Destination Perak Sdn Bhd

Malaysia Malaysia

Advertising / Marketing / PR

I have led many design teams in my years and the one mindset I lived by is; “The WORST that I create, design or produce must be at par with the BEST others can create.” More than 20 years in the industry, my creative journey has been inspiring and rewarding. The most memorable, as Head of Design Department at Acer Computer International, I was responsible for brand creation and product identity development for Acer computers. That was when Acer Aspire reigns worldwide market share with its unique product design. This fulfilled Acer's CEO, Stan Shih's "Form meets Functionality" design directives. The first to realize ‘OOBE’ (Out‐Of‐Box Experience) concept which offers new compute