing
the
personalised
content
and
services
they
expect.
Seamlessly
integrate
on
and
offline
ac2vity
across
mul2ple
channels
and
devices.
14. Data:
the
Key
to
Influencing
Posi2ve
Sharing
1.
Smarter
targe2ng
Effec2vely
target
consumers
by
providing
the
personalised
content
and
services
they
expect.
Seamlessly
integrate
on
and
offline
ac2vity
across
mul2ple
channels
and
devices.
Measure
conversa2on
with
social
analy2cs,
engage
and
use
data
from
all
sources
to
shape
your
marke2ng
strategy.
15. Data:
the
Key
to
Influencing
Posi2ve
Sharing
1.
Smarter
targe2ng
Effec2vely
target
consumers
by
providing
the
personalised
content
and
services
they
expect.
Seamlessly
integrate
on
and
offline
ac2vity
across
mul2ple
channels
and
devices.
Measure
conversa2on
with
social
analy2cs,
engage
and
use
data
from
all
sources
to
shape
your
marke2ng
strategy.
Iden2fy
individuals
likely
to
become
brand
advocates,
then
engage
to
provide
them
with
the
right
word-‐of-‐mouth-‐inducing
material
at
the
right
2me.
16. Data:
the
Key
to
Influencing
Posi2ve
Sharing
2.
Be
more
personal
17. Data:
the
Key
to
Influencing
Posi2ve
Sharing
2.
Be
more
personal
Smarter,
seamless
targe2ng
and
insight
should
be
used
to
enhance
the
customer
experience
and
create
personalised
conversa2ons.
18. Data:
the
Key
to
Influencing
Posi2ve
Sharing
2.
Be
more
personal
Smarter,
seamless
targe2ng
and
insight
should
be
used
to
enhance
the
customer
experience
and
create
personalised
conversa2ons.
Enhance
long-‐term
customer
rela2onships;
make
people
feel
unique,
and
reward
them
to
increase
the
likelihood
of
posi2ve
reviews.
19. Data:
the
Key
to
Influencing
Posi2ve
Sharing
3.
Be
more
interes2ng
20. Data:
the
Key
to
Influencing
Posi2ve
Sharing
3.
Be
more
interes2ng
Interest
your
audience
to
maintain
engagement,
be
a
thought
leader
and
engage
with
topics
of
concern.
21. Data:
the
Key
to
Influencing
Posi2ve
Sharing
3.
Be
more
interes2ng
Interest
your
audience
to
maintain
engagement,
be
a
thought
leader
and
engage
with
topics
of
concern.
Use
insight
to
know
what
consumers
want.
Use
content
to
be
relevant,
engage
and
solve
problems.
22. Data:
the
Key
to
Influencing
Posi2ve
Sharing
3.
Be
more
interes2ng
Interest
your
audience
to
maintain
engagement,
be
a
thought
leader
and
engage
with
topics
of
concern.
Use
insight
to
know
what
consumers
want.
Use
content
to
be
relevant,
engage
and
solve
problems.
Find
unique
angles
of
interest,
create
catchy
concepts
that
encourage
sharing.
If
someone
thinks
you’ll
solve
their
problem,
they’ll
likely
tell
others
with
similar
problems.
23. Spread
the
Word
Ul2mately
using
intelligent
data
insight
to
understand
audiences
at
an
individual
level
allows
marketers
to
place
them
at
the
centre
of
ac2vity.
By
offering
the
best
personalised
services
in
real-‐2me;
marketers
can
secure
posi2ve
consumer
opinion
and
build
effec2ve
Digital
WoM
strategies.
24. Click
here
to
learn
more…
about
the
technologies
that
can
help
you
achieve
success
in
your
digital
word
of
mouth
strategy
