The document discusses the growing use of smartphones in enterprises and their transformational potential through mobile apps. It outlines key smartphone capabilities like NFC, powerful hardware and ubiquitous access that are driving enterprises to mobilize their internal and customer-facing apps. Example apps highlighted include field service apps, CRM apps and point-of-sale apps. The document recommends developing cross-platform apps using frameworks to optimize for the mobile context and harness device features.

1. Transform Your Enterprise Using the Modern Smartphone adam@rhomobile.com

2. A Computing Device for Everyone, Everywhere Smartphone usage in enterprise is exploding Its driven by workers bringing their own devices Users are finally using apps on their own accord Devices are just as powerful as PCs Ubiquity Capabilities that make them embodiment of the user Results of “ubiquitous personal device” bigger than PC bigger than web

3. Recent Developments in Smartphones Near Field Communications Dual Core Server Class Devices Tablets Are Mature Same OS, Similar UI as Smartphone “Bring Your Own Device” Becomes Real App Usage Dominates Web Usage

4. Transformational Apps Next Year “universal product information and purchase” QR barcode scanning and NFC “universal payment acceptor” NFC “universal ticket” Generation of barcode “universal ID” Standards on electronic personal identity management “universal log” All actions are recorded: voice, video, transcription

5. Near Field Communications Android Nexus S (Tmobile, Sprint 4g), Samsung Galaxy S II iPhone5 NFC is the biggest feature, NXP TagWriter App Write tags from contacts, URLs, texts Alcatel TouchATag app Launches actions on phone based on tag content Payment systems Charge Anywhere announces payment system for Nexus S at this week’s CTIA

6. The Shift Back to the Edge We are at the beginning of a 20 year shift back to the edge Mainframes->PCs: “client server” (edge processing) PCs->web: recentralization Web->mobile app: back to the edge It will continue to happen at the edge because Smartphone are now as powerful as servers They have capabilities (other computers don’t have

7. Why Its About Apps Not Web Device capabilities GPS, camera, PIM integration Offline use Local data Computation everywhere

8. Why Mobilize Your Enterprise Apps? Weave Information Into Your Whole Business Immediate event capture Make information from the rest of the company available to them Personified Devices These devices see, hear and sense everything your employee does Device-ified people: the embodiment of your employee electronically Facilitate and Accompany Every Business Action Service delivery Purchasing Shipping, logistics, manufacturing Communication with customers Collaboration with partners

9. How To Do Apps Best Optimize the UI Low Navigation (“jump to the meat”, no menus) Low Typing (defaults, choose based on knowledge the device) Use Device Capabilities GPS, mapping Camera, audio PIM contacts, calendar Work offline Offline execution Synchronized data, handle changing backend schema Make It Work On All the User’s Devices Write for All Devices Using Some Framework Manage the apps and data on those devices

10. Smartphone App Frameworks Use web skills HTML and CSS Make sure its native No mobile web No runtime/interpreters Make sure it supports all devices Hosted build is helpful Find a sync server

11. Business to Customer: Nationwide Accident Toolkit Take picture of accident Locate it File the claim Find repair shop Find an agent Available on iPhone and Android

12. Business to Internal Employee: BMC Remedy Written by Aerorprise with Rhomobile Rhodes for BMC Pushes service requests down to device Written with framework using web skills Can use web styling skills for better UI on BlackBerry Available on iPhone and BlackBerry

13. Employee to Customer Logic Appeal: RhoLogic for SugarCRM Written with Rhomobile Rhodes to get metadata framework and bulk sync Only SugarCRM app to handle dynamically changing backend schemas Handles huge product catalog downloads for offline use in the field Available on iPhone, Android, BlackBerry, Windows Mobile

14. Killer Possible Enterprise Smartphone Apps Customer centric Get product information, WRITE questions via NFC Self-purchase (e.g. Motorola Solutions scanners) NFC –based identification (vs. QR boarding pass) Partner centric Return rental ->flight checkin Employee centric allow every employee to take orders, wherever they are (Apple Store, restaurants POS in Europe)

15. How To Do Enterprise Mobility Best More whitepapers on enterprise mobility in general at http://rhomobile.com