As the pace of change continues to increase, implementing strategy and changing direction is still a major hurdle for most organizations. Companies now need to be able to focus, align and engage their people around dynamic and measurable outcomes - becoming more agile and flexible in their outputs and process while helping people understand how they connect with and impact their companies future success.
In this presentation, Carlos Oliveira will be presenting Objectives and Key Results, a simple goal setting framework popularized by Google and used by leadership teams across Silicon Valley.
7. customers
value realized for the customer
businesses
value realized for the business
products or services
problems
wants
needs
Sourced: Melissa Perri - Escaping the Build Trap
8. customers
value realized for the customer
businesses
value realized for the business
problems
wants
needs $$$
products or services
Sourced: Melissa Perri - Escaping the Build Trap
21. “People are self-managing -- they don't need to be
managed. Once they know what they need to do, they'll go
figure out how to do it.
What they need is a common vision.
And that's what leadership is: [h]aving a vision; being able to
articulate that so the people around you can understand it;
and getting a consensus on a common vision.”
– Steve Jobs
30. Doerr’s Goal
Formula
The Intent
Must describe what you are
trying to achieve and how
you are going to measure its
achievement.
I WILL ______________
AS MEASURED BY ______________
Source Credit: Felipe Castro
31. Doerr’s Goal
Formula
Components
The objective is what we want
to achieve. The key results is
how we know if we are getting
there.
I WILL <OBJECTIVE>
AS MEASURED BY <KEY RESULTS>
Source Credit: Felipe Castro
32. Qualitative Objective
Create an awesome customer
experience
An inspirational and memorable,
qualitative description of what we
want to achieve.
• Keep it short
• Keep it memorable
• Describe what you’ll achieve by
end of the quarter
Source Credit: Felipe Castro
33. Quantitative
A way to measure progress and know
that you’re moving towards achieving
your objective.
• 2 to 5 per objective (less is more)
• Quantitative and measurable
KeyResults:
Increase net promoter score to 52%
Increase repurchase rate by 10%
Reduce customer acquisition cost
by 5%
Objective
Create an awesome customer
experience
Source Credit: Felipe Castro
34. Quantitative
A way to measure progress and know
that you’re moving towards achieving
your objective.
• 2 to 5 per objective (less is more)
• Quantitative and measurable
KeyResults:
Reach 50 daily active users
Achieve 40% conversion rate from
free to paid
Objective
Launch new product
Source Credit: Felipe Castro
35. Activity-Based Value-Based
Measures the delivery of output to
the organization. Traditional
measures:
• Features
• Tasks
• On-Time, On-Budget, On-Schedule
Measure the delivery of value to the
organization or the customer. Modern
measures:
• Business Outcomes
• Customer Behaviours
• Employee Behaviours