HKTDC World SME Expo - Winning China Market through Mobile & Social Media

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Matthew Kwan, Principal Consultant of Adams Company Limited (www.adamshk.com) was sharing the key strategies to winning China market through Mobile and Social Media at the HKTDC World SME Expo on December 8, 2012 in Hong Kong Convention and Exhibition Centre attracting 246 audiences. He was highlighting the key trends of digital marketing and the Internet behavior. The significant of the mobile marketing is going to dominate the key channels of advertising and marketing.

Business

Winning China Market through Mobile &
Social Media Strategies
贏盡中國市場
之
社交網絡及手機攻略

Matthew Kwan
Principal Consultant
Adams Company Limited
December 8, 2012

Copyright © 2012. Adams Company Limited. All rights reserved.

聲明 DISCLAIMER

版權所有 Copyright © 2012.
Adams Company Limited

未經許可，所有內容均不可對外傳閱
No part of this presentation is allowed to
circulate publicly.

Copyright © 2012. Adams Company Limited. All rights reserved. 2

1. Leverage social media
2. Think Mobile
3. Invest in robust digital
marketing support

“Companies cannot
have a major presence
in China without having
an online presence,
not only to generate sales but also to
engage with customers where they
spend so much time,”

http://www.businessoffashion.com/2012/06/are-fashion-brands-underestimating-the-importance-of-china-e-commerce.html
Copyright © 2012. Adams Company Limited. All rights reserved. 3

China: Largest Internet Country

*Source: 2012-07-19: http://www.cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/201207/t20120723_32497.htm
** Source: http://www.internetworldstats.com/stats.htm
Copyright © 2012. Adams Company Limited. All rights reserved. 4

2011 Online Sales
800B*
Shoppers 194M**
Avg. RMB4000 / Shopper
*http://www.gx.xinhuanet.com/newscenter/2012-02/02/content_24629922.htm
** http://www.cnnic.cn/research/bgxz/tjbg/201201/P020120118512855484817.pdf
*** http://news.xinhuanet.com/tech/2012-01/20/c_122610912.htm?anchor=1

Copyright © 2012. Adams Company Limited. All rights reserved. 5

MicroBlogers in
China 327M

~50% Convert
to e-Shopping!

Source: http://media.people.com.cn/n/2012/0925/c192372-19103582.html
http://www.docin.com/p-485636096.html
*All names & brands are property of their respective owners http://www.docin.com/p-485636096.html
Copyright © 2012. Adams Company Limited. All rights reserved. 6

Social Media are leading
the wave in China

1. Baidu.com
2. QQ.com
3. Taobao.com
4. Sina.com.cn
5. Weibo.com
6. Google.com.hk
7. 163.com
8. Tmall.com
9. Sohu.com
10.iFeng.com
Alexa Ranking as of 2012.12.06
*All names & brands are property of their respective owners

Copyright © 2012. Adams Company Limited. All rights reserved. 7

Leveraging
Existing
Critical Mass is
Mandatory!

Source: http://hk.weibo.com/info/master.html
Copyright © 2012. Adams Company Limited. All rights reserved. 8

Mobile Internet Users
PRC:388M*
Mobility is the
REALITY!

*Source: Jun 2012 http://www.cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/201207/t20120723_32497.htm

Copyright © 2012. Adams Company Limited. All rights reserved. 9

Copyright © 2012. Adams Company Limited. All rights reserved. 10

Virtual Subway Supermarket In Shanghai
and Beijing

Source: http://www.littledoremi.com/virtual-subway-supermarket-in-shanghai-and-beijing/
Video: http://www.youtube.com/watch?v=ZO3Sfm8R_MQ&feature=youtu.be

Copyright © 2012. Adams Company Limited. All rights reserved. 11

Google
Network Ad
692M users?

Copyright © 2012. Adams Company Limited. All rights reserved. 12

Call to Actions
• Do you have presence on Sina Weibo?
– Are you leveraging others to grow your critical
mass?
• Is your website mobile ready?
• Are you connecting mobile customer
database?
• Are you advertising on Google Mobile
Network?

Copyright © 2012. Adams Company Limited. All rights reserved. 13

Thank You!
Enquiries
+852 2723 9977
admin@adamshk.com

For more details, please visit
www.adamshk.com
facebook.com/adams.news
www.twitter.com/adams_hk
blog.adamhk.com
slideshare.net/adamshk
youtube.com/adamshongkong

Copyright © 2012. Adams Company Limited. All rights reserved. 14

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HKTDC World SME Expo - Winning China Market through Mobile & Social Media

1. Winning China Market through Mobile & Social Media Strategies 贏盡中國市場之社交網絡及手機攻略 Matthew Kwan Principal Consultant Adams Company Limited December 8, 2012 Copyright © 2012. Adams Company Limited. All rights reserved.

2. 聲明 DISCLAIMER 版權所有 Copyright © 2012. Adams Company Limited 未經許可，所有內容均不可對外傳閱 No part of this presentation is allowed to circulate publicly. Copyright © 2012. Adams Company Limited. All rights reserved. 2

3. 1. Leverage social media 2. Think Mobile 3. Invest in robust digital marketing support “Companies cannot have a major presence in China without having an online presence, not only to generate sales but also to engage with customers where they spend so much time,” http://www.businessoffashion.com/2012/06/are-fashion-brands-underestimating-the-importance-of-china-e-commerce.html Copyright © 2012. Adams Company Limited. All rights reserved. 3

4. China: Largest Internet Country *Source: 2012-07-19: http://www.cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/201207/t20120723_32497.htm ** Source: http://www.internetworldstats.com/stats.htm Copyright © 2012. Adams Company Limited. All rights reserved. 4

5. 2011 Online Sales 800B* Shoppers 194M** Avg. RMB4000 / Shopper *http://www.gx.xinhuanet.com/newscenter/2012-02/02/content_24629922.htm ** http://www.cnnic.cn/research/bgxz/tjbg/201201/P020120118512855484817.pdf *** http://news.xinhuanet.com/tech/2012-01/20/c_122610912.htm?anchor=1 Copyright © 2012. Adams Company Limited. All rights reserved. 5

6. MicroBlogers in China 327M ~50% Convert to e-Shopping! Source: http://media.people.com.cn/n/2012/0925/c192372-19103582.html http://www.docin.com/p-485636096.html *All names & brands are property of their respective owners http://www.docin.com/p-485636096.html Copyright © 2012. Adams Company Limited. All rights reserved. 6

7. Social Media are leading the wave in China 1. Baidu.com 2. QQ.com 3. Taobao.com 4. Sina.com.cn 5. Weibo.com 6. Google.com.hk 7. 163.com 8. Tmall.com 9. Sohu.com 10.iFeng.com Alexa Ranking as of 2012.12.06 *All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 7

9. Mobile Internet Users PRC:388M* Mobility is the REALITY! *Source: Jun 2012 http://www.cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/201207/t20120723_32497.htm Copyright © 2012. Adams Company Limited. All rights reserved. 9

11. Virtual Subway Supermarket In Shanghai and Beijing Source: http://www.littledoremi.com/virtual-subway-supermarket-in-shanghai-and-beijing/ Video: http://www.youtube.com/watch?v=ZO3Sfm8R_MQ&feature=youtu.be Copyright © 2012. Adams Company Limited. All rights reserved. 11

13. Call to Actions • Do you have presence on Sina Weibo? – Are you leveraging others to grow your critical mass? • Is your website mobile ready? • Are you connecting mobile customer database? • Are you advertising on Google Mobile Network? Copyright © 2012. Adams Company Limited. All rights reserved. 13

14. Thank You! Enquiries +852 2723 9977 admin@adamshk.com For more details, please visit www.adamshk.com facebook.com/adams.news www.twitter.com/adams_hk blog.adamhk.com slideshare.net/adamshk youtube.com/adamshongkong Copyright © 2012. Adams Company Limited. All rights reserved. 14

HKTDC World SME Expo - Winning China Market through Mobile & Social Media

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HKTDC World SME Expo - Winning China Market through Mobile & Social Media