Freegiving.org is a website that allows people to request and receive monetary gifts and presents from around the world. It has two main services - allowing users to post gift requests and raise money for events. The site targets Singapore internet users aged 18-35 using both push strategies like promoting to businesses, and pull strategies like social media ads. It generates revenue through advertising but offers the core services for free to users. The presentation reviews Freegiving.org's value proposition, marketing strategies, costs, and addresses potential roadblocks to the new concept.

10. Similar concepts Exchange of funds only Exchange of funds only Exchange of funds only Exchange of funds and goods of all kinds Range of services - No No Yes interactivity Generally safe High High High security Varies Easy Difficult Easy Ease of use 1.5 – 4% 2.3% 2.5% No charge Costs Other funds transfer sites. paypal Justgiving.com Freegiving.org

11. background information – how we came up with the need to fulfill. Explain the maslow’s hierarchy and context to Singapore. 1 min

18. Push strategy Freegiving .org End users = donors . NGOs, Event companies etc

23. Cash flows – expenses and revenues 1 min