Adaptive Workshop on Usability & Interface Design for Product Professionals is a one of a kind workshop designed for senior product professionals to make sure they are equipped with not only the practical understanding of how to develop and validate an idea into an commercially viable product but also apply structured thinking to “engineer” usability in the productizing process.

1. Adaptive Workshop on
Usability & Interface
Design
With the advent of new business models, Internet based routes to market and consumerization of IT with
smart devices the bar for user experience expectations have been raised high. Product professionals have to
adapt to ensure their products offer a “delighting” user experience. Usability & Interface Design is evoloving
from a nice to have to a must to have even for B2B products.
Adaptive Workshop on Usability & Interface Design for Product Professionals is a one of a kind workshop designed
for senior product professionals to make sure they are equipped with not only the practical understanding of how
to develop and validate an idea into an commercially viable product but also apply structured thinking to
“engineer” usability in the productizing process.
New Product innovations typically follow a design led process like shown below with deliverables like click through
mock-ups, interaction flow diagrams, low/high fidelity prototypes etc.
Mature products with existing customers also require a periodic audit for usability and a structured approach of
measuring it.
Program Benefits Program Faculty
¦ quickly and accurately validate ideas and
Ability to All our faculty have graduated from institutes like
proposed functionality without building it Purdue, NID, IIT, IIMB and are real world Executive
¦ to lead and conduct usability audits
Ability Product Managers and Senior UX Designers who have
¦ Reducing development cycles by providing context and continue to conceive, build, launch & market
through high fidelity requirements successful products for global companies like McAfee,
¦ collaboration with stake holders, Business
Effective Cisco, IBM and 50+ start-ups both in US and India. With
Analysts, development, customer sponsors etc. Across their strong educational backgrounds All the exercises
geographies and business units and the case studies discussed in the workshop will be
¦ Fast track career path through skill building, new drawn from real world scenarios.
product innovation & best in class performance (both success and failures!)
¦ Engineering will be able structurally apply “user
experience” principles during technical and
funcational design of the solution
¦ Case studies & exercises led delivery by successful
real world practitioners makes learning actionable and
applied

2. Program Modules
MODULE 1 MODULE 3
Introduction to Productizing Process
¦ Techniques for Wireframing & prototyping design
¦
Introduction to Interface Design process –
¦ ideas,
Ideation, Visual Validation, Information Architecture, Types of wireframing tools – Balsamiq, Excel, Visio
Design Elements, Styling & Usability Audit ¦of storyboards
Types
¦ on creating low/high fidelity prototypes
Exercise
MODULE 2 MODULE 4
¦ Thinking - Convergent and divergent
Design Methods of doing Usability Evaluation & Audit.
¦
thinking, Study of simple techniques – Design Patterns, Communication Usability Audit Metrics
Design Principles, Method Cards, Inspiration libraries, ¦ & Case Study
Exercise
Cherry Split, Getting ideas by slicing and dicing the
context of use.
Program Duration Program Fees
One day program. 249US$ +tax per participant. Includes breakfast, lunch,
Timings: 9.30am to 5.30pm. Adaptive reference book
For the latest schedule visit Group corporate discount of 10% for 3+ participants.
http://www.adaptivemarketing.in
Ideal Participants
Product Managers Product Owners
Startup Innovators Architects
Business Analysts UX Designers
Engineering Leads
Minimum 3 years of work experience and strong.
Apetite for becoming a business leader is required to
get the best value from the workshop.
Contact Us India: USA:
Adaptive Marketing Solutions Pvt. Ltd. Adaptive Marketing Solutions Inc.
engage-in@adaptivemarketing.in, engage-us@adaptivemarketing.in,
+91 80 41158157, +91 97380 42112. +1-713-568-8154
3rd Floor, “Amber”, 132, 15th Main, 366 king Ave, Fremont,
4th Block Koramangala, CA-94536.
Bangalore - 560034, Karnataka.