Branding Yourself

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.© 2014 Deluxe Enterprise Operations, Inc. All rights reserved.
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Branding Yourself
Adam Dince @adamdince
Deluxe Corporation

Me, me, me, me, me, me, meeeee
 Adam Dince @adamdince
 Director of Earned Media at Deluxe
 Current MBA student at St. Catherine University
 More than 14 years of experience in online marketing and Web development, both
B2B and B2C
 Have helped dozens of Fortune 100 companies as well as small business owners
create the winning online strategies
Contributor To:
@adamdince

Deluxe is 100 years young in 2015
http://www.smallbusinessrevolution.org
@adamdince

We have a very special giveaway…
@adamdince
Informational interviews with:
Kat Duncan, Managing Partner at CLICK Talent &
Tim Carroll, Vice-President, Small Business Marketing at Deluxe
Learn what both recruiters and hiring managers look for in entry-level talent

……………………………………………………………………………………
Let’s have some fun!
Defining the personal brand

Which image do you associate McDonald’s with?
A B
@adamdince

Remember Google Glass?
A B
@adamdince

And this one?
A B
@adamdince

When I was growing up…
@adamdince

How you perceive a brand is what that brand is
@adamdince

The same thing can be said about a personal brand
@adamdince
news.nextglass.co

A few definitions of personal branding
https://www.linkedin.com/pulse/feedback-requested-what-personal-brand-adam-dince
@adamdince

Image Source: http://thebohemianjournalist.com/
o are you?
Volunteer?

A strong personal brand will…
Image Source: Muscleandfitness.com
 Beget a stronger personal brand
 Earn you job offers
 Raise your salary ranges
 Give you instant credibility
 Be a magnet for opportunity
 Allow you to work for yourself
 Allow you to create your own career path
@adamdince

Internal vs. external personal brand
 Internal
 Classmates
 Coworkers
 Family
 Friends
 External
 Recruiters
 Subject Matter Experts
 Conference Coordinators
 Journalists
 Industry Professionals / Hiring Managers
@adamdince

……………………………………………………………………………………
Let’s get your
personal brand
In front of the right people

Way back in 2007…
 Moved up from a small business marketing co to major agency
 Was asked to take a search strategy role on a Fortune 5 brand
 Drove millions of new visits and leads a month to Website
 Grew account from $150,000 to $4MM in agency spend in 1 year
 Won Forrester Wave Award for our team work
 Built a solid in-house personal brand
@adamdince

In 2009, MRM / McCann NYC brought me on
 One of the largest full-service global traditional and digital advertising
agencies
 Was asked to help build the organic search & content strategy practice in
the NYC office
 Became most profitable center in the agency
 Responsible for millions of dollars in client contracts
 Amazing results
 Supported organic search & content strategy work across all US offices
@adamdince

I watched other marketers outside personal
brands flourishing
@adamdince

Yet, mine was non-existent
Image Source: ejsisme.blogspot.com
@adamdince

So, in 2010, I decided to do something about it!
Source: imgkid.com
@adamdince

And I’m so glad I did
@adamdince

Now it’s your turn!
@adamdince

Maximize your networking @ the SAS
 Introduce yourselves to session & round-table speakers
 Exchange business cards
 Connect on LinkedIn
 Write a personalized note when connecting on LinkedIn
 Keep the conversation going
 Ask for informational interviews
@adamdince

Practice your elevator pitch
 Have a specific ask
 Be prepared to quickly explain why you’re qualified to ask
 Know your audience and craft message/tone appropriately
 Keep it conversational
 Practice and role play
 Smile, be yourself and let your personality shine through
@adamdince

Read and connect with relevant writers &
publishers
@adamdince

Meetups and events!
@adamdince

Find your voice. Have an point of view.
@adamdince

Use LinkedIn Pulse to publish content
@adamdince

You’re a Millennial, use it to your advantage
http://www.nytimes.com/2014/08/22/business/m
arketers-are-sizing-up-the-millennials-as-the-
new-consumer-model.html?_r=0
Google Trends
@adamdince

Build relationships, learn and share
Twitter Chats: #MMchat #JVMchat, #AtomicChat
#SEMRushChat
LINKEDIN GROUPS
@adamdince

Be prepared for people to look at your
social profiles
@adamdince

Connect with practice leads long before
you start your job search
@adamdince

Connect with recruiters as soon as
possible. Ask for introductions.
Kat Duncan is the
hands down best
in the Twin Cities
Be prepared to give that elevator pitch!
Make it compelling.
Give them something to remember you by.
@adamdince

Keep an eye on the metrics
https://chrome.google.com/webstore/detail/klout/jjaakbhpcbpmojkhpiaacepfcaniglak?utm_source=chrome-app-launcher-info-dialog
@adamdince

Building a strong personal brand…
@adamdince

But it’s fun! So do it.
@adamdince

Thank you!

Branding Yourself

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