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The social media experiment is over. Now it's time to extract value.

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adam christensen
adam christensen

Main-tent presentation at re:publica conference in Berlin, Germany on April 1, 2009.

BusinessTechnologie
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The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation
Twitter for this session ,[object Object],[object Object],[object Object]
Some observations
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[object Object],[object Object],[object Object],[object Object],(Where X is known variable)
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Opportunities for Leadership ,[object Object],[object Object],[object Object]
 
Background: Why social media at IBM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External
150,000 people 46,000 ideas 10 New Businesses $100 million Invested
Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
A Smarter Planet Instrumented Interconnected Intelligent
Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
Building a smarter planet requires a three-way partnership: Government Business Citizens
Smarter Cities
What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)
Stay connected to A Smarter Planet ,[object Object],[object Object]
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