Learn how you can focus your marketing campaigns to target only the individuals most likely to buy.

1. Invisible
Cars?
How
Social
Media
Drives
Personalised
Marke8ng
for
Automo8ve
Brands
#Disrup(veData

2. 82%
of
consumers
can't
recall
any
car
advert
they
have
seen
in
the
last
12
months.*
*Sta%s%cs
gathered
from
Acxiom's
online
survey
ques%ons
based
on
3,357
respondents
#Disrup(veData

3. For
automo8ve
marketers,
this
statement
is
concerning;
tradi8onal
channels
used
in
isola8on
for
marke8ng
purposes
are
dying.
#Disrup(veData

4. For
automo8ve
marketers,
this
statement
is
concerning;
tradi8onal
channels
used
in
isola8on
for
marke8ng
purposes
are
dying.
But
a
new
breed
of
marke8ng
has
entered
the
equa8on
-­‐
#Disrup(veData
personalised
and
highly
targeted
adver8sing
at
an
individual
level.

5. Automo8ve
brands
are
responding
to
the
downward
trend
in
tradi8onal
TV
adver8sing,
exploring
beyond
tradi8onal
channels
and
tac8cs
to
stand
out,
build
brand
awareness
and
drive
prospects
into
the
showroom.
#Disrup(veData

6. Today,
to
create
genuinely
memorable
customer
engagement
strategies,
automo8ve
marketers
must
be
able
to
access
and
make
the
most
of
marke8ng
tools
like
social
and
mobile
apps,
video
content
and
interac8ve
games.
#Disrup(veData

7. Being
Social
#Disrup(veData

8. Effec8ve
social
use
helps
increase
brand
and
consumer
interac8ons
while
managing
online
reputa8ons.
#Disrup(veData
Being
Social

9. Marketers
can
amplify
posi8ve
reviews
and
customer
experiences
whilst
managing
and
responding
in
real-­‐8me
to
nega8ve
ones.
#Disrup(veData
Being
Social

10. 38%
of
consumers
say
they
will
consult
social
media
in
making
their
next
car
purchase.
#Disrup(veData
Being
Social

11. So
it
makes
sense
that
automo8ve
brands
should
increase
social
as
a
means
for
consumer
engagement.
#Disrup(veData
Being
Social

12. Social
channels
provide
excellent
opportuni8es
for
marketers
to
engage
prospects
and
showcase
marke8ng
ac8vi8es
cost-­‐effec8vely:
targe8ng
users
already
interested
in
a
brand.
#Disrup(veData
Being
Social

13. Social
also
allows
smarter
targe8ng,
providing
the
plaVorm
for
two-­‐way
conversa8ons,
something
that
TV
adver8sing
currently
cannot
replicate.
#Disrup(veData
Being
Social

14. Consumer’s
Digital
Passport
#Disrup(veData

15. A
recent
study
by
ComScore
revealed
that
Facebook
ads
liXed
visits
to
an
automo8ve
website
by
37%.
#Disrup(veData
Consumer’s
Digital
Passport

16. The
ads
gave
a
38%
increase
in
page
views,
with
clickthrough
from
Facebook
increasing
from
16%
to
39%
between
October
2012
and
April
2013.
#Disrup(veData
Consumer’s
Digital
Passport

17. Why?
Because
Facebook
adverts
allow
automo8ve
brands
to
focus
on
key
segments
such
as
those
currently
in-­‐market
and
ready
to
make
a
purchase.
#Disrup(veData
Consumer’s
Digital
Passport

18. The
study
concluded
that
automo8ve
brands
who
ran
Facebook
ads
could
increase
their
online
brand
searches
by
11%.
#Disrup(veData
Consumer’s
Digital
Passport

19. Facebook
isn't
everything
though.
Twi_er
helps
automo8ve
brands
access
real-­‐8me
insight
and
interac8on.
Having
a
consumer's
email
address
also
provides
a
digital
passport:
connec8ng
ac8vity
and
preferences
across
online
channels
to
form
a
valuable
digital
footprint.
#Disrup(veData
Consumer’s
Digital
Passport

20. Facebook
isn't
everything
though.
Twi_er
helps
automo8ve
brands
access
real-­‐8me
insight
and
interac8on.
Having
a
consumer's
email
address
also
provides
a
digital
passport:
connec8ng
ac8vity
and
preferences
across
online
channels
to
form
a
valuable
digital
footprint.
When
combined
with
social
insight,
email
is
an
integral
channel
for
refined,
unique
communica8on.
#Disrup(veData
Consumer’s
Digital
Passport

21. Data
At
the
Heart
#Disrup(veData

22. Using
data
to
understand
customer
profiles
at
different
stages
of
the
purchase
cycle
allows
automo8ve
marketers
to
understand
consumers,
u8lise
technologies
for
best
segmenta8on,
gauge
propensi8es
to
purchase,
and
intelligently
reach
valuable
prospects
with
highly
relevant
adverts.
#Disrup(veData
Data
At
the
Heart

23. For
automo8ve
brands
to
fully
u8lise
social
marke8ng
they
must
first
look
to
their
own
data
to
ensure
that
they
have
the
insight
required
to
maximise
social
ROI.
#Disrup(veData
Data
At
the
Heart

24. Data
is
crucial,
as
brands
must
ensure
ads
are
being
shown
to
the
right
audiences
on
the
right
channels
at
the
right
8me.
Using
the
right
technologies,
brands
can
create
targeted
adver8sing
based
on
offline
informa8on.
#Disrup(veData
Data
At
the
Heart

25. Technologies
such
as
direct
matching
can
be
used
to
target
display
ads
on
partner
publisher
sites.
To
succeed,
automo8ve
brands
must
iden8fy,
capture
and
integrate
their
data
sources
to
accurately
measure
the
impact
of,
say,
a
display
campaign
in
affec8ng
offline
sales.
#Disrup(veData
Data
At
the
Heart

26. A
genera8on
of
digitally
savvy
customers
has
risen
and
with
them,
the
opportunity
to
stand
out
through
social.
Marke8ng
execs
in
this
industry
should
embrace
new
digital
channels,
note
how
to
increase
customer
loyalty
and
drive
new
prospects
across
social
media
plaVorms.
#Disrup(veData

27. Learn
how
you
can
focus
your
marke8ng
campaigns
to
target
only
the
individuals
most
likely
to
buy.
#Disrup(veData
Click
here
to
download
our
automo8ve
case
study.