It's Not Who They Are, It's What They Do
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David Carroll's presentation on using analytics (statistics) to qualify your website visitors.
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It's Not Who They Are, It's What They Do
- 1. It’s Not Who They AreIt’s What They Do Presented by: David Carroll, Founder Dude (a.k.a CEO)
- 2. Bridging the Gap with Technology?
- 3. Bridging the Gap with Technology? Conversion with Personal Interaction
- 4. Bridging the Gap with Technology? Conversion with Traditional Registration
- 5. Bridging the Gap with Technology? Conversion with Auto Registration
- 6. Forced Registration Debate!@$# www.ForcedRegistration.com 2 Websites Open vs Forced Registration Avg 1,200 Unique Visitors Per Month Open Registrations: 2 Forced Registrations: 49
- 7. Forced Registration Debate!@$# www.ForcedRegistration.com Stats per Visit: Open: 12.6 Pages Viewed / 8 min 41 sec / 35% Bounce Forced: 10.1 / Pages Viewed / 5 min 56 sec / 44% Bounce Good Activity with no Conversion on sites with 1,200 unique visitors.
- 8. Analytics – Who Are You? Speaker’s Session Analytics Experiment How many people are here? Each person is here for some reason. Your commitment on my first session: You must identify your: Full Name Phone Number Email Address
- 9. Analytics – What You Do Speaker’s Session Analytics Experiment From Atlanta, Chicago, SOCAL, Mid Florida You are a Real Estate Agent or Broker Your commitment on my first session: ZERO COMMITMENT Listen to my session for 35 minutes.
- 10. Home Buyers: Who Are You? What does this say about a Home Buyer? Name Email Address Phone Number IP Address
- 11. Home Buyers: What Are You Doing? What does this say about a Home Buyer? Haven’t registered. Visited 5 Times this Week. Viewed the Same House 7 Times. Searching by subdivision, school district, and price range.
- 12. Actionable Stats to Increase Business Actionable Statistics for Your Website Actionable Statistics for Your IDX/Property Search
- 13. Bounce Rate Actionable Stats: Website
- 14. Bounce Rate Referrers Wrong traffic Message is bad? Wrong ad word Page Views Bad Content No call-to-action Actionable Statistics: Website
- 15. Traffic Overall Traffic Tracking Qualify marketing Campaigns Actionable Statistics: Website
- 16. Time on Site Overall Time on Site Changes Qualify New Content Video Blog IDX Actionable Statistics: Website
- 17. Actionable Statistics: IDX Visits Individual Qualify Individual Interest Level Aggregate Qualify marketing success
- 18. Actionable Statistics: IDX Visits Site Level Performance
- 19. Actionable Statistics: IDX Attributes: What are they Searching On? Qualify web leads based on: Price City Type of Residence/Neighborhood
- 20. Actionable Statistics: IDX Attributes: Example of Site Level Price Ranges
- 21. Actionable Statistics: IDX Anonymous Website Visitor Stats Very few of your website visitors register Find out if these visitors are qualified leads or not
- 22. Just Because I Love Comics