8. Global marketing on one platform at scale for the first time!Facebook Penetration (% of online population) Russia: 4% Canada: 60% UK: 63% France: 47% Turkey 83% US: 63% Spain: 40% Indonesia: 100% Philippines: 100% Ghana 43% Chile: 85% Ecuador: 82% Columbia: 79% South Africa: 69% Australia: 55% SOURCE: Hitwise, Facebook.com, Checkfacebook.com. October 2010.
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10. Create multiple presences in each country and create large network Once you’ve decided on your strategy -Drive engagement and interaction -Listen to your customers and take action -Build community 5
40. SPG rolls out +Global: US, China, Germany/ Single Page
41. SPG + Global: How does it work? United States UK (English) France 1. User has previously selected his or her language when they signed up for Facebook, and Facebook is able to pull their country location and pass that information to us. Our Platform uses the “fb_sig_locale” and the new “fb_sig_country” variables to allow brands to serve custom FB Pages by language and market globally. This methodology does not require a user to ‘click’ or activate for detection. 2. User visits a tab on a brand’s Facebook Page. The Platform detects the user’s language and country and serves a custom experience based on those language and country location parameters. UK (English) France United States (Country: US) (Language: English-US) (Country: UK) (Language: English-UK) (Country: France) (Language: English-US)
