California Futures: Social Media

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adamrozanmuseum

Business Économie & finance

Adam Rozan
Oakland Museum of California

• A monthly meetup with social media staff from
Bay Area museums
• Issues, ideas, challenges, and collaboration
Questions from BAM SUPERFRIENDS:
• How do you set goals/objectives for social
media programs?
• How do you measure ROI?

• How do you integrate collections online, +
control, fear, and guidance?
• Balance between marketing and curatorial?
• Social media policies for museum staff
• Metrics for evaluating social media
• Institutional voice vs. personal
• Cont…
- BAM SUPERFRIENDS

• Research leads to practice
• Opening Celebration Weekend – 31 hours
• Start of our LATE NIGHT programming
• 1 of 3 California Futures Conversations
(Technology, Radical Creativity, & Food Justice)
• GOAL-audience participation, real + meaningful
dialogue, maximizing social media

• Internal Conversation/Buy In
• BAM SUPERFRIENDS
• Twitter, Flickr, & Library of Congress
• Library of Congress
• Key bloggers + Twitterers

Thank You

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2.

3. • A monthly meetup with social media staff from Bay Area museums • Issues, ideas, challenges, and collaboration Questions from BAM SUPERFRIENDS: • How do you set goals/objectives for social media programs? • How do you measure ROI?

4. • How do you integrate collections online, + control, fear, and guidance? • Balance between marketing and curatorial? • Social media policies for museum staff • Metrics for evaluating social media • Institutional voice vs. personal • Cont… - BAM SUPERFRIENDS

5. • Research leads to practice • Opening Celebration Weekend – 31 hours • Start of our LATE NIGHT programming • 1 of 3 California Futures Conversations (Technology, Radical Creativity, & Food Justice) • GOAL-audience participation, real + meaningful dialogue, maximizing social media

6. • Internal Conversation/Buy In • BAM SUPERFRIENDS • Twitter, Flickr, & Library of Congress • Library of Congress • Key bloggers + Twitterers

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