SlideShare une entreprise Scribd logo
1  sur  17
抓緊市場先機研討會   走在最前.尋找市場先機.成逆市奇葩 2009 年 4 月 3 日
研討會 內容 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
新科技開發市場策略 Matthew Kwan Principal Consultant Adams Company Limited
Broadband Access   194 萬 * Household with Broadband   77.4%* *Source: Dec 2008 http://www.ofta.gov.hk/en/datastat/key_stat.html
Internet use continues to rise and maintains its 3 rd  ranking media position in Hong Kong
Computer Screens are Best for Attracting Attention Base: All respondents aged 15-24  Universe (Sample): 10,867,500 (7,130) Q. Considering the way you use the following medium, for most of the time, how much attention do you pay to each?  Source: Synovate Young Asians Survey 2007 Attention level paying to each medium (%) 100%
重溫   Return On Investment Top Line Sales Bottom Line Costs/Expenses ROI Profit/Margin
Sales  搵生意… .Costs?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussions, Blogs,  Social Applications ,[object Object],[object Object],[object Object],*All names & brands are property of their respective owners
 
 
e-Marketing 成功與失敗 ! ,[object Object],Clicks  Calls ! 最重要是
成功何求 : 三大要素 Sales Oriented 有冇生意先 ? Community  Building 是否擴展 支持網 ? Affiliated  Websites 是否建立 友好連結 ?
網站取勝的關鍵 :  4C C ustomer Oriented C ontextual Content C ommunity C all to  Action
*All names & brands are property of their respective owners
Summary ,[object Object],[object Object],[object Object],[object Object]
Thank You! Enquiries [email_address] +852 2723 9977 For more details, please visit www.adamshk.com blog.adamhk.com e-campaign.blogspot.com

Contenu connexe

En vedette

En vedette (7)

10 angi soril 29 dungiin jagsaalt
10 angi soril 29 dungiin jagsaalt10 angi soril 29 dungiin jagsaalt
10 angi soril 29 dungiin jagsaalt
 
Ih soril 31_huvilbar_a
Ih soril 31_huvilbar_aIh soril 31_huvilbar_a
Ih soril 31_huvilbar_a
 
Ih soriliin dun 2013.05.25
Ih soriliin dun 2013.05.25Ih soriliin dun 2013.05.25
Ih soriliin dun 2013.05.25
 
RESPONSIBILITIES, TRAINING & HYGIENE
RESPONSIBILITIES, TRAINING & HYGIENERESPONSIBILITIES, TRAINING & HYGIENE
RESPONSIBILITIES, TRAINING & HYGIENE
 
Using field-based DNA sequencing to accelerate phylogenomics
Using field-based DNA sequencing to accelerate phylogenomicsUsing field-based DNA sequencing to accelerate phylogenomics
Using field-based DNA sequencing to accelerate phylogenomics
 
Tutorial on Creating Quality Online Shopping Experience 20170112
Tutorial on Creating Quality Online Shopping Experience 20170112Tutorial on Creating Quality Online Shopping Experience 20170112
Tutorial on Creating Quality Online Shopping Experience 20170112
 
Good manufacturing practice (GMP)
Good manufacturing practice (GMP)Good manufacturing practice (GMP)
Good manufacturing practice (GMP)
 

Plus de Adams Company Limited

Plus de Adams Company Limited (20)

7 Must Learn Tactics to Outgrow Your Online Sales
7 Must Learn Tactics to Outgrow Your Online Sales7 Must Learn Tactics to Outgrow Your Online Sales
7 Must Learn Tactics to Outgrow Your Online Sales
 
Winning Business in MobileAGE
Winning Business in MobileAGEWinning Business in MobileAGE
Winning Business in MobileAGE
 
Managing Your Customer Database and Effective Targeted promotion 20180510
Managing Your Customer Database and Effective Targeted promotion 20180510Managing Your Customer Database and Effective Targeted promotion 20180510
Managing Your Customer Database and Effective Targeted promotion 20180510
 
Techniques for Search Engines Successes 20180419
Techniques for Search Engines Successes 20180419Techniques for Search Engines Successes 20180419
Techniques for Search Engines Successes 20180419
 
Selecting the right e-channels to advertise 20180412
Selecting the right e-channels to advertise 20180412Selecting the right e-channels to advertise 20180412
Selecting the right e-channels to advertise 20180412
 
Digital Marketing: The fight for Clicks in e-Generation
Digital Marketing: The fight for Clicks in e-GenerationDigital Marketing: The fight for Clicks in e-Generation
Digital Marketing: The fight for Clicks in e-Generation
 
Digital Marketing Inside Out: Data is King
Digital Marketing Inside Out: Data is KingDigital Marketing Inside Out: Data is King
Digital Marketing Inside Out: Data is King
 
Case Study of Digital PR and PR Crisis Management
Case Study of Digital PR and PR Crisis ManagementCase Study of Digital PR and PR Crisis Management
Case Study of Digital PR and PR Crisis Management
 
Integrated Performance Management and Optimization
Integrated Performance Management and OptimizationIntegrated Performance Management and Optimization
Integrated Performance Management and Optimization
 
Selecting the Right e-Channels to Advertise
Selecting the Right e-Channels to AdvertiseSelecting the Right e-Channels to Advertise
Selecting the Right e-Channels to Advertise
 
Managing Your Customer Database and Effective Targeted Promotion
Managing Your Customer Database and Effective Targeted PromotionManaging Your Customer Database and Effective Targeted Promotion
Managing Your Customer Database and Effective Targeted Promotion
 
Fundamental Techniques for Search Engines Successes
Fundamental Techniques for Search Engines SuccessesFundamental Techniques for Search Engines Successes
Fundamental Techniques for Search Engines Successes
 
Strategy of Increasing e-shop Sales Volume
Strategy of Increasing e-shop Sales VolumeStrategy of Increasing e-shop Sales Volume
Strategy of Increasing e-shop Sales Volume
 
Tutorial on Creating Quality Online Shopping Experience 20170302
Tutorial on Creating Quality Online Shopping Experience 20170302Tutorial on Creating Quality Online Shopping Experience 20170302
Tutorial on Creating Quality Online Shopping Experience 20170302
 
Ideal e-Shopping Experience for Returning & Repeat Customers
Ideal e-Shopping Experience for Returning & Repeat CustomersIdeal e-Shopping Experience for Returning & Repeat Customers
Ideal e-Shopping Experience for Returning & Repeat Customers
 
Growing Customer Database for Sales Expansion
Growing Customer Database for Sales ExpansionGrowing Customer Database for Sales Expansion
Growing Customer Database for Sales Expansion
 
Showing your product, your brand and your company on the FIRST page of the se...
Showing your product, your brand and your company on the FIRST page of the se...Showing your product, your brand and your company on the FIRST page of the se...
Showing your product, your brand and your company on the FIRST page of the se...
 
Practical e-Sales Generation for Retailers
Practical e-Sales Generation for RetailersPractical e-Sales Generation for Retailers
Practical e-Sales Generation for Retailers
 
Top 10 Tips for Generating More Sales Leads Online 20160607
Top 10 Tips for Generating More Sales Leads Online 20160607Top 10 Tips for Generating More Sales Leads Online 20160607
Top 10 Tips for Generating More Sales Leads Online 20160607
 
Customer Management Strategy in MobileAGE 20160526
Customer Management Strategy in MobileAGE 20160526Customer Management Strategy in MobileAGE 20160526
Customer Management Strategy in MobileAGE 20160526
 

Dernier

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Dernier (20)

John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 

Market Opportunity Seminar 20090403

  • 1. 抓緊市場先機研討會 走在最前.尋找市場先機.成逆市奇葩 2009 年 4 月 3 日
  • 2.
  • 3. 新科技開發市場策略 Matthew Kwan Principal Consultant Adams Company Limited
  • 4. Broadband Access 194 萬 * Household with Broadband 77.4%* *Source: Dec 2008 http://www.ofta.gov.hk/en/datastat/key_stat.html
  • 5. Internet use continues to rise and maintains its 3 rd ranking media position in Hong Kong
  • 6. Computer Screens are Best for Attracting Attention Base: All respondents aged 15-24 Universe (Sample): 10,867,500 (7,130) Q. Considering the way you use the following medium, for most of the time, how much attention do you pay to each? Source: Synovate Young Asians Survey 2007 Attention level paying to each medium (%) 100%
  • 7. 重溫 Return On Investment Top Line Sales Bottom Line Costs/Expenses ROI Profit/Margin
  • 8.
  • 9.
  • 10.  
  • 11.  
  • 12.
  • 13. 成功何求 : 三大要素 Sales Oriented 有冇生意先 ? Community Building 是否擴展 支持網 ? Affiliated Websites 是否建立 友好連結 ?
  • 14. 網站取勝的關鍵 : 4C C ustomer Oriented C ontextual Content C ommunity C all to Action
  • 15. *All names & brands are property of their respective owners
  • 16.
  • 17. Thank You! Enquiries [email_address] +852 2723 9977 For more details, please visit www.adamshk.com blog.adamhk.com e-campaign.blogspot.com