Adam Kidan takes a look at how startups and new companies with tight funds can use journalists for good and cheap PR. The lessons here might surprise you!

1. Using
Journalists
For Cheap
PR
By Adam
Kidan

2. PR is a great way for a
company to get their
story out and expose
them to as many people
as possible
There’s only one
problem…

3. It’s !
expensive!
But there’s a
workaround…

4. JOURNALISTS
Here’s how
it works:

5. Establish
relationships
• Build strong relationships with
journalists
• Many journalists can also offer
valuable advice and insight
• They can help you tell your
story

6. Identify your niche
• Understand your
potential audience, and
how your story is
valuable to them
• For example, don’t try to
court a journalist for Elle
if you have a tech startup

7. Provide
intros
and
ideas
• Provide journalists
with new and
interesting stories
• You’ll have a great
relationship with them
if they see you as a
great source of
content

8. Keep track of
journalists
• Keep a database
tracking the info of
every journalist you
meet
• Most of this is
pretty easy to find
online

9. Stay relevant
• You want both
remarkable and
culturally relevant
stories
• Your pitches need to be
able to pique their
interests and those of
their readers
• Journalists can’t help
you if you can’t offer
them fresh content