Twitter #Brandbowl 2011

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Adam P. Coulter

Twitter reactions to Super Bowl 45: #brandbowl

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A Curation of #brandbowl Tweets By Adam P. Coulter picture by boston.com

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This is a Boston Globe press release I crafted for my Crisis Communications Management grad. course. For assignment, we were acting as the paper's management (NYT & Globe), and were tasked with responding to the fall 2009 crisis of a massive loss of revenue and the possible sale of the venerable Boston institution. Besides an analytical paper offering suggestions and implemented strategies for the Globe and a press conference w/ talking points, I wrote this release.

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