Here is my presentation from a recent talk I did to academics from the Branded Content Network, who are pursuing research into content marketing.

1. STORIES, CONTRADICTIONS & CHALLENGES
From the Frontline of Content Marketing

2. THE SEMANTIC DIVIDE
CONTENT
BRANDED CONTENT
CONTENT MARKETING
INBOUND MARKETING

3. ROBO MARKETING

4. DATA-DRIVEN
CONTENT We loved this one
CREATIVE
A*
Our customers love
this one more!
B*
CREATIVE
Facebook
relevance
score
*Same audience
CTR
CPC
7
1.9%
£0.25 £0.19
8
2.77%

5. ARCHAEOLOGY OF AN AGENCY

6. CONTENT ADVERTORIALS

7. CONTENT
SYNDICATION

8. THE MYTH OF INTERRUPTION MARKETING
Social media campaign TV ad campaign

9. INFLUENCER CONTENT OR
BRANDED CONTENT?

10. BEYOND BRANDED CONTENT TO THE BRAND EXPERIENCE

11. THE SLEEPING GIANT OF CONTENT MARKETING IS B2B

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