This presentation was presented by Matthew Kwan, Principal Consultant of Adams Company Limited a the seminar of Market Opportunity Seminar on April 3, 2009 at Peter Drucker Academy. The audience was impressed by the fact how much you can gain by knowing how to do e-Marketing for your company.
4. Broadband Access 194 萬 * Household with Broadband 77.4%* *Source: Dec 2008 http://www.ofta.gov.hk/en/datastat/key_stat.html
5. Internet use continues to rise and maintains its 3 rd ranking media position in Hong Kong
6. Computer Screens are Best for Attracting Attention Base: All respondents aged 15-24 Universe (Sample): 10,867,500 (7,130) Q. Considering the way you use the following medium, for most of the time, how much attention do you pay to each? Source: Synovate Young Asians Survey 2007 Attention level paying to each medium (%) 100%
7. 重溫 Return On Investment Top Line Sales Bottom Line Costs/Expenses ROI Profit/Margin
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13. 成功何求 : 三大要素 Sales Oriented 有冇生意先 ? Community Building 是否擴展 支持網 ? Affiliated Websites 是否建立 友好連結 ?
14. 網站取勝的關鍵 : 4C C ustomer Oriented C ontextual Content C ommunity C all to Action
15. *All names & brands are property of their respective owners
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17. Thank You! Enquiries [email_address] +852 2723 9977 For more details, please visit www.adamshk.com blog.adamhk.com e-campaign.blogspot.com